SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine [Paperback]

Mr. Michael H. Fleischner (Author)

Book Description

Publication Date: February 13, 2011

Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating Google, Google Penguin and Google Panda, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog (2nd edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

Editorial Reviews

About the Author

Michael Fleischner is a search engine optimization (SEO) and Internet marketing expert with more than 14 years of online marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also an author and Founder of MarketingScoop.com - the leading free resource for marketing professionals and Upward SEO, one of the Internet's largest SEO marketplaces. In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities. Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles in online marketing and business development. While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop.com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization. Michael's first book was published in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine. Since the publication, Michael has presented at leading companies and provided SEO consulting through his search engine optimization consulting company, Upward SEO.

Product Details

• Paperback: 138 pages
• Publisher: CreateSpace Independent Publishing Platform; 2 Exp Upd edition (February 13, 2011)
• Language: English
• ISBN-10: 1460908511
• ISBN-13: 978-1460908518
• Product Dimensions: 6 x 9 x 0.3 inches
• Shipping Weight: 8.5 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (283 customer reviews)
• Amazon Best Sellers Rank: #404,428 in Books (See Top 100 in Books)
  • #68 in Books > Computers & Technology > Internet & Web Culture > Search Engine Optimization

More About the Author

Michael Fleischner is the author of SEO Made Simple and PPC Made Simple. He is an Internet marketing expert with more than 14 years of marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also the founder of MarketingScoop.com, - the leading free resource for marketing professionals, UpwardSEO, and The Marketing Blog.

In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities.

Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had been promoted to Vice President of marketing and aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles at Peterson's including VP of Business Development, Customer Service and Marketing. In 2007, Michael was asked to manage an online consumer facing, multi-million dollar business. Through the utilization of advance online marketing, the business exceeded prior growth and had a significant improvement in operating margins.

While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop dot com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization.

In 2008 Michael launched his first publication under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine which is now in it's second edition and available on the Amazon Kindle. He has also authored a number of additional titles including Article Marketing Made Simple, PPC Made Simple, and his latest guide, Blogging Made Simple.

Michael has served businesses across more than 40 industries through marketing, internet marketing, and SEO consulting. As a marketing expert, Michael can be found on the speaking circuit, giving Webinars, and in various media. Visit his site MichaelFleischner.com to follow his social accounts, blog, and Marketing Forum.

Most Helpful Customer Reviews

231 of 261 people found the following review helpful

3.0 out of 5 stars Leveling the playing field February 15, 2010

By Gary E. Albers

Format:Paperback|Amazon Verified Purchase

I think it's time that someone gives this book something other than a five star review which, in my opinion, it doesn't merit. Toward that end, here's my take:

Judging from the content of the many laudatory reviews, this book's primary audience is among people who are amateurs or noobies in the field of website design and functionality. If your experience in designing a webpage is limited to a WYSIWYG editor, if you don't understand XHTML, you're not sure what tag, element, attribute or "meta" mean, then this book is probably appropriate to your level of knowledge.

Of course, there's nothing wrong with being inexperienced. Everybody has to start at the beginning. However, if you are an experienced website designer who, hopefully, hand-codes your pages in XHTML and CSS, makes an effort to comply with current standards for the separation of structure and presentation, and are making more than a formal bow to the need for accessibility, then there is likely to be little of interest to you in this book.

To be fair, there are certainly many good pieces of advice here, despite the author using the first 20% of the ~100 pages to toot his own horn. However, there is little information that could not be found by spending a couple of hours searching the internet for SEO topics; i.e., almost all of what the author "reveals" is rather common knowledge. Again, in the interest of fairness, the author readily admits that he is not a code expert. As a result, there are very few useful examples of actual HTML markup code. The snippets that do exist would be old news to a real developer but, occurring without the context of a real document, would be of little use to a novice designer.The glossary at the end of the book, which takes up about 10% of an already suspiciously short volume, is the last place I would turn for a cogent definition of many of the terms he includes; e.g., "Cascading style sheets (CSS) - used to manipulate and easily manage the design of a website." Hmmm...perhaps that definition could be improved and expanded a bit for the next edition.

