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Ryanair: The Full Story of the Controversial Low-Cost Airline Paperback – August 1, 2007

4.3 out of 5 stars 9 customer reviews

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Editorial Reviews

Review

"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's... verbal discretions without detracting from his achievements' - Financial Times"

About the Author

Siobhan Creaton is a journalist and author of the bestselling Ryanair, the story of Europe's biggest airline, first published in 2004, and A Mobile Fortune: The Life and Times of Denis O'Brien, both published by Aurum, and Panic at the Bank, (2002). She is a former Irish Times finance correspondent. She lives in Dublin.
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Product Details

  • Paperback: 272 pages
  • Publisher: Aurum Press; Updated edition edition (August 1, 2007)
  • Language: English
  • ISBN-10: 1845132939
  • ISBN-13: 978-1845132934
  • Product Dimensions: 5 x 0.9 x 7.5 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,211,868 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By John E. Drury VINE VOICE on October 5, 2004
Format: Paperback
I bought this book in Ireland and read it on the way back on Aer Lingus. The author writes well and does an in-depth study of the airline and how it came into being. She gives all the right personalities their due and carefully details the airline's move from its Ireland UK routes to its expansion in Europe. She effectively strips Michael O'Leary of his PR star status making him out to be juvenile, abusive, deceitful yet an effective swashbuckling airline buccaneer. When I came to the part about the way the Ryanair mistreats the disabled by charging them for the use of wheelchairs and making them claw their way up the plane's steps on the tarmac, the thought rocketed into my mind that I would exercise my rights not want to fly Ryanair even - if the price was free.
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Format: Paperback
The story of how discount airfares came to Europe is no fairy tale. This book is a disturbing story about the underside of deregulating Ireland's airline industry. It's a tale of temperamental executives, overspeculation, greed, government intervention, mistreated customers and the challenges of free market operations. Given a wealth of material and an exciting industry, author Siobhán Creaton delivers a well-written, engaging corporate tale. The cast includes a combustible mix of powerful personalities who sometimes, but not always, tolerate each other. There is also a revolving door of top executives who serve the company's purposes and leave, as well as horror stories about how cost cutting created festering customer relations. Creaton packs this into an exciting story that moves quickly, though it rambles now and then. We recommend this compelling profile to anyone interested in corporate case studies, executive management or modern aviation.
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Format: Paperback Verified Purchase
I hate reading books normally but Ijust find out how amazing ryan air can be so successfull with the motto the c ustomer is never right at ryanair loL! must read book if youre interested into these aspects
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Format: Paperback
Thanks to Amazon I could read this book because it was not available at any book shop in Portugal.

The author cleverly writes about all that happened from the very beginning giving a very good idea of how Ryanair was born. She points out the way that CEO Michale O'Leary achieved the control of the company by adopting new ideas and giving great motivation to the Ryanair employees.

Congratulations!
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Format: Paperback
This is a great book that I couldn't put down until I read it entirely!

As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how such a great airline could charge so little for airfare and continue to make a profit(or stay in business). As a school project (Economics) I chose to research Ryanair's success story and discovered this book. I even drove 4 hours (round trip) to get a copy! This book answered all of my questions and I am still fascinated with this company!

Regardless of Ryanair CEO, Michael O'Leary's 'colorful' personality and his ability to stir up the media, his tenacious efforts continue to drive the company to the top of the airline industry. Some of his comments, outbursts, and responses that are quoted throughout the book, had me rolling with laughter! The humble beginning Ryanair endured through the 1980's is a very inspiring story of persistence that brought radical changes to the way we travel today.

Not only is this a good read about this company, however anyone interested in overcoming great adversity will be inspired and motivated to never give up on their dreams.

A great book that is worth the money (as well as a 4 hour drive)!
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