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Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits Hardcover – January 3, 2012


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Running the Gauntlet:  Essential Business Lessons to Lead, Drive Change, and Grow Profits + The Mirror Test: Is Your Business Really Breathing?
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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (January 3, 2012)
  • Language: English
  • ISBN-10: 0071784098
  • ISBN-13: 978-0071784092
  • Product Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (102 customer reviews)
  • Amazon Best Sellers Rank: #292,887 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jeffrey Hayzlett is the author of the bestselling business book The Mirror Test, a former Fortune 100 C-Suite Executive, and a leading business expert. Jeffrey has made multiple media appearances on Fox Business, MSNBC’s Your Business, and NBC’s Celebrity Apprentice with Donald Trump. From small business to international corporations, he puts his extraordinary entrepreneurial skills and creativity into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess, and affinity for social media.
Jim Eber is a veteran business marketing writer who has worked with many companies and publishing houses. This is his second book with Jeff.


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Customer Reviews

Many in the organization will embrace change and many will want to kill it.
Raymond J. Prince
I think it's an innovative use of technology in publishing and a very engaging way to experience a book.
Ryan Geist
I love the lessons and stories provided in this book - great read for a busy life!
Ann

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Tara Alemany, Aleweb Social Marketing on December 3, 2012
Format: Hardcover
Wow! Jeffrey Hayzlett is a real "go getter!" As a martial artist, I've gone through the gauntlet before in class. It's no joke! The bumps, bruises and challenges are enough to take it out of you! In this book, Jeff shows businesses how to run the gauntlet and come out stronger on the other side.

I had the pleasure recently of hearing him run through the months of planning that went into marketing this book before he even had a publisher. He's a marketing genius, and one well worth learning from! No detail was left unattended. Talk about an exhaustive plan!

Between the tweetable chapter titles, the extended information available through the snap tags, and the content of the book itself, it's clear that Jeff is demonstrating how marketing has to change. Just as Kodak couldn't stay stuck in the days of film, and made the transition too late to digital, traditional marketing tactics no longer work. Innovation is clearly needed, and those who aren't afraid to ask the questions and seek new solutions will come out the forerunners in the game.

I highly recommend reading this book, both for what it has to teach you, and for what it demonstrates of new marketing solutions.
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6 of 6 people found the following review helpful By Ms. Maralah S. Rose-Asch, CBC on January 3, 2012
Format: Hardcover
"This is a wonderful way to read a book - I have never interacted so well with a business book! The SnapTags were a great way to keep Jeff's voice in my head and drive home the points made in each chapter. Every chapter is short, and supplemented with a highly entertaining story from Jeff's ventures, which helps to apply business objectives to real-life situations. Jeff is really pushing to create a different type of reading and learning experience with this book!"
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7 of 8 people found the following review helpful By David DB on January 3, 2012
Format: Hardcover
Insightful and thought provoking book that is the blueprint for any leader (future or current) that wants to lead change. Jeffrey Hayzlett's second book is a great follow up to The Mirror Test. "Running the Gauntlet" is great in detailing the "how" of change. No Bull! In his traditional, open and transparent style Jeffrey delivers another fun but realistic portrait of non-traditional, ground breaking approaches to leading companies forward for growth and success. As he points out, change is like "Running the Gauntlet" every day. Need the confidence to succeed? Read this book!
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8 of 10 people found the following review helpful By Amazon Customer on February 26, 2012
Format: Hardcover Verified Purchase
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I heard the author of Running the Gauntlet, Jeff Hayzlett speak at a conference in February 2012. Jeff is an awesome speaker and received a standing ovation. A lot of his character/persona from the speech carries over to the book. Below are ten quotes that are takeaways from the book that I found valuable:

1. If something sucks, get rid of it. If it isn't working, change it and own those changes. Refuse to tolerate problems and passivity. Period.

2. In the end more businesses can sustain a little "ready, fire, aim" when they are changing... Push like crazy, and be persistent... One mistake or setback does not mean total failure.

3. I was willing to get over myself and be a beginner... Being a beginner does not mean being unprepared... You stand in the way of a winning attitude when you refuse to stretch yourself to be a beginner.

4. In all the companies I worked with and for, they all had one thing in common: whether they were small business or Fortune 1000, at some point they forgot about the basics.

5. Now, ROI is an essential measurement tool that I see being used everywhere these days. And overused... Some things cannot be measured with numbers.

6. Yet I can tell most of what's wrong with a business by walking around the place and sizing up the energy of its people... Put simply, bad mood can ruin a company faster that bad business.

7. It's always easier to change the person in the job than to try and change the person.

8. Unless you are truly unique, the only difference in most industries between you and your competitors is your people.

9. The best decisions are made after you look at the problem or program from the customer's point of view.

10. ...
Read more ›
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3 of 3 people found the following review helpful By Daniel L. Schoepf on August 21, 2012
Format: Hardcover
Change. Leadership. Every company in any sector uses these two words every day. They use them but don't apply them. Why? They lack the guts to do what's difficult. "Running the Gauntlet" by Jeffrey Hayzlett provides the template and anecdotes to support the change required to really compete in a global market. "Running the Gauntlet" throws the courage marker way out there so you can operate comfortably. Jeffrey Hayzlett blazes the trail for you. Follow his lead.
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3 of 3 people found the following review helpful By Jeffrey Ogden on January 3, 2012
Format: Hardcover
Length: 1:24 Mins
Jeff Ogden, Founder and President of Find New Customers and the host of Mad Marketing TV interviews many top experts. So he knows what offers the best value. This is why he recommends this new book by Jeffrey Hayzlett on effecting change in business.
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5 of 6 people found the following review helpful By KHarrison on January 5, 2012
Format: Hardcover
Jeffrey Hayzlett's Running the Gauntlet has ALL the answers to any question you may have about why your business is not where you want it to be. Even if you are making progress, this book has ways to push yourself and your business even more than you thought you could! Anyone can run the gauntlet, but you will need this book to survive it!
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