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SEO Keyword Strategy: How to Select Keywords for your Search Engine Optimization Campaign (Volume 1) Paperback


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Product Details

  • Paperback: 104 pages
  • Publisher: SEOmap (August 21, 2012)
  • Language: English
  • ISBN-10: 0985872004
  • ISBN-13: 978-0985872007
  • Product Dimensions: 11 x 8.5 x 0.2 inches
  • Shipping Weight: 11.7 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,659,209 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

The authors have extensive experience in starting and growing ecommerce companies, achieving search dominance in a variety of competitive D2C markets. Their backgrounds include strategic consulting at McKinsey & Company where they advised Fortune 500 companies. They also hold graduate degrees from Harvard.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
If you are interested in the business of Search Engine Optimization, this book is a must read. You won't find a clearer or more concise explanation of how SEO works or how to develop a keyword strategy for clients. It used to be that all a company needed to succeed was a business plan and a yellow pages ad, but these days it is critical to be at the top of a google search to be taken seriously. For this reason, we needed someone to spell out exactly how it works and how to make it work for us.

This guide is easy to read and understand, even for those with a limited knowledge of the subject. It spells out in simple terms, the exact steps you need to take to make your website visible to the search engines.

One thing that made me happy about this book is that it's not hundreds of pages long. There is nothing more daunting than a reference book that weighs more than I do. I like that it assumes I am clever enough to understand the concepts and follow the steps without wasting my time with tons of repetition. It is also very helpful to see graphs and screenshots in the book, as well as directing me to links for free toolbars and spreadsheets to help with analysis.
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1 of 2 people found the following review helpful By Lisa on September 29, 2012
Format: Paperback Verified Purchase
I have a basic understanding of SEO, and I bought SEO Keyword Strategy to help me with the keyword selection part of optimizing my website. This book is extremely helpful. It gives very in-depth and detailed descriptions of researching, selecting, and analyzing keywords - just about everything you need to know. There's a lot of complicated instruction, but screenshots and diagrams make it all very easy to follow.

When you do start using this book, I'd suggest skimming through it at first, and then sitting down at the computer and working through the steps as you read them. It's not a book you can just pick up, read through, and walk away knowing exactly how to choose your keywords. It's a book that shows you exactly how to do the research and analyzing, so trying it out as you along is the best approach, I think. You'll also need to set aside quite a bit of time and concentration, and won't be able to do it all in one sitting by any means, but it's definitely worth it.

I think the skills I've learned from this book will help me immensely with my SEO and keyword strategies for the long-term. I'm still in the process of analyzing my keywords, but I feel much more confident that I'll be able to pick the most lucrative ones for my site.
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1 of 2 people found the following review helpful By Elizabeth Berger on September 17, 2012
Format: Paperback Verified Purchase
This book is a veritable master class in how to execute a successful search engine optimization campaign. As someone who is relatively new to SEO, yet with a couple years worth of blogging and web marketing experience, I wanted a thorough tutorial to help me gain a better understanding of the logistics behind keyword strategy. On a recommendation from a friend and colleague I purchased this reference guide hoping that it would shed some light on what works in SEO. Retnasaba, Parker and Lau did not disappoint. This book will show you how to focus your efforts into appropriate keywords that will offer the highest yields for the amount of work you've put forth. The book is broken down into logical steps to walk readers through each aspect of the campaign process. You could literally sit down at your desk with nothing but this book and a laptop and be well on your way to a successful SEO campaign. Small business owners, web marketers, bloggers and website developers could all certainly benefit from purchasing this resource. The images and graphs throughout the various chapters are extremely helpful and the authors even provide a link to a free Microsoft Excel spreadsheet template with formulas and annotations. The latter of which I found to be invaluable for initiating a campaign.

Reading this book will provide you with all the tools you need to get ahead in the SEO game--it is truly an exhaustive guide. Throughout, the text refers to SEO as a battle. If that is the case then following the steps within this guide will most certainly lead you to victory. It is the only weapon you will need to wage war. The writing style throughout is condense and accessible yet by no means does it use the typical, boring language of other marketing reference materials.
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2 of 4 people found the following review helpful By Gayla Baer-Taylor on September 10, 2012
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From the first page, you get the feeling you will finish much wiser in the business of SEO. I have been entrenched in web marketing for well over a decade, helping clients as well as developing my own websites. I purchased SEO Keyword Strategy: How to Select Keywords for your Search Engine Optimization Campaign under the recommendation of a friend. I was extremely pleased with the content of SEO Keyword Strategy. Whether the reader is an SEO professional or just getting started, this book provides detailed information with images and graphs to help understand the processes better.

Whether the reader wants to provide additional benefit to their clients or refine their skills to enhance their own entrepreneurial spirit, this is MUST read and the newest staple in my own SEO library for future reference. It is concise, well written, and to the point. Because SEO Keyword Strategy is so concise, the 104 pages are a quick read. I read this book in a single sitting, as the authors did not fill the book with a lot of useless information; they get straight to the point on everything you need to get websites ranked fast. You get everything you need here. The book caters to all learning levels. If you want to break the coveted code on how to get sites ranked on search engines or you are a seasoned SEO professional, you will find valuable points and resources throughout this book. I highly recommend it and expect that I will refer often for additional insights.

SEO Keyword Strategy: How to Select Keywords for your Search Engine Optimization Campaign (Volume 1)
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