Rust-Oleum 223081 Magnetic Primer

by Rustoleum

Product Description

From the Manufacturer

Rust-Oleum Specialty Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Can be applied to wood, metal, masonry, drywall, and plaster. Create a fun and unexpected way to hang notes, photos and more.

Product Description

Use to turn a wall into a magnetic surface. A fun, easy & unexpected way to hang up notes, pictures, school work and more! No more damaging the walls with thumbtacks, pushpins or tape. Great for kids' rooms, message centers and work areas. Primer applies easily and is ready to topcoat in any color. Can be top coated with Rust-Oleum Chalk Board Paint!

Product Details

• Item Weight: 8.8 pounds
• Shipping Weight: 4.8 pounds (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B000PU1D3I
• California residents: Click here for Proposition 65 warning.
• Item model number: 223081
• Average Customer Review: 2.2 out of 5 stars  See all reviews (42 customer reviews)
• Amazon Best Sellers Rank: #82,104 in Home Improvement (See Top 100 in Home Improvement)
  • #16 in Home Improvement > Painting Supplies & Wall Treatments > Paint, Stain & Solvents > Primer
• Discontinued by manufacturer: Yes

Customer Reviews

Most Helpful Customer Reviews

93 of 95 people found the following review helpful:

3.0 out of 5 stars Magnetic primer better for very lightweight items, July 31, 2007

By 

LB - See all my reviews

This review is from: Rust-Oleum 223081 Magnetic Primer (Tools & Home Improvement)

I tried this product and thought I'd share my results since it is a new product, and I could find very few reviews on it on-line myself before I tried it. My goal was to "hang" some flat metal pencil holders and small flat organizers (locker items) on a ~ 18 in. x 8 in. section on a wall to store make up etc. in. Luckily, I tried a "hidden" test area (behind toilet/near floor!)first. If at all possible, take the can to have it mixed/shaken in the machine at a paint store just before starting the project. Or, you'll need to stir it a long time since the particles sink. Read the label on the can itself... not just the box. Use foam roller (as per box)-not a brush (if poss.). Per notes on the box or can, more thin layers are better than fewer thicker layers. Must be due to better overall distribution of magnetic product that way, I assume. Layers dry in ~ 1/2 hr. I waited longer though starting with my 3rd or 4th layer, just to be safe. For kids' sm. ABC magnets or pics, a few layers (3-4)of primer would work sufficiently. For my project, I changed my mind about using the product after applying 8 layers of primer. The hold at that point was pretty good (held sm. container with a blush, sm. eyeshadow and mascara), but I felt like I still would have needed a few more layers to get really good hold/stability-it slid if I added one more light item. I noticed that more contact area with a magnet (large flat magnet vs. 4 small circle magnets in corners only) worked better. Also, since I used so many layers of primer, the section was raised up a little on the wall. The primer is a very dark gray-almost black. But, it covered with 3 layers of my off-white paint. BTW-the grip didn't really seem to change much after covered back up with my wall paint, so that is good. Of note, it would take a lot of this product to do, say, a lower 1/2 of a wall for a kid's room. Product is fine... very cool concept...just too much work/too many layers needed for what I wanted to use it for. I ended up drilling holes in the tins and using lightweight dry-wall anchors w/screws to put them up. Hope this helps you decide about it. Best wishes!

35 of 36 people found the following review helpful:

4.0 out of 5 stars it DOES work., April 29, 2008

By 

Amee Gronczewski (Bayonne, NJ) - See all my reviews
(REAL NAME)   

This review is from: Rust-Oleum 223081 Magnetic Primer (Tools & Home Improvement)

This product is so cool! I'm sorry to see other had no success. I first mixed BY HAND the quart for 15 minutes. I didn't see the recommendation to have it shaken by the electric shaker. DO THIS it will save tons of time! I wanted to just do a small rectangle on my wall but decided to go all out and i covered an 8x10' wall in it. Let me say I used a paint roller and NOT a brush. the can recommends a foam brush for even coating. one quart did about three coats. YOU MUST WAIT 30 minutes between coats. I have YET to paint over it with my topcoat, but I already have tried it out with regular old fridge magnets and i have photos hanging. The magnets seem secure and stick well. You probably can't hang anything heavier than a pizza menu, but I'm mainly hanging paper. It's not perfect, but it's a pretty neat item!!

20 of 21 people found the following review helpful:

5.0 out of 5 stars Success depends on the user, August 6, 2009

By 

L. Wilkowski - See all my reviews
(REAL NAME)   

This review is from: Rust-Oleum 223081 Magnetic Primer (Tools & Home Improvement)

If you read the can, it addresses only 2-3 coats. The fact is, you need to use more than that. I used different width painters tape, taped off a decorative 3x4 (approx) space and the used the entire can. Every hour or so, I'd add another coat. When I'd used the entire can and let it dry/cure for 2 days, I then applied 2 good coats of chalkboard paint over the top. My magnets stick even with those two coats over the top of the magnetic primer. I think that anyone who approaches this product thinking it's going to have the same magnetic hold as the side of their fridge is delusional. LOL It's a craft kind of thing...not an industrial kind of thing. I would suggest Rare Earth magnets, although our other magnets stick just fine. Now, you won't be holding up a phone book with this primer, but it DOES work....just not with only 2 or 3 coats. And we found that the more time passed, the better the magnetism was. Not sure if that's reality or our perception, but we're loving it !!