S.C.O.R.E. for Life and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $23.99
  • Save: $5.05 (21%)
FREE Shipping on orders over $35.
Only 13 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
S.C.O.R.E. for Life (R): ... has been added to your Cart
Condition: Used: Acceptable
Comment: Highlighting and marks in first 40 pages. Dust jacket has wear on edges. Good reading copy. Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction is guaranteed! Tracking number provided with every order.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

S.C.O.R.E. for Life (R): The Secret Formula for Thinking Like a Champion Hardcover – January 3, 2006

See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
"Please retry"
$4.98 $0.01
"Please retry"

Frequently Bought Together

S.C.O.R.E. for Life (R): The Secret Formula for Thinking Like a Champion + Mind Gym : An Athlete's Guide to Inner Excellence
Price for both: $30.55

Buy the selected items together

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 208 pages
  • Publisher: William Morrow (January 3, 2006)
  • Language: English
  • ISBN-10: 0060823259
  • ISBN-13: 978-0060823252
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #631,314 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jim Fannin is an author, consultant, and mental coach for the world's top athletes and corporate executives. He is the founder and creator of the S.C.O.R.E. Performance System, the leading peak performance program. Drawing from his thirty years of experience in sports, education, and business, Jim helps people from all walks of life become more successful by showing them how to attract the Zone mind-set.

Fannin was born and raised in the Appalachian town of Ashland, Kentucky, where his father was a government worker and his mother a nurse. His love for tennis led him to a full scholarship at East Tennessee State University, where he became the Ohio Valley Conference champion. After he earned a degree in marketing and psychology he played on the men's pro tennis tour in Europe. Upon leaving the tour, Jim coached seven players in the world's top 10. Client Adriano Panatta told him about his French Open victory, "It was amazing . . . I was so locked in and so in the moment . . . I had a feeling nothing could go wrong. The ball was as big as a grapefruit. I wish I could bottle it." At that moment, Jim knew his purpose in life was to find a way to bottle this Zone phenomenon and share it with others.

In 1977, Jim founded S.C.O.R.E. Performance Systems, Inc. Since then, he has studied and perfected the System into the leading formula to help people live, work, and play in the champion's mind-set called the Zone.

Customer Reviews

4.6 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

55 of 55 people found the following review helpful By K. E Hart on June 3, 2006
Format: Hardcover Verified Purchase
Two weeks ago I read an article in the Boston Globe's sports pages about Jim Fannin that prompted me to buy this book. Apparently a lot of other people did as well; the day the article ran Score For Life jumped way up on the Amazon top 100 list.

I was intrigued by the idea that champions have fewer thoughts than average people. An average person has 2,000 to 3,000 thoughts per day (personally I think I have more) while champions have only 1,100 to 1,300 thoughts.

I've been following his program of setting goals, affirmations and visualizations for a week now. Already I've started running, am beginning to get my house organized, and feel more productive at work.

However I have a few caveats. Jim Fannin is the enemy of introspection. He regards it as the province of non-champions, e.g. losers. He has a five second rule for mistakes. You can think about a mistake for five seconds and then you should act like it never happened. I can see how this would be useful in athletics - they need to be playing in the now and not beating themselves up about not catching a ball. However in other arenas of life, such as one's personal life, you, at least occasionally, need to think about mistakes, why you made them, and how you can avoid making them again.

I feel that a lot of politicians might have read this book or taken his seminars the way they abnegate their personal responsibilities about mistakes.

In his final chapter, which he entitles WYOU You're On the Air, he talks about how everyone's thoughts produce vibrations that can be felt by the people around you and even those miles away. While I've often had these sort of feelings myself, intellectually I don't buy his explanation.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
11 of 11 people found the following review helpful By John on July 18, 2007
Format: Hardcover
I found this book full of good, practical things you can do to have a "champion" mentality in all areas of life. The book is broken down into chapters that are easy to understand. Who can argue that optimism, relaxation, focus, and self-discipline are necessary to being a "champion" ? The book has something like 45 concrete things you can do to bring this winning focus immediately into your life. Alex Rodriguez (NY Yankee All Star) uses this program, and it would be hard to argue that it hasn't worked for him. If you think of people that are champions, they all show the characteristics of this program: relaxation, optimism, focus, etc. Michael Jordan sticking out his tongue as he drives for that winning shot, Joe Montana joking with his teammates on that final drive in the Super Bowl, all are examples of the SCORE program. I do agree with the first reviewer, who wrote that the one chapter that states that we basically use "vibrations" to send out our thoughts, even for miles, is a bit odd, and just to me unbelieveable. But if you ignore that chapter, this is an excellent book full of concrete things you can do now to be a champion in any area of life.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 11 people found the following review helpful By White Male '70 on February 18, 2009
Format: Hardcover Verified Purchase
The best book I've read to take my professional game to a new level. I even gave a speech about it. I even keep a piece of paper in my wallet that says S.C.O.R.E. to remind me how to stay focused on my goals.

