Customer Reviews

Running a Bed & Breakfast For Dummies

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I have been an Innkeeper and now an Inn Consultant for 15 years. One of the things on my to do list was to put together all of my thoughts and blog articles into a book on Innkeeping which updated all of the prior ones that are no longer available. Now I am just thrilled that Mary White has written the definitive work on Innkeeping, and, of course, now I don't have to do it.

We tell our prospective innkeepers in our Seminars on Innkeeping a lot of the information that Mary has compiled, but here it is all in one place and easily accessible to everyone. Nothing left out and a clear understanding that Innkeeping is a 24/7 job with a lot of sacrifices. It is not retirement, and it is not Bob Newhart in a cardigan sweater. Mary lays it all out for the reader, clearly and with all of the downsides, as well as the joys of sharing your lives as innkeepers with some of the greatest guests that you could every hope to meet. We always said that they came as guests and left the Inn as friends. Mary has shown us all the way to do this effortlessly and with good humor.

This book will be a must read for innkeepers and prospective innkeepers alike. Great job, Mary!

Not long ago I saw that Mary White, founder of [...], had written Running a Bed & Breakfast For Dummies. I was interested to see what Mary, an experienced marketer, and founder of one of the top bed and breakfast directories, would have to say.

With background of buying a b&b and operating it for four years, research from several books and an aspiring innkeeper class, and currently speaking at aspiring innkeeping classes on computer-related topics, I turned eagerly to read this book.

Running a Bed & Breakfast

In the familiar "Dummies" manner, the book uses cartoons (some very cute!) to introduce the parts of the book, and uses icons to flag tips, important information and warnings of danger. The book is organized into six parts:

1. Inn the Beginning: an outline of what a bed and breakfast is (and is not), potential marketing challenges, necessary social skills, and commitment, and a bit about the lifestyle change that a b&b brings.

2. Transitioning from Inn Goer to Inn Owner: a discussion of professionals who can help, from inn consultants to accountants, and lawyers, creating a business plan and financial forecasts, along with a discussion of buying an existing inn versus starting a new inn from scratch.

3. Getting Ready for Guests: setting up your record-keeping systems, choosing a property management system, setting rates and establishing policies, getting basic marketing in place, furnishing and decorating the inn, and even a few recipes to get things started.

4. Up and Running: Day-to-Day Operations: this section covers guest communications and taking reservations, basic hospitality (taking care of guests), handling problem guests, chores and maintenance, and getting help you need when you need it.

5. Taking It Beyond Breakfast and the Basics: how to analyze your results and make future projections, concrete marketing steps to help you move forward, and keeping yourself fine-tuned.

6. The Part of Tens: collections of tips for cleaning economies of time and money, and ideas for getting guests to return.

From even this brief outline of Running a Bed & Breakfast For Dummies you can see that Mary's book is a "soup to nuts" presentation. Not everyone (whether considering becoming an owner of a b&b, or already running a b&b) will find a need for every chapter, but nearly everyone will find value within its pages.

For the prospective owner, the first section may help with the decision to move ahead with the plan. Because running a bed and breakfast is to engage in a lifestyle totally different than the experience of most people, it is not for everyone. Mary helpfully presents the activities and personality of an innkeeper. If a reader honestly considers whether that describes them, they will be greatly helped in deciding whether this is a lifestyle they can be comfortable with.

One of the more helpful things found in Part I is the discussion of what a bed & breakfast is and what it is not. That may raise a smile, but there is no universally accepted definition of what constitutes a bed & breakfast. Consequently you find statements, like one found recently in a news article, that "technically [name omitted] is an inn, not a bed and breakfast." Excuse me? In this section Mary notes that often "inn", "bed and breakfast" and "country inn" can be used interchangeably, and then provides the definitions she will be using in the book. She also very helpfully points out that a B&B is not a cheap or second-rate lodging (despite often being a good value), it does not always mean a family-style breakfast, it does not mean sharing bathrooms, etc.

The second part, Transitioning from Inn Goer to Inn Owner, contains a great amount of practical advice about working with professionals, preparing a business plan and financial forecasts, and putting it all together. For the prospective innkeeper, this will help in evaluating the property as a business and not an emotional choice. For existing innkeepers, these are tasks that should have been done before starting out, but can (and should) be revisited as checklists to help keep you on track.

In speaking to aspiring innkeepers, the financial projections are the area they feel they need more information than almost any other. While many books or classes talk about the finances, Running a Bed & Breakfast For Dummies provides detailed information on the things to look for in the financial information, preparation of a business plan, etc.

The second part then divides into advice for those purchasing an inn, and those starting a new inn. Clearly these chapters are most relevant only for those interested in the specifics of each topic.

Getting Ready for Guests is another section with lots of practical information about record-keeping, rate-setting, policies, marketing, furnishing and decorating, and breakfast(!). This section is primarily intended for the aspiring innkeeper, but has some golden nuggets for the existing innkeeper, as well. For example, there is an excellent section discussing how to set rates, and the factors to consider when doing so.

