Customer Reviews

Ruthless Self-Promotion in the Music Industry

5 star:		(5)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This is the second book from Jeffrey Fisher that I have read. It is definitely on my list of Required Reading for music business success. The first book of his that I read was his book on jingles and soundtracks. There is some overlap between the two books, but this book is newer and the content is geared towards musicians and bands. There are many other books that give you the foundation about how the music business operates, but this book does a great job of covering the area that most independent bands/artists are lacking in the most, self-promotion! Plenty of great ideas to get you going with successfully promoting yourself in the music biz. Jeffrey writes in a very easy to read and friendly style that keeps you engrossed. Not only is he a great writer, but he gives his personal contact information in the book and encourages readers to contact him directly! How many authors do you know that would do that?

You need a plan, and its going to take work. No Kidding? You need an image. REALLY? When you submit items, you may get turned down - NO?!?! This book is ok if it's your first on the subject, but if you have ANY kind of marketing knowledge, skip it. I came across one idea that I thought, HEY Never thought of that. I had to force myself to finish it. Not enough examples of a press release's or other items (but you have tp PLAN, AND SPELL CHECK - WOW!). He has a chapter on the internet, that again is for the beginner, and almost a beginners guide to html. How about where to promote on the Internet? One positive is the author availability. He publishes all sorts of ways to contact him. It was easily read (although I was frustrated by the end as it wasn't giving me what I wanted). He explains how you can take a press release, reword it, and re-release it. I got the feeling he did that with each chapter. (Sorry Jeff).

This book is pretty good. Maybe a little too expensive, but not bad. I think the section on the internet was lacking, but you can buy a cheap little guide like BUZZ YOUR MP3 (available here at Amazon) to cover the internet side of promoting music. The author could have come up with some more examples, but all in all, this is a good start for someone who is new to promoting!

I first discovered Music Marketing in "This Business of Music" from Billboard publications- If you buy THAT book, make sure you
buy THIS one.

Ruthless Self-Promotion in the Music Industry is like a personal meeting with Anthony Robbins on music-marketing steroids.

The plans of action that are outlined in this book resulted in both added sales for me, as well as renewed self-confidence in approach.

Jeff Fisher covers bases in this book that you may not even know exist! To properly play the game, you have to know the rules and this book goes out of the way to define those.

Everything from graphics, to booking to CD marketing are all covered in great detail and in such a way as to really help you in your efforts to be a success in the music trade. BUY THIS BOOK!

That book was in great condition. I got the book fast. Thanks so much.

Very pleased with this book and the author's knowledge and willingness to share same. Very highly recommended!

I have read and re-read this book several times. Before I started my company ([...]) I was running incircles trying to discover the best way to take my music career to the next level. If you buy this book make a promise to commit to the steps that Jeffery lays out.
Many readers who come from a creative and production background might be turned off by the basic advice that is discussed here but don't fool yourself! This is a great book that can give you the structure to succeed at your own business.

Promoting is the key! A good product which is not promoted will be left untouched while an average one with good publicity will sell millions of copies! If you know what I mean you will surely buy this book and promoting your music will never be easier. If you wonder why your products are still lying on the shelves while others which are of less value make a hit on the market you need this book and you need this fast because it will be a waste of potential to let your good music unnoticed. Go ahead get noticed and become popular!

Awsome book, I feel that I have improved my promotion abilities 100 per cent since reading this book, I<m so happy with it I tell everyone about, I even have some of his tips on my Guest Book, and I am setting up a link for people to be able to purchase, that's how much I believe in this book. I feel that the information is worth a lot more than the small price of purchasing.

Thank you Allison Prior