Life changer? Meh. The book definitely came along at just the right time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Kiko200 on January 15, 2014
Format: Hardcover Verified Purchase
I have never written a book review before but I felt compelled to in this instance. I have read many self-improvement /sports psychology book. This book is the best because it gives you simple easy to follow and effective tools to improve your game, business, mental health. First, stay in the now. Use self-discipline to stay in the present. Two, do not think too much, limit your thoughts, and you will think clearer and feel less stressed. Be optimistic, expect good things to happen. Relax, do not be focused on the outcome, trust you subconscious, and lastly, enjoy what you are doing. SCORE stand for self-discipline, to know what you want. Concentration to stay focus on your goal, and to refocus, when you are bound to lose focus, optimism, relaxation, and enjoyment.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Jim Fannin has coached more champions than any person on earth. He is the world's #1 coach of champions. More than a life coach, he is a "change your life" coach. His thought management system EMPOWERS people to SWIFTLY "be the best they can be" without inconvenience. Period!

Jim has 35+ years of professional coaching, consulting and public speaking experience. He has coached hundreds of professional athletes from nine sports including members of the PGA and LPGA tours, NBA, NFL, NHL, MLS, MLB, US Equestrian Association, World Series of Poker and the Olympics. He has trained tens of thousands of individuals and hundreds of companies from 37 industries in peak performance.


* Executives from 350 of the Fortune 500
* World's #1 Professional Golfer (Luke Donald)
* Five Major League Baseball MVPs and two MLB batting champions
* 25 MLB All-Stars and two MLB home run champions
* Frank Thomas MLB All-Star, MVP (entire career)
* Four MLB Cy Young Award winners (Hershiser, McDowell, Zito, R. Johnson)
* Nine players on the World Series runner-up Cleveland Indians (1997)
* LPGA Major Champion
* 1979 World Davis Cup Finalist (Italy)
* French Open Champion & Finalist
* NBA rebound champion (Loy Vaught) and NBA All-Star (Grant Hill)
* Olympic decathlon gold medalist (Dan O'Brien, 1996)
* MLS Cup Champion (DC United 2004) and MLS MVP (Peter Nowak)
* One of the world's highest paid athletes (Alex Rodriguez, NY Yankees)
* Seven world's top 10 professional tennis players
* Lou Piniella manager (MLB)
* Doc Rivers coach (NBA World Champion Boston Celtics)
* NFL All-Pro (Scott Mitchell) and Washington Redskins Starting QB (Rex Grossman)
* Phil Gordon, World Series of Poker Champion
* NY Times best selling author, Tom Greanias
* Miss Fitness USA (Minna Lessig-1997)
* Romero Britto (South Beach renowned artist who designed Super Bowl 2007 half-time show)
* Village of Bridgeview, Illinois
* University of Illinois, men's basketball & baseball teams
* University of Richmond, women's golf team
* North Carolina State, women's golf team
* NCAA "Coach of the Year" (basketball)
* Loyola University Athletic Department
* Illinois PGA, Florida PGA, Hawaiian PGA
* Actors, authors, screenwriters, musicians, opera singers, country singers, artists and politicians.

Jim has addressed and coached major corporations, organizations and their executives such as Merrill Lynch, Navistar, GE Healthcare, Mitsubishi Electric, DonTech, IBM, Apple Computer, Transamerica, Allstate Insurance, New York Life, John Hancock, Coldwell Banker, Harris Bank Group, Northern Trust Bank, Royal Bank of Canada, Domino's Pizza, Carnation, Nationwide, Lincoln Financial, Eaton Park, Starwood Hotels, Silhouette Optical, Bertram Yacht, Miles Labs, Mercedes, Dominick's Finer Foods, Toyota, Honda and Chrysler; and non-profits UAW Ford, YEO, YPO, YMCA, Children's Memorial Hospital, Hugh O'Brien Foundation, Cancer Wellness Centers & Boy's Clubs of America.

Jim has been featured in national magazines such as Men's Health, Esquire, Cosmopolitan, Celebrated Living-American Airlines, Sports Illustrated, Fortune Small Business; interviewed on ESPN, Fox Sports, PBS, Sirius and CBS radio; featured in the New York Times, Chicago Tribune & Sun-Times, New York Post, Atlanta Journal, Miami Herald, Los Angeles Times, Cleveland Plain Dealer, Washington Post, Dallas Star, New York Daily Herald; and appeared on television shows on NBC, Golf Channel, CBS, Fox, Lifetime, ESPN, ABC and PBS. Jim has also appeared in over 350 radio shows. He was featured in MLB "Clutch Performers" on ESPN (10/31/06)

Jim was born November 4, 1949 in Ashland, Kentucky. He is an author, former professional tennis player, platform speaker, life strategist and sports and business consultant. He resides in Burr Ridge, Illinois.