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SEO Made Simple: Strategies For Dominating The World's Largest Search Engine
 
 
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SEO Made Simple: Strategies For Dominating The World's Largest Search Engine [Paperback]

Mr. Michael H. Fleischner (Author), Michael H. Fleischner (Author), Mr. Greg Wuttke (Designer)
4.6 out of 5 stars  See all reviews (157 customer reviews)

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Book Description

May 5, 2009
New version available! SEO Made Simple is now in its 2nd edition. Visit the SEO Made Simple (second edition) page for more information. The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

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Editorial Reviews

About the Author

Michael H. Fleischner is an Internet marketing and Search Engine Optimization expert. For more than a decade, Michael has been working with companies across numerous industries to improve their Web site marketing and search engine optimization tactics to and produce tangible results. Michael has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. He is the founder of MarketingScoop.com, UpwardSEO, and more than a dozen Web sites and blogs related to marketing, search engine optimization, and Internet marketing. As an avid speaker and consultant, Michael continues to communicate the benefits of SEO and educate others on proven techniques for achieving the #1 position on Google - the world's largest search engine.

Product Details

  • Paperback: 106 pages
  • Publisher: CreateSpace (May 5, 2009)
  • Language: English
  • ISBN-10: 1442169206
  • ISBN-13: 978-1442169203
  • Product Dimensions: 8.8 x 5.9 x 0.3 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (157 customer reviews)
  • Amazon Best Sellers Rank: #384,944 in Books (See Top 100 in Books)

More About the Author

Michael Fleischner is the author of SEO Made Simple and PPC Made Simple. He is an Internet marketing expert with more than 14 years of marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also the founder of MarketingScoop.com, - the leading free resource for marketing professionals, UpwardSEO, and The Marketing Blog.

In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities.

Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had been promoted to Vice President of marketing and aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles at Peterson's including VP of Business Development, Customer Service and Marketing. In 2007, Michael was asked to manage an online consumer facing, multi-million dollar business. Through the utilization of advance online marketing, the business exceeded prior growth and had a significant improvement in operating margins.

While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop dot com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization.

The first guide, The Webmaster's Book of Secrets- How to Improve Search Engine Rankings, was created to help other web site owners reach the #1 position on Google for their website's. Similar information, designed to help web site owners, marketers, and bloggers was published in Michael's first true publication in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine which is now in it's second edition and available on the Amazon Kindle.

Customer Reviews

Most Helpful Customer Reviews
156 of 176 people found the following review helpful
Leveling the playing field February 15, 2010
Format:Paperback|Amazon Verified Purchase
I think it's time that someone gives this book something other than a five star review which, in my opinion, it doesn't merit. Toward that end, here's my take:

Judging from the content of the many laudatory reviews, this book's primary audience is among people who are amateurs or noobies in the field of website design and functionality. If your experience in designing a webpage is limited to a WYSIWYG editor, if you don't understand XHTML, you're not sure what tag, element, attribute or "meta" mean, then this book is probably appropriate to your level of knowledge.

Of course, there's nothing wrong with being inexperienced. Everybody has to start at the beginning. However, if you are an experienced website designer who, hopefully, hand-codes your pages in XHTML and CSS, makes an effort to comply with current standards for the separation of structure and presentation, and are making more than a formal bow to the need for accessibility, then there is likely to be little of interest to you in this book.

To be fair, there are certainly many good pieces of advice here, despite the author using the first 20% of the ~100 pages to toot his own horn. However, there is little information that could not be found by spending a couple of hours searching the internet for SEO topics; i.e., almost all of what the author "reveals" is rather common knowledge. Again, in the interest of fairness, the author readily admits that he is not a code expert. As a result, there are very few useful examples of actual HTML markup code. The snippets that do exist would be old news to a real developer but, occurring without the context of a real document, would be of little use to a novice designer.The glossary at the end of the book, which takes up about 10% of an already suspiciously short volume, is the last place I would turn for a cogent definition of many of the terms he includes; e.g., "Cascading style sheets (CSS) - used to manipulate and easily manage the design of a website." Hmmm...perhaps that definition could be improved and expanded a bit for the next edition.

As an ex-professional printer (many years ago), I was disappointed with the design and typography of this book. Besides coming across with too much similarity to the "Get Rich Quick with Real Estate Foreclosures" and "Dr. X's New Wonder Diet" genre, the book is poorly edited (too many typos) and composed in a sans-serif typeface (alright, I admit to being biased against that), making it difficult to read for long lengths of time. Also, many of the screen capture illustrations are so small that I needed a magnifying class to read them. I applaud the quite-readable choice of a large point-size for the body type, but that also helps pad out to about 100 sparse pages what should have probably been nothing more than a pamphlet half that size.

