To Russia with Fries. [Hardcover]

George Cohon (Author)

Product Details

• Hardcover: 335 pages
• Publisher: McClelland & Stewart; 1St Edition edition (1997)
• Language: English
• ISBN-10: 0771021968
• ISBN-13: 978-0771021961
• Product Dimensions: 8.9 x 5.9 x 1.2 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #3,328,183 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

4.0 out of 5 stars Interesting and Entertaining, May 2, 2000

By 

Russell Chalfant - See all my reviews

This review is from: To Russia With Fries: My Journey from Chicago's South Side to Moscow's Red Square - Having Fun Along the Way (Hardcover)

Although there is a bit of name dropping and a few self congratulatory stories, overall this book is entertaining and worth reading. Mr. Cohon, while summarizing business dealings which define perseverance, provides interesting perspectives on business management, networking and family values. He also provides a lot of information about the inner political workings of the former Soviet Union.

4.0 out of 5 stars Entertaining memoir, July 21, 2005

By 

R. Frost (California) - See all my reviews
(REAL NAME)   

This review is from: To Russia with Fries. (Hardcover)

George Cohon describes how he turned McDonald's into a Russian institution by marketing meat, bread, potatoes and milk in a culture where such fare had long constituted the traditional diet. The lesson here is that when global companies market products that local consumers can readily identify with, the companies are perceived to be of local origin.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Press On---Cohon brings McDonalds to Russia, June 15, 1998

By A Customer

This review is from: To Russia with Fries. (Hardcover)

George Cohon gives an honest account of the years of meetings, negotiations, disapointments and eventual victory associated with bringing McDonalds to Russia.

A testament to the human side of successful business negotiation.