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Editorial Reviews

About the Author

Michael Fleischner is a search engine optimization (SEO) and Internet marketing expert with more than 15 years of online marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also an author and Founder of Upward SEO, a leading search engine optimization and reputation management company. In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities. Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development and marketing role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles in online marketing and business development for Fortune 1000 companies. While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop.com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization. Michael's first book was published in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine which is now in it's third edition and is today's top-selling SEO guide. Since the publication, Michael has presented at leading companies and provided SEO consulting through his search engine optimization consulting company, Upward SEO and continues to deliver online training, programs, and search engine optimization related services. Today Michael helps companies all over the world improve organic rankings and online reputation with his company Upward SEO. 800-975-7324.
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Product Details

  • Paperback: 158 pages
  • Publisher: CreateSpace Independent Publishing Platform; 3 edition (January 2, 2013)
  • Language: English
  • ISBN-10: 1481838067
  • ISBN-13: 978-1481838061
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (78 customer reviews)
  • Amazon Best Sellers Rank: #372,453 in Books (See Top 100 in Books)

More About the Author

Michael Fleischner is the author of SEO Made Simple and PPC Made Simple. He is an Internet marketing expert with more than 14 years of marketing experience who consults, coaches and shares his knowledge with large audiences on a variety of subjects. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also the founder of Upward SEO, and online reputation management and marketing company.

In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities.

Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had been promoted to Vice President of marketing and aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles at Peterson's including VP of Business Development, Customer Service and Marketing. In 2007, Michael was asked to manage an online consumer facing, multi-million dollar business. Through the utilization of advance online marketing, the business exceeded prior growth and had a significant improvement in operating margins.

While serving the role of business leader, Michael also pursued other interests in the area of online marketing, entrepreneurship, and coaching. In 2004, Michael launched his first web site MarketingScoop dot com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization.

In 2008 Michael launched his first publication under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine which is now in it's second edition and available on the Amazon Kindle. He has also authored a number of additional titles including Article Marketing Made Simple, PPC Made Simple, Blogging Made Simple, and his latest guide, Public Speaking Made Simple.

Michael has served businesses across more than 40 industries through marketing, internet marketing, and consulting. As a marketing expert, Michael can be found on the speaking circuit, giving Webinars, and in various media helping others achieve success. Visit his site MichaelFleischner.com to follow his social accounts, blog, and Marketing Forum.

Customer Reviews

It is very clear and easy to understand.
Rob
I am at the moment implementing the great plans for my own websites and I am sure I will get results!
bento
This book was helpful in boosting my rank in Google search results.
Atlanta

Most Helpful Customer Reviews

34 of 35 people found the following review helpful By Amazon John on July 17, 2013
Format: Paperback Verified Purchase
If you have no idea what you are doing and want to learn old techniques this book is great. It was a waste of my time and money however. After sitting down with the book for 10 minutes i read through the book and have found it to be simply regurgitated material. Somehow since it was 3rd edition i thought it might have some new insightful data, it did not however.

All this being said everything he said is true, but general SEO knowledge. If you are looking for something more this book is not for you, if you are clueless when it comes to SEO this book will be great for you..really. Hope this is helpful, wish i had read this review.
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22 of 29 people found the following review helpful By Shweatketu on January 20, 2013
Format: Kindle Edition
I bought this book 'coz it had pretty good reviews, but I did make a mistake. The SEO book provided by Google for "free" -- is smallest and clearest and has everything. I won't recommend this book, it's complete waste of money to that information which exists for free.
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Format: Paperback
ON BOY your are in for a treat with Michael H.F because this bloke knows what SEO better than Google maybe?

He gives you some super solid advice on how to do SEO effectively. I particularly link the Inbound linking technique because he not only explains why you have to have such approach/tactic but he shows you how to do it in the book.

But, there are some topic in the book that are outdated such as article spinning which is a NO, NO because you can get penalize byGoogle....other than that this book definitely.

The book is organised into 3 topics:

On page optimisation
Off page optimisation
Outbound Linking

When you buy this book, buy Bailyn (Outstsmarting Google)....together you will have a solid understanding of SEO which you can immediately deploy into your website or to your client's website etc.

I'm giving it 5 stars because the book content is worth a decade of hard work if you do it yourself...with this book it will eliminate your struggle by learning from his both mistakes and success.

Cheers, Leo
Australia
[...]
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1 of 1 people found the following review helpful By D. Jenkins on January 28, 2014
Format: Paperback Verified Purchase
I bought this book looking to improve my understanding of off-page techniques and I learned some useful things I will try out. The author admits his lack of web development experience and it shows in the on-page sections where some elements sound misunderstood and therefore mis-used. A word of caution - the ideas presented are heavily keyword oriented, and that orientation is falling out of favor. View these ideas in how you might use them with a more "theme" oriented approach and I think you've got something.
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1 of 1 people found the following review helpful By mw on September 4, 2013
Format: Paperback
The book was a really easy read. I do not read often and finished the book in 2 days. It was filled with great information. I am new to SEO and had been paying a company a lot of money to handle it for me. After reading this there is no doubt I can take this over and make it work better. There are a lot of steps to get the rankings I want, but now I feel I have the guidance to get there. Thanks
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1 of 1 people found the following review helpful By Monty on December 31, 2013
Format: Kindle Edition Verified Purchase
Can you learn to go into business offering SEO services just after reading this book? No, but you can learn specific steps for optimizing your website and that's what I was looking for!
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1 of 1 people found the following review helpful By Amazon Customer on September 15, 2013
Format: Kindle Edition Verified Purchase
solid book. it breaks down seo and shows you the things you need to know to optimize sites. i would reccomend to anyone looking to learn about seo.
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1 of 1 people found the following review helpful By Huang Xiong on September 4, 2013
Format: Paperback Verified Purchase
I love this book because it's very nice and pratical .But there is some problem.that is ,some free tools links can't be useful now.when I type the link into brower,it turned out to be 404 page or something else.I hope the author can show the correct the link in next edition.In a nutshell,it's very nice and pratical .thank you,Amazon.
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Most Recent Customer Reviews

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SEO Made Simple (Third Edition): Strategies for Dominating the World's Largest Search Engine
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