Most helpful critical review
7 of 8 people found the following review helpful
Disappointing and alarmingly bare in areas
on June 18, 2010
Brent Butler hits the nail on the head in his review. If your knowledge of SEO is very limited or zero then this book is worth the price. If not, there are much better buys out there.
Firstly, as Mr Butler mentions, the amount of repetition and page filling is poor. It is obvious, blatant and unnecessary.
Secondly, you should note how a large section of the book is dedicated to PPC advertising and again uses page filling pictures to show completely unnecessary walk-throughs. Whilst PPC is part of any overall consideration in web exposure, it is not something I anticipated being used in way it is in this book. Furthermore, the extent to which the author covers PPC is matched only by the scant coverage given to the use of social media strategy. The latter is covered as if it doesn't matter and is of low value when countless other SEO experts will tell you of it's increasingly high worth.
The book also fails to mention any major directory outside of the USA, of which there are many of note. A major flaw in my opinion and an indication of a surprising one-nation viewpoint in such a global subject matter.
Personally, I found the book also failed to address the importance of valued content. It mentions it, but nothing like in the volume I thought it would. There are a number of typographical errors in the eBook too, not something I found reassuring.
In summary, buy it if you are a novice or relatively new to SEO. It is also worth the money if you just want a quick refresher of some of the points that can perhaps be forgotten too easily. However, if you work in any way connected to the web industry, site design or seek to make a living out of SEO...buy something else. The book has too many major flaws to be recommended as an authoritative guide or anything even approaching it.