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Ruthless Self-Promotion in the Music Industry
 
 
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Ruthless Self-Promotion in the Music Industry [Paperback]

Jeffrey P. Fisher (Author)
4.2 out of 5 stars  See all reviews (9 customer reviews)

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Ruthless Self-Promotion in the Music Industry Ruthless Self-Promotion in the Music Industry 4.2 out of 5 stars (9)
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Book Description

June 1, 1999
If you want to be a success in today's music world, you'd better become a promotion fanatic. With this book, you will discover the real strategies that let you leverage your status to keep bringing in more business. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your profile. "Ruthless Self-Promotion in the Music Industry", by the author of MixBooks favorite "How to Make Money Scoring Soundtracks and Jingles", is about making your music business stronger by leveraging the success you've achieved into more even success.

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Ruthless Self-Promotion in the Music Industry + All You Need to Know About the Music Business: Seventh Edition + Start and Run Your Own Record Label, Third Edition (Start & Run Your Own Record Label)
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  • All You Need to Know About the Music Business: Seventh Edition $19.85

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Product Details

  • Paperback: 200 pages
  • Publisher: Artistpro; 1 edition (June 1, 1999)
  • Language: English
  • ISBN-10: 0872887146
  • ISBN-13: 978-0872887145
  • Product Dimensions: 10.9 x 8.5 x 0.8 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,955,258 in Books (See Top 100 in Books)

More About the Author

Jeffrey P. Fisher provides audio, video, music, writing, consulting, training, and media production and post-production services for individuals, corporate, and commercial clients through his own company, Fisher Creative Group. He also writes extensively about music, sound, and video for print and the Web and has authored ten books and two training DVDs (and still counting).

Jeffrey's library music CD, "Dark New Age" (Fresh Music), along with his "Atmospherics" instrumental music CD, and two-volume, buy-out music library, "Melomania," showcase his musical vision. He also teaches audio/video production and post-production at the College of DuPage Motion Picture/Television department in Glen Ellyn, IL and at DePaul University in Chicago. And he co-hosts the Acid, Sound Forge, and Vegas forums on Digital Media Net.

You can benefit from the experience of a in-demand, successful, and creative professional by using the many resources available on his Website, reading his books and/or watching his DVDs, and even working directly with him.

 

Customer Reviews

9 Reviews
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Average Customer Review
4.2 out of 5 stars (9 customer reviews)
 
 
 
 
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21 of 22 people found the following review helpful:
5.0 out of 5 stars Great writer! Good at motivating you to take action!, September 20, 2000
This review is from: Ruthless Self-Promotion in the Music Industry (Paperback)
This is the second book from Jeffrey Fisher that I have read. It is definitely on my list of Required Reading for music business success. The first book of his that I read was his book on jingles and soundtracks. There is some overlap between the two books, but this book is newer and the content is geared towards musicians and bands. There are many other books that give you the foundation about how the music business operates, but this book does a great job of covering the area that most independent bands/artists are lacking in the most, self-promotion! Plenty of great ideas to get you going with successfully promoting yourself in the music biz. Jeffrey writes in a very easy to read and friendly style that keeps you engrossed. Not only is he a great writer, but he gives his personal contact information in the book and encourages readers to contact him directly! How many authors do you know that would do that?
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20 of 22 people found the following review helpful:
1.0 out of 5 stars Same Concepts Over and Over, January 9, 2002
This review is from: Ruthless Self-Promotion in the Music Industry (Paperback)
You need a plan, and its going to take work. No Kidding? You need an image. REALLY? When you submit items, you may get turned down - NO?!?! This book is ok if it's your first on the subject, but if you have ANY kind of marketing knowledge, skip it. I came across one idea that I thought, HEY Never thought of that. I had to force myself to finish it. Not enough examples of a press release's or other items (but you have tp PLAN, AND SPELL CHECK - WOW!). He has a chapter on the internet, that again is for the beginner, and almost a beginners guide to html. How about where to promote on the Internet? One positive is the author availability. He publishes all sorts of ways to contact him. It was easily read (although I was frustrated by the end as it wasn't giving me what I wanted). He explains how you can take a press release, reword it, and re-release it. I got the feeling he did that with each chapter. (Sorry Jeff).
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4 of 5 people found the following review helpful:
4.0 out of 5 stars overall, pretty good for a beginner, April 2, 2002
By A Customer
This review is from: Ruthless Self-Promotion in the Music Industry (Paperback)
This book is pretty good. Maybe a little too expensive, but not bad. I think the section on the internet was lacking, but you can buy a cheap little guide like BUZZ YOUR MP3 (available here at Amazon) to cover the internet side of promoting music. The author could have come up with some more examples, but all in all, this is a good start for someone who is new to promoting!
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