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  • Rust-Oleum 247596 Magnetic Primer
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Rust-Oleum 247596 Magnetic Primer

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List Price: $34.99
Price: $19.98 & FREE Shipping on orders over $35. Details
You Save: $15.01 (43%)
In Stock.
Ships from and sold by Gift-wrap available.
  • Top coat with any latex paint even Rust-Oleum chalk board paint
  • Soap & Water clean up
  • Indoor use only
  • Dries to the touch in 15 minutes
  • Three thin coats need for maximum magnetic properties
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39 new from $19.14
Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.

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$19.98 & FREE Shipping on orders over $35. Details In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

Rust-Oleum 247596 Magnetic Primer + Rust-Oleum 206540 Chalkboard Brush-On, Black, 30-Ounce + Melissa & Doug Eraser and Chalk Bundle
Price for all three: $36.64

Buy the selected items together

Product Information

Technical Details
Part Number 247596
Item Weight4.4 pounds
Product Dimensions4.5 x 4.8 x 5.5 inches
California residentsClick here for Proposition 65 warning
Item model number247596
SizeOne Quart
ColorPrimer Gray
Item Package Quantity1
Coverage16 Sq Ft covered with 3 coats = One Quart
Special FeaturesPaintable
Additional Information
Best Sellers Rank #14,511 in Home Improvement (See top 100)
Shipping Weight4.8 pounds (View shipping rates and policies)
ShippingCurrently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
Date First AvailableAugust 17, 2010

Technical Details

  • Paintable

Product Description

Product Description

247596 Features: -Product Type:Latex -Purpose:Rust Inhibitive -Location:Interior -Container Size:1 Qt.. Dimensions: -Overall Product Weight:5

From the Manufacturer

Rust-Oleum Specialty Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Can be applied to wood, metal, masonry, drywall, and plaster. Create a fun and unexpected way to hang notes, photos and more.

Customer Reviews

Magnets do not stick.
Michael F. Merriman
We had all the windows in the house open, fans going, and the smell still would knock you over.
Tiffany Baumstark
I read into the detailed description of this product.
E. S

Most Helpful Customer Reviews

167 of 175 people found the following review helpful By J. Davis on July 12, 2011
First, what others have said is true.. this is NOT a latex-based paint. It won't wash off with soap and water (my hands are still speckled a day later). And it does have an odor, so you will need ventilation.

I used an "ultra-smooth high-density foam" 4" roller, which I just dipped into the paint.. very easy. I didn't attempt to clean it when I was done.. easier just to throw it away.

It took 5-10 minutes of stirring to get the metal mixed back into the paint, but in the end the paint was smooth and thick, but of an even consistency.. so keep stirring until you get there. Once stirred, it kept its smoothness for quite a while.

I applied EIGHT coats, not waiting a full 30 minutes all the time (it seemed fine to me). After three a rare-earth magnet was sticking weakly. After six it was sticking pretty firmly. I kept going because, well, why not? Each coat is basically just gluing more iron particles to the wall.

While painting, I could hear iron particles coming off the wall and hitting the newspaper I had on the floor.. you'll definitely want to have newspaper down in the area (or a drop cloth, of course). And unless you have a lot of xylene sitting around, you might want to wear gloves. Just saying.

In short, the product will work, but you'll need a lot of coats, so just figure that in from the beginning. I did an area of about 5 sq ft, and 8 coats used less than half the can (even though the can implies that it only covers 50 sqft?). And I'd put in a strong window fan, blowing outward, before starting the project.
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61 of 64 people found the following review helpful By Sporty on December 19, 2012
Verified Purchase
For those of you that jump into this project without doing your will be dissapointed. I read many reviews before starting my magnetic chalboard project therefore my magnetic board turned out awesome.

1. You must be patient and organized. This paint splatters so be sure to tape off your walls and use a drop cloth.
2. You need to have the can shaken professionally at a paint store. In between coats I would also close the can and store it upside down.
3. If you do not want paint on your hands then you should always wear gloves when you paint. This does not wash off easlily so I just wore a thin pair of disposable gloves. I went through about 2 packs on this project. I also kept a few dry towels and a few damp towels handy to make sure that my handle on my roller stayed clean and to wipe up any splatter as it occured.
4. Painting in general stinks. I have seen reviews that bash this product because it smells bad. Make sure you ventilate your room. It was cool outside so I opened my windows and brought in a fan. The smell of fresh paint will always linger for a few days. The smell from this went away within a week.
5. When you apply this paint make sure that you go slow to avoid large amounts of splatter. If you have ever used Ralph Lauren Suede paint and have used the V-technique ( I made that term up because you push your roller up and down in a v-pattern) I would reccomend doing so. I put 8 coats of this magnetic primer on my walls and it works wonderfully.
6. Most custom paint jobs require more time and attention to detail. This is the case for this product. As always make sure you keep clean work area.
7. I would reccomed this product to anyone who has some experience with paint and is willing to follow some directions.
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125 of 143 people found the following review helpful By world2give on March 4, 2011
First off I will say that Magnetic primer does work to a degree but don't expect it to hold magnets like ferrous metal will... You should use neodymium magnets with magnetic primer because they are very powerful but you need to use caution when using them around kids because they tend to be small enough to be eaten and they can possibly pinch a child's skin when attracting to each other or to ferrous metal....

That being said, I think Rust-Oleum should be fined by the government for misleading consumers and possibly messing with kids' health and safety so blatantly as they have done with this product.... As others have already said, this product is no longer the kind, mild, low odor latex paint that worked just fine yet their box changed very little and gives no warning, saying NOTHING about this change except for "NOW 3X STRONGER" and in very small fine print at the bottom- "warning! flammable liquid and vapor"...

I had done this project many times before with the original latex stuff and I never had any issues with it however I would always roll five coats of magnetic primer and if using a light color top coat I'd always use a HIGH QUALITY paint so I could get by with one coating... (I recommend Benjamin Moore's "Aura" line of paint. It's very expensive but one coat of white will cover this stuff just fine thus you lose very little of the magnetic properties by having to apply two coats of decent paint or three coats of cheap paint... Without question, you definitely get what you pay for when it comes to paint... If you can't find that BM paint anywhere, Sherwin Williams makes a paint called "Durations"... I've never used it over magnetic paint but it may also cover in one application because it is also a very full bodied paint.
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