Customer Reviews

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

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Mr. Kern has provided the marketing industry with a new and comprehensive methodology to direct marketing. This book covers the essential fundamendals of lead generation as well as advanced marketing stratgies which include eCultivation techniques. S.U.R.E-Fire direct marketing provides a step by step process to designing an effective campaign. Plus, the execution excellence chapters (9-11) are packed with techniques and checklists to help ensure marketing success. I strongly recommend this book to marketing professional and those who are responsible for generating sales leads for their company.

Russell Kern's Sure-Fire Direct Response Marketing is an excellent resource for improving your methods of finding and developing prospects. His coverage of topics such as handling focus groups, creating effective campaigns, and bridging the gap between marketing and sales make this a valuable tool for improving business-to-business marketing. The Internet chapter explores how to use this medium to your best advantage. Whatever your level of expertise, you'll find this book useful.

Russell Kern has done a great job with SURE Fire Direct Response Marketing. The book is well-conceived and comprehensive. Although it is specifically about generating sales leads, anyone who reads this book will find their knowledge of marketing and sales greatly enhanced.

Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.

As a financial copywriter, I'm always on the lookout for hot lead generation strategies... especially in today's business climate! Today more than ever, clients need to shorten sales cycles and maximize return on investment. This book lays out blueprints for doing precisely that...

But be aware, it's not "marketing lite." This belongs on the same bookshelf you'd find publications from Eugene Schwartz and Robert Collier.

You might say it is lead generation defined! Russell Kern delivers more information in one book than any 10 high-priced information products on the subjects. His strategies are timeless, his principles are epic. And I'm making this required reading for everyone on the staff at [...].

Get this book if you want to flood your clients with far more prospects than their competition.