From Library Journal
Park, a small-business management consultant, couches his management philosophy in the form of a parable told by a wise old master cleverly instructing disciples by engaging their curiosity. While no reader will mistake Park's book for a great work of fiction, nevertheless he has created a reasonable facsimile of a novel whose characters provide opportunities for didactic observations. The story begins with the protagonist's three-year-old high-tech company on the verge of going under. Ten days later the company is saved and the protagonist has learned a thing or two about running a small business. In between there are many lessons about financial and cost accounting, organizational structure, and human resources management: in short, a novel approach. Recommended for public libraries, but check the classification.?Andrea C. Dragon, Coll. of St. Elizabeth, Convent Station, N.J.
Copyright 1996 Reed Business Information, Inc.
Copyright 1996 Reed Business Information, Inc.
From Booklist
Park, who consults for small businesses, bills this as a "business novel." It might better be described as a case study with plot, characters, and dialogue. Park tells the story of John Walpold, an engineer who helped start and now runs a small, specialized electronics company. The business is falling apart, and Walpold has only one week to save it to avoid being replaced by an "outsider" sent in by the company's financial backer to "clean things up." Park's story is instructive. He effectively illustrates a number of business principles, but what really comes through is that business problems are really "people" problems. This book will appeal especially to those new or would-be small-business owners put off by business school jargon and textbook formulas. David Rouse
