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Michael Fleischner is the author of SEO Made Simple and PPC Made Simple. He is an Internet marketing expert with more than 14 years of marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also the founder of MarketingScoop.com, - the leading free resource for marketing professionals, UpwardSEO, and The Marketing Blog.
In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities.
Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had been promoted to Vice President of marketing and aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles at Peterson's including VP of Business Development, Customer Service and Marketing. In 2007, Michael was asked to manage an online consumer facing, multi-million dollar business. Through the utilization of advance online marketing, the business exceeded prior growth and had a significant improvement in operating margins.
While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop dot com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization.
The first guide, The Webmaster's Book of Secrets- How to Improve Search Engine Rankings, was created to help other web site owners reach the #1 position on Google for their website's. Similar information, designed to help web site owners, marketers, and bloggers was published in Michael's first true publication in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine which is now in it's second edition and available on the Amazon Kindle.
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