As an ex-professional printer (many years ago), I was disappointed with the design and typography of this book. Besides coming across with too much similarity to the "Get Rich Quick with Real Estate Foreclosures" and "Dr. X's New Wonder Diet" genre, the book is poorly edited (too many typos) and composed in a sans-serif typeface (alright, I admit to being biased against that), making it difficult to read for long lengths of time. Also, many of the screen capture illustrations are so small that I needed a magnifying class to read them. I applaud the quite-readable choice of a large point-size for the body type, but that also helps pad out to about 100 sparse pages what should have probably been nothing more than a pamphlet half that size.

To his credit, the author seems to have adhered to the pre-eminent rule of the medical profession: "First of all, DO NO HARM!" His advice is all good, if not exhaustive, and there is certainly something here for any newcomer to website functionality. He also does a good job of steering the reader away from the "black hat" techniques that may have been effective in the not too distant past. Kudos to him for that. But, in contrast to the many other reviews declaring this book as the be-all and end-all of SEO advice, I beg to differ. There are other books on the subject as good, or better, than this one. Given the short length, the sub-standard physical design and production, the pretty well known nature of most of the advice given, I suggest it is over-priced; a price more like $7.95 would come closer to the real value of this tome.

However, if you are a noobie who is being pressured by some self-proclaimed SEO expert, who is promising to get you on Google's first page for the mere sum of $695, then buying and reading this book at its current price may very well be a real money-saving bargain! Bottom-line: it's not a BAD book; it's just not that GOOD! Caveat emptor!

33 of 37 people found the following review helpful

2.0 out of 5 stars The real reason why this book got so many good reviews... December 18, 2011

By MichaelandNorma

Format:Paperback|Amazon Verified Purchase

Okay, where do I start??????

The author offers a 'secret' help page for all readers who bought his book... When you reach it online, he will ask you to write a 'honest review' of your book on amazon.com and in exchange "SEO training videos absolutely FREE! valued at $297" for anyone who writes an 'honest review' of this book on Amazon.com...

However, to get the free SEO VIDEOS, the reader must write the review and then submit the whole review via email to him (the author)... In order to qualify for the SEO videos absolutely FREE!

So if I write a honest, not positive review will I be waiting forever for my video??? And If I write a GOOD POSITIVE 'honest' review I can be sure to get my videos?? (I guess I will find out)

I though about it and decided that $297 is not enough to make me give a good review for a book that does not deserve it.

My advice? I suspect the 107 positive reviews this book got where influenced by the fact that the readers did want to 'qualify' for the free SEO videos.

However, the book is OK... the writer could have made an effort to guide us towards good FREE SEO tools on line as opposed to giving us links to his overpriced affiliate partners...

But, there is A LOT OF SNAKE OIL in the internet marketing scene and this book is not the worst, it is actually helpful for beginners. Just don't follow his "free secret page links for readers on line" and don't just give him a 5 star review in exchange for a few free SEO Videos that you can download on youtube anyway.

A lot of the links the author refer to are outdated and lead to nowhere.

For example, his link to wordtracker link at the forums link to this:

[...]

Moreover, I was happy with this book until I started to find his online references.

I'll explain:

1) 'Commercial intention' apparently does not exists anymore, for a few years now as I found out...
So when the author wrote the second edition of this book in 2011 he forgot to mention this...

The only reason why I am upset about this is because I actually spent a whole hour of my valuable time trying to find it....

The piece of information that this service is no longer available should not have escaped the second edition, particularly when the author says that that is the most important step of choosing the right keyword and that choosing the right keyword by its turn is the most important step of the whole SEO project.

2) Your online references at [...] - Most links lead to sales copies of people trying to flog their stuff... and you say that page was designed to help us... hummm not sure about that, sorry!

3)Where the help links don't take us to sale copies, they take us to long 'fill in all your details' pages that lead no where.. example: Free SEO Tools - Social Bookmarking Service - I pray to god that I don't get spam out of my brains after filing in my details in those pages.

Please God don't let them sell my information on world wide marketing lists!!!

20 of 24 people found the following review helpful

5.0 out of 5 stars Very practical May 13, 2011

By Mike

Format:Paperback

This book is very practical. It tells you exactly what to do. I'm not a pro but I'm not a novice either and I have found this book a perfect guide that serves as a reference book for me to refer back to as I build more sites. It's straight forward and the author makes it clear that SEO is not hard but it does take work, there is no lazy way to do it, you have to put in the work both on your site and off site. I give it 5 stars as its delivers what it promises.