Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. There are a multitude of resources available to help inform marketers and business owners of how to stay up to date with marketing in 2014, but one that's well worth a read is "SEO Like I'm 5" by Matthew Capala. - THE HUFFINGTON POST
Make no mistake; this is no 'SEO for dummies.'
Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
Self-published by Matthew Capala, acclaimed SEO industry veteran, Adj. Professor at NYU, International Speaker, and Internet Entrepreneur, SEO Like I am 5 brings "...a refreshing look at SEO... In his recent book, Matthew Capala, emphasizes the need to learn and practice SEO...like it's 2014. He explains effective SEO strategies in a way that doesn't require the advanced technical knowledge that can become a barrier for those that generally need it the most." Says Jonathan Cho, Managing Director, Head of Search and Social at Mindshare (a WPP company).
In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, 'under-the-hood' hacks, case studies, examples, and actionable tips.
WHY READ THIS BOOK?
There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.
SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:
- Where to start
- Which free platforms and tools to use
- How to build a search-friendly website
- How to build a killer content strategy
- How to become a rockstar blogger
- How to find the golden-nugget keyword opportunities
- How to monetize your website
- How to attract backlinks to your content
- How to build a winning social media strategy
- How to make money online
WHO IS THIS BOOK FOR?
- Entrepreneurs and startups
- Forward-thinking small business owners
- Marketing executives who want to innovate like startups
- Students and professionals
- Authors, artists, bloggers
MORE PRAISE FOR 'SEO LIKE I'M 5'
"SEO Like I'm 5 is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. The book is perfect for beginners who are interested in quickly learning best practices and want to understand what they need to do next to get the most out of their website." Says Linda Gharib, SVP, Digital Marketing at Citigroup, and Adj. Professor at Baruch College, Internet Marketing.
You'll also get a right dose of motivation to start blogging and get active on the Internet.
"If you ever have an opportunity to meet Matt Capala in a professional capacity, you'll find that Matt has a way of energizing people to believe they can succeed at otherwise complicated marketing activities. With SEO Like I'm 5 he's distilled the whirlwind of insights that float around the Web unfettered and made them actionable for everyone." Says Michael King, Featured Author of Inbound Marketing and SEO: Insights from the Moz Blog @iPullRank.