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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization Paperback – August 25, 2014


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Editorial Reviews

Review

Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. There are a multitude of resources available to help inform marketers and business owners of how to stay up to date with marketing in 2014, but one that's well worth a read is SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization by Matthew Capala. THE HUFFINGTON POST

About the Author

Matthew Capala is a growth-focused Internet marketer and entrepreneur, SEO strategist, international speaker, blogger and author. He is the Founder of SearchDecoder.com and Adj. Professor at NYU, where he teaches a graduate course on search marketing. Matthew writes for several industry blogs, including The Next Web, Sparksheet, and Problogger. He received his MBA in Marketing from Baruch College in New York.
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Product Details

  • Paperback: 194 pages
  • Publisher: CreateSpace Independent Publishing Platform (August 25, 2014)
  • Language: English
  • ISBN-10: 1500865206
  • ISBN-13: 978-1500865207
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #90,662 in Books (See Top 100 in Books)

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Customer Reviews

This book will help me to learn as much as I need to know and then some.
Jessica
SEO may seem like a very complex and difficult to understand topic, but Matthew does a great job of distilling it down in easy to understand language and format.
Mike Fishbein
This is a great good book to read for general idea for SEO marketing and how to implement them, such as keyword research, content strategies, etc.
.

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Jenny Halasz on July 30, 2014
Format: Kindle Edition Verified Purchase
Matthew Capala has a way of explaining things in the most simple terms that make you go... duh! Why did I think it was ever hard? SEO Like I'm 5 gets out of the fly by night tactics that so many marketers tout and gets straight to the heart of the matter. SEO=Marketing. His detailed recommendations, insights from industry friends and entertaining manner make this is a quick page turner that will help you understand fundamentally where SEO has been, and what it's growing up to be.
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9 of 12 people found the following review helpful By Joseph McKeating on July 29, 2014
Format: Kindle Edition
Most SEO authors, intentionally or otherwise, turn away beginners by getting deep in the weeds too quickly or by peppering their writing with industry jargon, making it nearly impossible to catch up. Written in a friendly and entertaining manner that anyone can understand, "SEO Like I'm 5" gets beginners up to speed in hours and provides a solid foundation for startups, small business owners, marketers, and aspiring SEOs.

I thoroughly enjoyed and learned a lot from this book. Like Matthew says in the beginning, "it's no SEO for dummies," but does break down a historically intimidating practice in a digestible and reader-friendly manner.

One of the biggest issues I tend to have with books in this space is that authors seem to take a purely theoretical approach, leaving readers with a million questions as how to implement what they just learned. After reading this, I feel like I can intelligently speak about the history of SEO (specifically the evolution of Google's ever-changing algorithm) and optimize my content effectively.

Reading about SEO in the past, I always imagined a constant battle between search engines (again, specifically Google) and those trying to "hack" it, as they say nowadays. Rarely, if ever, have I seen someone so clearly articulate that it's about working WITH the Googles of the world to level the playing field and get the best content to the top, whether it's produced by a public company with a multi-million dollar marketing budget or a local business that provides more valuable insights that resonate with their target audience.

As an avid reader of his blog, SearchDecoder.com, I can attest to the fact that Matthew has a knack for simply explaining complex ideas and his passion shows through in "SEO Like I'm 5."
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7 of 9 people found the following review helpful By Mike Fishbein on July 30, 2014
Format: Kindle Edition Verified Purchase
SEO Like I'm 5 is actionable, entertaining, and easy to read. SEO may seem like a very complex and difficult to understand topic, but Matthew does a great job of distilling it down in easy to understand language and format. Not only was it actionable and easy to understand, it is also quite entertaining and inspiring. In the year 2014 if you are not developing your online presence with content and search marketing, you may be completely missing the boat. The author is clearly an expert on the topic, so I highly recommend this book!
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1 of 1 people found the following review helpful By . on January 9, 2015
Format: Paperback
This is a great good book to read for general idea for SEO marketing and how to implement them, such as keyword research, content strategies, etc. A step deeper, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing covers more grounds in SEO in terms of how it's related to other online marketing channel, such as social media and content marketing. Basically, they are client-side topics. On the other hand, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a good SEO book for cross-referece when building your website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO comptency of your website. For example , it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoide duplicate conten, the tactics to deoply 301 redirect, and the SEO practics of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming technques to boost the web performance.

If you are an ASP.Net Develper,
...Read more ›
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5 of 7 people found the following review helpful By Brian E. Dean on July 30, 2014
Format: Kindle Edition
There's something about SEO makes people say "This is WAY too much information. I'm going to ignore it." Unfortunately, those people are also missing out on 50% of the web's traffic.

Unlike most SEO books, Matthew's book doesn't attempt to cover every aspect of SEO. Just what you need to get started and start to see results. For that reason, this the first book anyone looking to get into SEO should read.

That's not to say there aren't any advanced strategies in the book. There are. But the value comes from the work Matthew has put into simplifying this often daunting topic into something a 5-year old (or 50-year old) could understand.
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