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Michael Fleischner is a search engine optimization (SEO) and Internet marketing expert with more than 14 years of online marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also an author and Founder of MarketingScoop.com - the leading free resource for marketing professionals and Upward SEO, one of the Internet's largest SEO marketplaces. In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities. Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles in online marketing and business development. While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop.com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization. Michael's first book was published in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine. Since the publication, Michael has presented at leading companies and provided SEO consulting through his search engine optimization consulting company, Upward SEO.
Great book - still helps me when I'm developing a Social Media campaign. Be sure to order the latest edition.Published 1 month ago by Katina R. Truman
The book is excellent! It describes with a very simple and comprehensive way all the steps you should follow to manage the optimization of your website!Published 2 months ago by Nefeli Pantzi
If you're looking to learn SEO and learn it well, this is definitely the first book that I would recommend. I learned so much about SEO from this book. Mr. Read morePublished 16 months ago by Cygnet Brown
A friend loaned me the book and so I have read this edition. The content is useful, but because it is the 2nd edition, many of the links and references that appear not work. Read morePublished 18 months ago by Carmen Gámez
While SEO is evolving at a very quick pace and some of the things the author talks about are no longer valid, the book can definitely help anyone getting started with SEO get a... Read morePublished 20 months ago by Georgiana Mihaila
This book was a quick read and an incredible primer for the world of SEO. All of the basics you need to get going with on page and off page SEO are included. Read morePublished 21 months ago by Xtract
Inspiring and full of resources. This book helped me to make more clear mi basic knowledge on SEO and hopefully generate new clients.Published on June 23, 2013 by Leandro Gibaut
This book taught me so much about SEO. We bought it for SEO on our website http://www.veridiantech.com/ and noticed dominating improvements for our keywords.Published on June 12, 2013 by Veridian Technologies, Inc.
It's the book you need to keep in touch with basic SEO concept. It's a good start to create your SEO strategyPublished on May 29, 2013 by Ale