As its title implies, Up and Running: Day-to-Day Operations, contains material perhaps more suited to the new innkeeper, but, like the preceding section, also has many pointers that experienced innkeepers can take to heart.

Part V is suitable for anyone. Indeed, perhaps it is more suitable for the experienced innkeeper, because it assumes that the basics have been mastered, the inn is operational, and it is time to "take it to the next level." Mary provides details for tracking results and comparing them to expectations, adjusting expenses to increase profits, dealing with issues of guest satisfaction, keeping yourself from burning out, and making decisions for the future (including growing the business, increasing profit by various means, and buying another inn). Some of the marketing ideas in this part would be valuable for any innkeeper.

The final part contains two chapters. The first is a list of cleaning hints to save money and make cleaning easier and more effective. The second is a list of examples of ways to provide guests with that service that is the particular domain of the bed and breakfast: hospitality!

Final Thoughts

When considering a new venture, such as the purchase of a bed & breakfast, most will do some research, looking for books on the topic, and seeking help from knowledgeable sources. Running a Bed & Breakfast For Dummies should be one of those sources. The treatment is thorough and professional. Mary White provides the benefit of her years of experience working with the bed & breakfast industry to provide information that can be put to work immediately. Where she lacks personal experience, Mary has obtained advice from multiple sources in the industry and presents the best practices which she has gathered from them.

For the experienced innkeeper Running a Bed & Breakfast For Dummies provides a way of validating operational decisions, and the opportunity to re-evaluate choices, to see if changes can be made to improve the level of service, grow the business, and prepare for the future.

What a great resource for the Bed & Breakfast industry! I have been an Innkeeper for 14 years and have had the position of Administrator for the past 9 years for our State Association. All the information in Running a Bed & Breakfast for Dummies is right on target for aspiring Innkeepers as well as seasoned Innkeepers. Mary has spelled everything out in plain language that everyone can understand. I will definatly recommend Mary's book to people inquiring about starting a Bed & Breakfast.
Sandy Timmermann/Timmermann House Bed & Breakfast
Illinois Bed & Breakfast Association/Administrator
www.timmermannhouse.com
www.illinoisbnb.com

I invested in a bed and breakfast last year and at the time I had only stayed in this type of accommodation once. With the help of Mary White`s book I found everything I needed to know and it helped me give my bnb a distinct personality. This well written book contains tons of valuable information and and is very easy to read.

The Dummies series wins again.

If you've ever left a B & B thinking that running one would be the life but have no idea where to start, this is the resource for you.

It's a quick read, but chock full of tips, advice, samples, explanations, and more. Divided into six easy-to-navigate sections, this book will walk you through the process of opening and running a B & B, from getting ready for guests to managing the day-to-day operation to making your B & B a long-term success.

Definitely recommend it for someone interested in this line of business.

This is a FABULOUS resource for aspiring innkeepers. Although, I am not an innkeeper, I do work in the industry and have a good relationship with thousands of innkeepers. I have looked at many how-to books and this is one of the best! It really covers all that "you need to know"... from finding a property, funding, running the inn and so much more. It is also a terrific book for experienced innkeepers who want a refresher course on innkeeping. Mary does not hold back when enlightening an aspiring innkeeper in what is ahead on purchasing and running an inn.

If you are thinking of becoming an innkeeper, this is the book you must read. Mary has done an excellent job of covering all aspects of running a bed and breakfast. I have been an innkeeper for 20 years and her contribution is clear, concise and to the point. I wish all this information was available 22 years ago when we took the leap.
For aspiring innkeepers, you now have all the information you need to make a decision. Best wishes in pursuing your dream.

Linda Horn
Whispering Pines Bed & Breakfast
www.atwoodlake.com

Previous to opening my B & B five years ago, I had read two other books on B & B's. Both had very useful information, some of which I put to use in my B & B. I feel it is important to continue to refresh and improve on what you are doing. "Running a Bed & Breakfast for Dummies", allowed me to do that. Most of the things suggested in the first few chapters I already have in place. I have not finished the entire book as yet, but am comparing what I have done to what is being suggested to see if I can improve.

There are many books for aspiring innkeepers but this is one of the few, that pulls from many resources within the innkeeping industry, to offer a comprehensive view of what it takes to start and maintain a Bed & Breakfast business. It's also appropriate for the innkeeper who has been in business for awhile to jump start enthusiasm with new ideas and tips.

As an aspiring innkeeper, I read several books on the topic of owning and operating a bed and breakfast. Mary White's book was by far the most comprehensive and she's taken the time to keep it current, which matters because the travel industry is impacted by the economy and marketing is impacted by ever-changing technology.

This book is well organized and uses the expected "For Dummies" conventions. I believe that, of all the books I read, this one gives me the most realistic ideas of what I can expect when I become a host at my own B&B. Mary included both touching and amusing anecdotes about experiences of other innkeepers. There were points that I had not considered, so this book was absolutely worth its price.

I plan to read the book again as I am very close to acquiring a property. This book will help me to prepare for my very first guests. I expect it to be an ongoing resource in running my business.