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Ryanair: The Full Story of the Controversial Low-Cost Airline Paperback – August 1, 2007
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Top Customer Reviews
The author cleverly writes about all that happened from the very beginning giving a very good idea of how Ryanair was born. She points out the way that CEO Michale O'Leary achieved the control of the company by adopting new ideas and giving great motivation to the Ryanair employees.
As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how such a great airline could charge so little for airfare and continue to make a profit(or stay in business). As a school project (Economics) I chose to research Ryanair's success story and discovered this book. I even drove 4 hours (round trip) to get a copy! This book answered all of my questions and I am still fascinated with this company!
Regardless of Ryanair CEO, Michael O'Leary's 'colorful' personality and his ability to stir up the media, his tenacious efforts continue to drive the company to the top of the airline industry. Some of his comments, outbursts, and responses that are quoted throughout the book, had me rolling with laughter! The humble beginning Ryanair endured through the 1980's is a very inspiring story of persistence that brought radical changes to the way we travel today.
Not only is this a good read about this company, however anyone interested in overcoming great adversity will be inspired and motivated to never give up on their dreams.
A great book that is worth the money (as well as a 4 hour drive)!
Most Recent Customer Reviews
There is a real problem with Ryanair charging for the extra weight for baggage on their flights. Do not fly Ryanair, these are bad people. If your luggage weighs more than 6. Read morePublished on August 6, 2008 by What I Found
Siobhan Creaton, the former Finance Correspondent of the Irish Times newspaper, did a stellar job in writing this book. Read morePublished on May 29, 2008 by M. Khatib
This is an excellent, well written, well edited brief history of Ryanair, and by default, Michael O'Leary. Read morePublished on January 6, 2008 by Franz K.