Automotive Holiday Deals Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Train egg_2015 All-New Amazon Fire TV Luxury Beauty Gifts Under $50 Books Gift Guide Books Gift Guide Amazon Gift Card Offer cm15 cm15 cm15 $30 Off Amazon Echo $15 Off All-New Fire Kindle Voyage Cyber Monday Video Game Deals Outdoor Deals on Tikes

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

  • List Price: $18.95
  • Save: $2.25 (12%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Gift-wrap available.
SENSIBLE STOCK INVESTING:... has been added to your Cart
Condition: Used: Good
Comment: FREE Shipping, Prime and Super Saver! Your Order Helps People in Need! Book in Good Condition, Text Clean and Unmarked, Tight Binding, book may show some shelfwear. No Hassle Return Policy!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks Paperback – March 5, 2008

37 customer reviews

See all 2 formats and editions Hide other formats and editions
New from Used from
"Please retry"
$11.26 $0.01

Take an Extra 30% Off Any Book
$16.70 FREE Shipping on orders over $35. In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks
  • +
  • The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition) (Collins Business Essentials)
  • +
  • One Up On Wall Street: How To Use What You Already Know To Make Money In The Market
Total price: $39.50
Buy the selected items together

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more | Shop now

Editorial Reviews

About the Author

David Van Knapp has a degree in physics from Holy Cross College and in law from Georgetown University. He completed a career in legal and professional publishing in 2001. He is a successful individual investor and wrote this book to help other individual investors. He has no ties to Wall Street or any brokerage. Dave and his wife, Sue, live in Webster, NY.

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Paperback: 318 pages
  • Publisher: iUniverse (March 5, 2008)
  • Language: English
  • ISBN-10: 1605280100
  • ISBN-13: 978-1605280103
  • Product Dimensions: 7.2 x 0.7 x 9.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #692,516 in Books (See Top 100 in Books)

More About the Author

I write for self-directed individual investors who want to profit from the stock market through capital gains, dividends, or both. My books are step-by-step guides that present straightforward systems for picking, valuing, and managing stocks. I do not attempt to dazzle, but rather to inform, educate, and guide. I write in a conversational style suitable for beginners and experienced investors alike.

My first book is SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks, which was published in 2008. I also produce an annual e-book on dividend investing. The current edition is TOP 40 DIVIDEND-GROWTH STOCKS FOR 2011: How to Create Wealth or Income with Dividend-Growth Stocks. It is available from my Web site,

I can be reached at this email address:

Customer Reviews

Most Helpful Customer Reviews

54 of 55 people found the following review helpful By Ant Gara on May 6, 2011
Format: Paperback Verified Purchase
After reading several books on investing, I clearly fall into the "value" style of it. This book does a good job of explaining important financial evaluations, without relying on a discounted cash flow analysis to pick stocks. Considering the assumptions and projections needed to do such an analysis, sticking with financial valuation ratios is probably much easier for the average investor.


- Rejects efficient market hypothesis, which states that stocks are always "properly priced."

- Doesn't rely on DCFA. (Even though I use it myself on companies I know well enough)

- His "black box" method of understanding financial inputs and outputs is easily understandable.

- Has a definite "value" tilt, which over the long run has proven to be the more successful style.

- Stressing continually that a stock's price is tied to its earnings.

- Gives historical averages for important financial ratios.

- Explains why a stock may have such a high P/E

- Goes against several value investors who say you should always be fully invested, by saying you should have some cash set aside (John Neff was big on this) if nothing looks attractive. Not a huge percentage of your portfolio, but 15% is fine.

- "Market timing," which is usually shunned by almost everyone, is given good treatment here.

- Uses technical analysis to explain WHEN to buy a stock. Despite most fundamentalist saying avoid technical analysis at all costs, a stock that has wild volatility in a given period is a much better buy in the long run when its purchased cheaper (see page 232). He also doesn't use it simply to buy a stock, but uses it WITH fundamental analysis.
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
92 of 99 people found the following review helpful By ttrenkner on August 25, 2006
Format: Paperback
This book stands head and shoulders above the great bulk of what I've read on the subject of stock investing. Much of what's out there these days seems to have been written either for the gullible, get rich quick types or for those who have completely given up on trying to come out ahead of the pack and have resigned themselves to the boredom of simply buying and holding index funds. But this book's premise is that the small individual investor actually can beat the market, not through some secret, author-discovered formula, but by applying logic, discipline, and a bit of effort. If you believe, as I do, that knowledge and diligence tend to be rewarded in the Market as in life generally, you're going to like this book.

The author does a great job of smoothly guiding the reader through a potentially dry and difficult subject, without presuming any particular prior knowledge or experience. In fact, the book could almost serve as a textbook on how the stock market operates if it weren't such a quick and enjoyable read. The contents are well organized, and the writing is clear and to the point. The author effectively uses two real world portfolios to demonstrate the application of his techniques and at the same time buttress his credibility. There are also several helpful appendices, including forms for valuing companies and reviewing a portfolio, as well as a handy investment calendar.

One other thing that makes this book special is the feeling it conveys throughout that stock investing can and should be approached as an engaging, enjoyable hobby, like, say, belonging to a fantasy football league. I think an investor who maintains such an attitude is the most likely to stick with the sound techniques this book espouses while at the same time he or she reaps an extra dividend of happiness.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
45 of 46 people found the following review helpful By Trader75070 on August 21, 2006
Format: Paperback
The author uses a "points system" to identify potential investment opportunities. Returns on equity and dividend history are given the greatest weight, followed closely by historical and forecast earnings per share. Since the rating system takes multiple factors into account, a low score in one area does not automatically exclude a company from consideration.

Points are also awarded to companies that have compelling stories. Is the company a dominant player in its industry? Does the company have pricing power? Answers to questions like these will begin to narrow the range of possible investment candidates. To assist in that effort, the book includes a "company story" questionnaire that investors will find useful.

For stock valuation, the system looks at historical and projected price/earnings, price/earnings growth ("PEG") ratios, and dividend yields. Discounted cash flow analysis is not part of the author's suggested approach, for reasons that the book discusses in some detail.

The book also includes a sample stock watch list and sample worksheets for monitoring portfolio performance and for tracking market indicators, all nicely tailored to meet the requirements of the time-pressed investor.

The section on portfolio management takes an in-depth look at company- and market-related issues that enter into the decision to hold or sell, and examples are used to illustrate key points effectively. There is also discussion of circumstances unique to the individual that may warrant a sell decision, for example, the need to rebalance for diversification purposes.

The author's suggested guidelines for cutting losses (10% - 15% decline on new purchases) may strike some readers as overly cautious.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks
This item: SENSIBLE STOCK INVESTING: How to Pick, Value, and Manage Stocks
Price: $16.70
Ships from and sold by