From Publishers Weekly
Kessler has toned down the namedropping that permeated last years Wall Street Meat, and his less-than-appreciative stance towards much of the rest of the finance industry is also somewhat altered for this second memoir, in which he leaves the institutional investment world behind to co-manage a hedge fund. Loosely connected episodes trace his attempts to attract investors and raise the $100 million he needs to be taken seriously, despite not having much of a game plan to start. Then a series of conversations with the mysterious "Mr. Zed" lead Kessler to study the Industrial Revolution and the origins of networked computing as role models for the type of transformative market development a savvy investor needs. These historical digressions are infused with a personal tone, but one that adopts an amiable key. Ultimately, Kessler decides the next big thing probably lies in "high margin" areas like intellectual property that can be sold for much more than they cost to create. According to his admittedly "counterintuitive" scenario, American investment in foreign products will develop their economies so they can invest in our intellectual property and the companies that make it, generating wealth all around. This new level of seriousness could attract readers who value potentially beneficial economic speculation over easy digs at industry players, while those who admired Kesslers in-your-face attitude the first time around will still find plenty to appreciate here.
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“Not just a macho rehash of the glory days, his lessons prove that a little skepticism goes a long way.” (Wired )
“[One of ] the best books you’ll find on technology, opportunity and entrepreneurship [to] hit bookstores.” (Rich Karlgaard, Forbes )
“Right place, right time, right questions. That’s the formula in this smart - and smart-ass - take on investing.” (Wired )
“Andy Kessler’s entertaining memoir will become required reading in the financial community.” (Financial Times )
“One can just hear Wall Street denizens asking each other if they have read Running Money yet.” (Financial Times )
“One of the best books of 2004” (Barron's )