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Running a 21st-Century Small Business: The Owner's Guide to Starting and Growing Your Company
 
 
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Running a 21st-Century Small Business: The Owner's Guide to Starting and Growing Your Company [Bargain Price] [Paperback]

Randy W. Kirk (Author)
4.6 out of 5 stars  See all reviews (22 customer reviews)


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Book Description

February 17, 2006
Every aspect of starting a business is addressed in this step-by-step guide for the millions of people who own--or want to own--a small business. Completely revised, it includes current tax law and electronic commerce information.
--This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Paperback: 416 pages
  • Publisher: Business Plus (February 17, 2006)
  • Language: English
  • ISBN-10: 0446696188
  • ASIN: B000WCNUEE
  • Product Dimensions: 8.8 x 6 x 1 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #272,973 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
The title of this book is very misleading. Originally published under the title When Friday Isn't Payday, this "21st Century" book was originally published about 15 years ago and on some fronts may have been out of date even then. Almost all the accounting advice, for instance, is about the manipulation and comparison of paper invoices and hardbound records books. There is a section on on-line marketing, but it's hopelessly out of date, suggesting that your business really should consider getting a web page and saying what an amazing new tool e-mail is.
This is a re-write of the original, but it's clearly not a major overhaul. Little comments about computerized accounting systems are tacked on the end of pages and pages about paper accounting.
Beyond technology, the amounts of money used in examples are confusing, since they are sometimes unrealistically small and sometimes seem more contemporary.
There is certainly nothing in the book that distinguishes it as a "21st Century" work. The title is just plain misleading.
That doesn't make the book at all worthless, of course, it's just disappointing. Part business manual, part self-help book, part self-promotion, it's really quite useful in many ways. It will walk you through preparing yourself emotionally and financially for what lies ahead in starting a small business. It's pretty biased toward businesses that manufacture or sell a physical product, but that's most of them, and what he says is probably true for all businesses, if you use a little imagination.
There's a lot of good stuff in here, particularly when the author reaches into his own experience for examples, but you'll probably want another book that will help more with the mechanics of how a business is run these days.
The author also goes in for a lot of religion, which is certainly his prerogative, but is a little off putting for those whose spiritual beliefs may vary from his. Toward the end of the book he even suggests that, like a twelve step program, you can only succeed in small business if you accept that God will get you through it.
Worth reading. But if you're only going to buy one small business book, look for something more up to date.
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3 of 3 people found the following review helpful
Format:Paperback
This is the type of book I wish I had when I started my own business two years ago. The discussion of the start up process is concise, but thorough. And the one telling insight for me is two simple sentences early in the book:

"You _will_ fail. Even if your enterprise is a success... you'll endure many failures on the way to success."

No other guide I've read deals up front with that simple fact.

The books is divided into sections dealing with the lifecycle of your business:

Starting up? It's in there.

Dealing with growth? In there.

Dealing with the cause of failure that strangles many business (a hint: are your receipts in a shoebox)? Covered.

Bringing on additional employees? Yes, it's in there too.

He is especially honest about how an entrepreneur with little experience can deal with the various joys and sorrows of the hiring and firing process - again with an honest and easy to understand writing style.

Most guides about starting a small business don't deal with how to stop running it. But this guide is different - talking frankly about exit strategies (How to plan on selling your business).

This book is not just a start-up guide. It's a RUNNING guide - designed to be used over and over as your enterprise moves through phases. It has earned a place on my bookshelf and should be dog earred and well worn before long.
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2 of 2 people found the following review helpful
The latest information! March 21, 2006
Format:Paperback
This is a revised and updated edition of a book previously published as When Friday Isn't Payday. It could also be titled How to Start Your Own Small Business 101. Kirk over and over again drives home truths that at first seem counter intuitive:

--The real economic power in the U. S. lies with businesses that employ less than ten people.
--Most small business would not be significantly better off by growing larger.
--Just because you have passion doesn't mean you'll make a profit.
--Without passion you can profit, but why put energy into something that you can't be passionate about?

Kirk leads the reader through the A to Z of small business success. He starts with helping the reader analyze whether starting, running, and managing a small business is even something they want to do. He then takes the reader step by step through:

--What it takes to be in business and self-employed--both personally and financially.
--Buying or building a business from the ground up.
--What it takes to open the doors on day one.
--What it takes to create increasing sales in the first three years.
--Managing yourself and others.
--Managing your assets.

For each of these key topics (and their subcomponents) Kirk provides sound advice based on years of experience as well as the needed step-by-step how-tos to move from thought to action. There is enough information to act on, but not so much that you get bogged down in information overload.

Armchair Interviews says: This thoroughly revised update includes the latest information on applying the 21st century technologies of web sites, e-marketing, e-mail, e-zines, etc. to most small businesses.
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Most Recent Customer Reviews
Not all that applicable for the real 21st century now
It would have been a good read if I had bought it in 2000, but not anymore. It still gives good basic information, but several things have changed since the book was written.
Published on December 21, 2007 by sachinkc
Small Business Handbook
Randy Kirk's book is helpful to anyone considering whether or not to take the leap into entreprenuership or wanting to do it better. Read more
Published on January 4, 2007 by S. Rodriguez
Wish I had had this book 12 years ago!
If I had had this book 12 years ago when I started my business, I could have saved myself many steps of trial and error on many fronts. Read more
Published on June 10, 2006 by Woodrow Coombs, Jr.
Everything You Need to Know
This is a great how-to book for running a small business. For anyone that has started or is thinking about starting their own business, this book can help avoid costly mistakes. Read more
Published on May 19, 2006 by jp
When Friday Isn't Payday
"Most small-businesses fail within the first five years of operation." This, it is said, is caused by under capitalization, but the secret is out in Randy W. Read more
Published on May 17, 2006 by John A. Gillmartin
Outstanding Business Tool
Randy has done a wonderful job of helping one out if they are a single employee business or a multiple employee business. Read more
Published on May 16, 2006 by Darin W. Godby
Your #1 Guide To Starting a Small Business
Anyone that is in business or just starting out should read this book. Starting a small business or even working for yourself is not for everyone. Read more
Published on May 10, 2006 by Hilarie S. Nichols
Reference Guide to Running a Small Business
This book should be a Reference Guide to anyone who wants to

start and run a small business. Read more
Published on May 9, 2006 by Reviewer
EXTRA - EXTRA -- READ ALL ABOUT IT!!!!!
This is an excellent book that is written so that anyone and everyone understands it. I just wish I'd had this book 5 years ago when I started my business, but it is never too... Read more
Published on May 8, 2006 by Ann L. Willard
Knowledge from A to Z
This book covers all in a quick and concise manner from start up to success. I like the fact that Kirk's book is full of meat and not a bunch of fluff. Read more
Published on April 24, 2006 by John C. Boland
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Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
net thirty, freight prepaid, very small business, enterprise type
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Building Sales, Preparing the Business Plan, Yellow Pages, Almighty Cash, The Grand Opening, Months Two Through Six, Selling Your Business, The Personnel Process, United States, Managing Managers, Trader Joe, Los Angeles, The Partner Issue, Basic Budgeting, Buying Growth, Personal Motivation Techniques, Total January
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