To his credit, the author seems to have adhered to the pre-eminent rule of the medical profession: "First of all, DO NO HARM!" His advice is all good, if not exhaustive, and there is certainly something here for any newcomer to website functionality. He also does a good job of steering the reader away from the "black hat" techniques that may have been effective in the not too distant past. Kudos to him for that. But, in contrast to the many other reviews declaring this book as the be-all and end-all of SEO advice, I beg to differ. There are other books on the subject as good, or better, than this one. Given the short length, the sub-standard physical design and production, the pretty well known nature of most of the advice given, I suggest it is over-priced; a price more like $7.95 would come closer to the real value of this tome.

However, if you are a noobie who is being pressured by some self-proclaimed SEO expert, who is promising to get you on Google's first page for the mere sum of $695, then buying and reading this book at its current price may very well be a real money-saving bargain! Bottom-line: it's not a BAD book; it's just not that GOOD! Caveat emptor!
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12 of 15 people found the following review helpful
Very practical May 13, 2011
By Mike
Format:Paperback
This book is very practical. It tells you exactly what to do. I'm not a pro but I'm not a novice either and I have found this book a perfect guide that serves as a reference book for me to refer back to as I build more sites. It's straight forward and the author makes it clear that SEO is not hard but it does take work, there is no lazy way to do it, you have to put in the work both on your site and off site. I give it 5 stars as its delivers what it promises.
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5 of 6 people found the following review helpful
Format:Paperback
I have been assisting clients with web marketing for a number of years now. I bought SEO Made Simple because even as a professional you never stop learning and as I am committed to my continuing education as an SEO professional I was extremely pleased after I read SEO Made Simple. Any SEO pro who wants to learn more as a means of providing additional value to their clients MUST read this book ASAP. It is very well written, concise and to the point. The book can easily be read in one sitting as the author didn't fill the book with a bunch of unusable information; he gets straight to the point on everything you need to get your sites ranked fast. You get everything you need and nothing you don't here. The author also wrote the book from a perspective of all learning levels. If you just want to crack the code on how to get sites ranked on the search engines or are a seasoned SEO expert, you will find many points of value in this book.

As soon as you start reading from the very first page, you know you are in for a real treat and are going to come away "smarter" in the SEO businessSEO Made Simple: Strategies For Dominating The World's Largest Search Engine (Volume 1). If you need a competitive advantage on the real SEO secrets and what the search engines are really looking for, it is revealed in these pages. It should be a staple on any SEO person's library.

I highly recommend it and look forward to reading it again to gain additional insights.
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Most Recent Customer Reviews
Good Intro to SEO & Reference Book
I am a "beginner" at learning the world of SEO. I bought the book hoping it would provide me with ground-level tips and explanations. I thought the book did exactly that. Read more
Published 1 day ago by ROlson
Pretty good..!!
I am starting from square one and this book helped me get started....probably not for advanced SEO professionals but more then worth it for beginners like me...
Published 3 days ago by Revzest
Great Advice - Easy to Understand
This book is easy to understand and well thought through. Good quality SEO is a must to help your site get to the top of the search engines thus enabling you have a steady traffic... Read more
Published 6 days ago by Maggie
The Ultimate Dummies Book
Thanks to Michael's book I have a better understanding of how SEO works and how to make it work. There is a lot of stuff in the book and is a handy guide to be read and referenced... Read more
Published 8 days ago by S. Fulghum
SEO, Simple, Good, Helpfule, but...
SEO Made Simple is full of a great amount of valuable information, especially if you have never done any type of SEO before. Read more
Published 15 days ago by James Darren Davis
Map to Search Engine Optimization
The author Michael H. Fleishner did a great job answering most of my wanting to know questions about how elements on your web site work and how to apply the steps. Read more
Published 17 days ago by Debra Forch-Benson
Good read
The book was an easy read, very easy to follow. If you have any computer knowledge or a bit of experience on the web then you would do well with this book. Read more
Published 18 days ago by Epic Reviews
Seattle Real Estate Agent Tools: New SEO Tricks for This Ole Dog
As Seattle real estate agents, local neighborhood information, market trends, house price data, free home search and MLS listings tools alone will not bring us investors, first... Read more
Published 23 days ago by Steve and Sally Wharton
Good introduction with solid steps to follow
Seo Made Simple was a great find for me - I've been learning on the fly for a couple of months but didn't have an overall idea about the practical ways to go about SEO for a new... Read more
Published 28 days ago by Joseph A. Moody
Comprehensive and easy to understand
The book is comprehensive and easy to understand. I think that any person with little background in website building would be able to implement things that were suggested in the... Read more
Published 29 days ago by brightmind
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