To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and "Ruthless Self-Promotion in the Music Industry, Second Edition," provides the tools and strategies needed to succeed. The completely revised and updated content features new promotional approaches that work effectively in today's music industry. The author defines ruthless self-promotion as the unrelenting pursuit of new business and the book teaches the reader how to concentrate their promotions on reaching the greatest number of people who want what the reader has to offer. Extensive detail of every aspect of promotion - from relationship building to sales tactics - is included as well as step-by-step action plans for implementing the many strategies in the book. This book is written for anyone looking to succeed in the music business, from the professional, to the amateur, to the student.
Jeffrey P. Fisher provides audio, video, music, writing, consulting, training, and media production and post-production services for individuals, corporate, and commercial clients through his own company, Fisher Creative Group. He also writes extensively about music, sound, and video for print and the Web and has authored ten books and two training DVDs (and still counting).
Jeffrey's library music CD, "Dark New Age" (Fresh Music), along with his "Atmospherics" instrumental music CD, and two-volume, buy-out music library, "Melomania," showcase his musical vision. He also teaches audio/video production and post-production at the College of DuPage Motion Picture/Television department in Glen Ellyn, IL and at DePaul University in Chicago. And he co-hosts the Acid, Sound Forge, and Vegas forums on Digital Media Net.
You can benefit from the experience of a in-demand, successful, and creative professional by using the many resources available on his Website, reading his books and/or watching his DVDs, and even working directly with him.
