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SEO Search Engine Optimization Bible Paperback

ISBN-13: 978-0470452646 ISBN-10: 0470452641 Edition: 2nd

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Product Details

  • Paperback: 528 pages
  • Publisher: Wiley; 2 edition (April 6, 2009)
  • Language: English
  • ISBN-10: 0470452641
  • ISBN-13: 978-0470452646
  • Product Dimensions: 2.9 x 3.6 x 0.6 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #899,017 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Increase your Web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.

  • Find out how to give your Web site search appeal

  • Use behaviors to target the customers you really want

  • Optimize your site specifically for Google, MSN, or Yahoo!

  • Demystify the role of links and linking in search

  • Leverage communities as an SEO tool

  • Implement social media and mobile search optimization

  • Monetize your traffic as part of your SEO strategy

  • Analyze your SEO efforts and see what works

  • Learn what top SEO executives and experts are doing

About the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.

Customer Reviews

3.1 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By William Robinson on May 13, 2009
Format: Paperback Verified Purchase
I was looking for new insight ... unfortunately, this book is NOT the place to get it. This doesn't even go over all the basics .... it doesn't sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ....

Not really sure what this book was about ... but it sure wasn't a 'bible' for SEO.

If you're really looking for a good book on Search Engine Optimization, this isn't it. Keep looking.
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1 of 1 people found the following review helpful By Shefali Dua on March 25, 2012
Format: Paperback
The book covers concepts like SEO high level algorithm, Pay per click, robot, spiders, crawler, meta tags, etc. It gives the reader a ahead start on planning for SEO strategy to increase website traffic. However, this book is NOT for experienced implementers more so for readers entering into SEM/SEO. It does build a good base.

Key Points
1. Search engines look at Links, Anchors , Headers, Metadata tags , Image with Alt text (google images!), freshness of content, maturity of site to give rankings to web pages.
2. Use specific words to build website keyword density to attract high focused traffic for business;
3. Secondary Search Engines: They don't generate as much traffic as the primary search engines, but they are useful for regional and more narrowly focused searches. E.g.: Lycos, LookSmart, Miva, Ask.com, and Espotting.
4.Submit your web site to search engines manually, rather than waiting for them to pick up your site in the natural course of cataloging web sites
5. Keyword trackers: Checkout the following tools for selecting keywords to build website keyword density and rule out any forbidden/poison keywords- Overture Keyword Selector, Wordtracker, Trellian Keyword Discovery Tool , Google AdWords Keyword Tool
6. Use google analytics for free to keep a check on in bound links to your site to rule out any information manipulation. [...]
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3 of 4 people found the following review helpful By Mark Ruzomberka on April 6, 2009
Format: Paperback
I was very dissapointed with this book. Much of what is said here can be easily found on the internet. Normally content being on the internet is fine but I was looking for a book I could read straight through rather than a collection of disjointed chapters on multiple topics. This book just didn't flow together. I never figured out what story was trying to be told by this book. I would skip this one and try another SEO book if you are a beginner.

I found it odd that a SEO Book had a chapter on Pay Per Click. Danny Sullivan has stated SEM = SEO + PPC. If this is the case they should have re-titled this as an SEM book or cut a few of the chapters. I was even more surprised to find a chapter on Maximizing PPC Strategies, it just wasn't necessary. I guess SEO and PPC overlap a great deal, but why here in an SEO book, let alone one called the SEO Bible? Combine the above with the Chapter on How Search Engines work it seemed to me like extra stuff I already know or didn't come here to learn.

The content that was focused on SEO was valuable but the disorganization of the book made it a bit more difficult to find than I was expecting.
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By aeonART on September 17, 2012
Format: Paperback Verified Purchase
Worth every penny of the $1.99 paid and then some...great content and easier to read than all my ebooks.
SEO Search Engine Optimization Bible
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