This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
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Book Description
Editorial Reviews
About the Author
Mike Beard, a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant.
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