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SEO 2014 & Beyond :: Search engine optimization will never be the same again (Webmaster Series) [Kindle Edition]

Dr. Andy Williams
4.0 out of 5 stars  See all reviews (149 customer reviews)

Print List Price: $8.99
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Book Description

SEO 2014 & Beyond


Search engine optimization will never be the same again



This book is now in it's third major update and includes coverage of the Hummingbird update as well as Panda & Penguin.

If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2014. SEO 2014 & Beyond will tell you what you can do and what you cannot.

Let's look at what happened.

On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.

On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.

On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.

The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).

On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it’s only going to get tougher.

In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda or Penguin.

Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Hummingbird is more about making sure pages returned in the SERPs match the searchers intent.

Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.

I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.

In this book, I want to share with you the new SEO. The SEO for 2014 and Beyond.

Who am I?


If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....


Product Details

  • File Size: 1844 KB
  • Print Length: 104 pages
  • Publisher: http://ezseonews.com; 2.0. edition (December 2, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0099RKXE8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #9,765 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
37 of 47 people found the following review helpful
5.0 out of 5 stars Short, Lots of undiscovered tactics November 12, 2012
By Trent
Format:Kindle Edition|Verified Purchase
This book is quite short. I've read 4 SEO books prior to this one.
Great tactics (2-3 things not mentioned in other books).
This Book feels like more ammo to my arsenal.
It also feels very up to date and relevant.
If your just starting SEO I recommend reading this book last.
As most this information is quick and straight to the point.
Mostly based on tactics rather then the essentials.
I recommend reading Web marketing for dummies first.
However I do have to say this is a MUST READ after you understand the fundamentals.
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15 of 18 people found the following review helpful
1.0 out of 5 stars Go with free guides March 6, 2014
Format:Kindle Edition|Verified Purchase
Impulse buy based on amount of stars and a few glowing reviews - wonder if I was reading the same book. Lots of grammatical and spelling errors, seemed to me that the author was mostly bragging about how much better he is. Also, not all of us use Word Press! The only practical examples given seemed to be based on WP plugins. Google's free SEO guide is far more helpful.
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8 of 9 people found the following review helpful
5.0 out of 5 stars Cool tips for high rankings October 9, 2013
Format:Kindle Edition|Verified Purchase
With the tremendous changes going on in the SEO world, a lot of so called gurus have been exploiting the market with books that just don't deliver. Dr.Williams has how ever lived up to his formidable reputation of one of the most honest deliverers on anything to do with SEO. The book is full of insights on how to rank your site for long term - and that is its value - anyone interested in ranking high should follow the book to the tee, and if that doesn't work, Dr.Williams would be the first person to help:-) - I know this from personal experience.
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4 of 4 people found the following review helpful
2.0 out of 5 stars Dire need of an editor January 31, 2014
Format:Kindle Edition
Subject and verb tense must disagree at least once a page. Believe it or not but "in" is not a substitute for "or." Sadly, at one point the author stresses we use good spelling and grammar on websites or suffer the consequences. Perhaps he should take his own advice.
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7 of 9 people found the following review helpful
Format:Kindle Edition|Verified Purchase
When I purchased this book, I was looking for a practical, hands-on book to optimize my website for search engines. Unfortunately this book just reviews the theoretical aspects of SEO. For someone who is absolutely new to SEO, this might be a good short read, otherwise I don't find it useful.
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3 of 3 people found the following review helpful
3.0 out of 5 stars Not much info February 4, 2014
Format:Paperback|Verified Purchase
Most of the links are broken, especially the bit.ly links. The info he gave is just too short and not much in detail.
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5 of 6 people found the following review helpful
4.0 out of 5 stars Very informative and to the point September 6, 2013
By Wally
Format:Kindle Edition|Verified Purchase
I found Dr. Williams's approach very to the point and very knowledgeable. The information is very up to date and have explained a lot of the reasons why SEO rules have changed.
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2 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
The author may be good at SEO and other technical subjects (though I've read his bio that says his university major was endocrinology in fish), but he's not a good writer. Any time I begin reading a book which contains numerous grammatical errors, the author's credibility suffers with me. There are too many self-published 'experts' these days who simply cannot write. Why should I believe his claims about the state of SEO? The Kindle version is only $3.99, but that's $3.99 wasted in my opinion. I certainly won't buy any of his other 'expert' books.
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Most Recent Customer Reviews
5.0 out of 5 stars SEO Need to Know!
Great information!
Published 1 day ago by S. Ewen
4.0 out of 5 stars Good content
Especially helpful with building authority to one's site. Seems like a key component to ranking high on search engines. Read more
Published 15 days ago by Thomas M.
1.0 out of 5 stars This book is NOT 2014, it's 2013
Although this have good information, when I bought the cover I saw said SEO 2014 & Beyond. The book itself says SEO 2013.& Beyond. Already had that. A waste of money.
Published 18 days ago by Sleenie
5.0 out of 5 stars Great Book!
This book is a great read to gain understanding into the SEO world. Dr. Andy Williams provides all of the necessary information to create website and webpages that will rank well... Read more
Published 21 days ago by Erik
4.0 out of 5 stars Up To Date SEO Info
Compact little book gives you a good oversight of all the significant SEO issues happening now. Excellent choice when combined with Williams bigger book.
Published 27 days ago by Peter R. O'Dell
3.0 out of 5 stars Loads of Typos
I just began at an eCommerce company and my boss recommended I read this book. He told me I needed to read up on SEO because I am transitioning into a marketing position; my degree... Read more
Published 1 month ago by B. Berdeguez
5.0 out of 5 stars At last! A book on SEO that really helps!
For years I have looked for a current book on SEO and one that explains all the latest Google changes so I can understand what they do and why.
Published 2 months ago by Victoria Duff
5.0 out of 5 stars Best Book on Current SEO
Google keeps changing the game and Dr. Williams is right on top of it. The old techniques do not work and may even work against you. Read more
Published 2 months ago by Steve Drew
5.0 out of 5 stars Great content....well versed in Google's algorithms
Great content. The author is well versed in Google's latest 3 algorithms and the effect they had on a lot of web pages. Read more
Published 2 months ago by Odyn
5.0 out of 5 stars Easy to understand
This was a really great book for me. I'm not super technical, but I do design Wordpress websites. It was great to be able to clarify the new rules of the game. Read more
Published 2 months ago by Claudia M. Loens
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