SEO For 2010: Search Engine Optimization Secrets [Paperback]

Sean Odom (Author)

Book Description

Publication Date: December 25, 2009

A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need!

Product Details

• Paperback: 252 pages
• Publisher: lulu.com (December 25, 2009)
• Language: English
• ISBN-10: 0557161339
• ISBN-13: 978-0557161331
• Product Dimensions: 9 x 6 x 0.8 inches
• Shipping Weight: 14.9 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,146,939 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

3.0 out of 5 stars Great except for shameless plugs, March 23, 2010

By 

M. Gittelman (Florida) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: SEO For 2010: Search Engine Optimization Secrets (Paperback)

I was looking for fresh SEO content and SEO 2010 has a lot of great information. The style of writing makes it easy to plow through the information and as my 3 stars indicate I did like it. It could have gotten an additional star if it wasn't for the shameless plugs for the seo services of the author.

He mentions several times through out the book how expensive his services cost and if you have enough money he will help you to. The capper for me is when he recommended a submission service [...]. This is one spamming looking site with no PR that through up spam warnings from my Norton insight.

Also they offer to take your money but there was no security lock? And yes this website also offers the books authors SEO services. The book is supposed to be a Do it yourself guide not a pre-sell for SEO services. Depending on your skill level this book can be helpful. I wish he would have not thrown in all the plugs!

8 of 11 people found the following review helpful:

1.0 out of 5 stars Some help, but a lot of fluff, April 30, 2010

By 

Brent Butler (North Carolina) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)   

This review is from: SEO For 2010: Search Engine Optimization Secrets (Paperback)

Two recent notes subsequent to the review below:

First, this book has in the past received MANY 5 star reviews from friends of the author and employees of MediaWorks Publishing, an outfit in the author's home town that puts this out. I wouldn't trust a 5 star review of this book, or any other MediaWorks Publishing book, under ANY circumstances. Many good books cover this topic. Buy one that the publisher doesn't have to lie about.

Second, approximately the first third of this book is almost a paragraph by paragraph rehash of a book written by Dan Sisson in 2003!!! In fact, after reading both books, I'd have to say the 2003 book is more useful, as it doesn't have all the garbage this author includes to sell his own SEO services.

My original review stands below:

***********************************************

First, if you know nothing about SEO, you will likely learn enough basics to improve your web business somewhat and will certainly get your money's worth. I bought the Kindle edition, and I'm far happier to have spent [...] on this rather than the "paper price".

The claims of the authors and some other reviewers here are on the rosy side, to say the least.

The authors did suggest several things about optimizing web pages and search engine/directory submissions that, if actually effective, I didn't know and will help out my web sites.

However, about 1/3rd of the book is really helpful. The rest is just repetition, at times the same information over and over again in one paragraph after another. Far too much of the book is spent trying to convince you that what the authors want you to do is correct, rather than just telling you the right things to do.

A considerable portion of the last half of the book is spent on a blow by blow description of self evident operations of the Google Adwords site. There are two major problems with this. First, the authors start out by telling you that if you are new to the concept, it would be miraculous if you could devise your own effective pay per click program. Second, in all the voluminous information they give you on pay per click, not once do they mention the single most important trick to successful pay per click programs.

The second half of the book is barely readable. It is filled with spelling errors, wrong words, grammatical errors, run on sentences, sentence fragments, and at times complete nonsense sentences. Obviously it was not edited AT ALL. Neither author has a clue that an apostrophe may be used to denote the possessive. It was clearly not even spell checked, much less run thru something as easy to get your hands on and use as Word's grammar checker. Reading half of a book that constantly annoys the sensibilities of a literate reader is not a happy experience.

Sean Odom makes a big point early in the book that most of these SEO How To books are filled with repetition and fluff, but HIS book is not like that. Sadly, it IS like that. The repetition goes FAR beyond drilling an important concept into your head, and the repetitions are filled with very general information rather than nuts and bolts direction.

The book often (far more than the 1% another review claimed) devolves into a blatant sales pitch for the authors' SEO company and its services. You are often told that even if you follow all the advice in the book, you'll never do it as well or efficiently as a real SEO pro, and so you should really just hire them.

Bottom line: as mentioned above, if you know nothing about SEO, you'll get your money's worth. If you know more than the basics about how keywords relate to content, meta tags, and other HTML elements, this book is already beneath your knowledge threshold on SEO techniques.

The most valuable resource in the book may be lists of resources, such as PPC outlets, social networking sites, and effective search engines to submit to. Comment (1) | Permalink | Most recent comment: Sep 9, 2010 11:22 AM PDT

2 of 4 people found the following review helpful:

5.0 out of 5 stars Gets to the point, I highly recommend, July 13, 2010

By 

Marcel Syriani (Reston, VA United States) - See all my reviews

This review is from: SEO For 2010: Search Engine Optimization Secrets (Paperback)

I have no time to read about the history of the Internet, so this book focuses on how to get to the point without going over the history and that is what I was looking for. I needed to understand about SEO before I pick a vendor to help us with our SEO, so guess what I hired Sean Odom team to help us to get our site optimized on the internet. I highly recommended.