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Q. Why is your book "Running Lean" especially important now?
We live at a time where we have so much power at our fingertips, where we are building more products than ever before. But the odds of building successful products haven't gone up. We're simply building more stuff nobody wants. What we need is a systematic process for quickly vetting and building successful products. That is the promise of "Running Lean."
Q. What is the top reason startups fail?
Most startups fail, not because they fail to build the product they want to build, but they fail to find a market for their product before running out of resources.
Q. What reason do you attribute for this failure?
Entrepreneurs are typically most passionate about their solution and often spend a disproportionate amount of time perfecting their solution only to find they were optimizing something nobody wanted.
Q. What do founders need to start doing now in order to achieve success?
The first step is shifting their mindset. The "true product" of a startup is not the solution, but the business model. Once founders start thinking of the business model as "the product," they start prioritizing risks differently. The key to building a successful product is maximizing learning about what's riskiest per unit time. Sometimes that's the underlying solution, but often times it's not.
Q. Describe the top tactical technique for systematically building a startup in today's economy?
A core part of the process is identifying what's riskiest and then doing the smallest thing possible to test that risk. From this principle you can derive specific tactics to fit your particular product. For instance, in the book I argue that you can initially test a lot of what's risky without building the product first using proxies like customer interviews, mockups, and videos.
This book was really a pleasure to read and I found a lot of very useful advices.
This book is all about managing risks and making sure that you are spending your time and money on the actions that are most likely to put you ahead.
This book is a concise guide that helps you take immediate action in using lean startup and customer development principles.
The book is very practical, it's a great read. I now want to read it again as I apply the principles on the product I'm building. I'm very optimistic about this.Published 23 hours ago by Samuel Waithaka
This is a manual on how to launch an Internet based company.
It clearly conveys the steps of from how to identify an opportunity to successfully lunch it.
I'm in the beginning stages of my first startup. I have read/studied all the great books out there pertaining to building a startup. Read morePublished 1 month ago by Jimvick
If you have a startup idea and you want to improve your chances of success, you rather take the 'Lean' approach to startups. Read morePublished 1 month ago by Rodo Novarini
It's impressive how Ash Maurya has taken the Lean Startup method from theory to practice. The book gives great examples based on strong case studies, practical tools and easy to... Read morePublished 2 months ago by Caspar M Lund
This book is for anyone starting a new venture, product, or service. It uses examples based on tech startups, but it definitely applies to any industry. Read morePublished 2 months ago by 10GritSandpaper