Product Description
This is a complete and current (2009) White Paper on Search Engine Optimization. Written by SEO expert Roman Latkovic, with Robert Smallwood of IMERGE Consulting, this easy-to-follow White Paper includes specific examples and explanations in plain language so any businessperson can understand the dynamic and critical concepts of SEO. The publication includes instructions on how to maximize the return on Pay-Per-Click campaigns such as Google AdWords. It also reviews 10 top SEO service providers, a list of what to avoid such as those SEO firms that use "black hat" techniques and "keyword stuffing." It even includes some little-known inside "tips of the trade" and a detailed glossary of SEO and search engine marketing (SEM) terms.
