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SEO Search Engine Optimization Bible [Paperback]

Jerri L. Ledford (Author)
2.9 out of 5 stars  See all reviews (27 customer reviews) |
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Book Description

Publication Date: April 6, 2009 | ISBN-10: 0470452641 | ISBN-13: 978-0470452646 | Edition: 2
Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

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Editorial Reviews

From the Back Cover

Increase your Web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.

  • Find out how to give your Web site search appeal

  • Use behaviors to target the customers you really want

  • Optimize your site specifically for Google, MSN, or Yahoo!

  • Demystify the role of links and linking in search

  • Leverage communities as an SEO tool

  • Implement social media and mobile search optimization

  • Monetize your traffic as part of your SEO strategy

  • Analyze your SEO efforts and see what works

  • Learn what top SEO executives and experts are doing

About the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.

Product Details

  • Paperback: 528 pages
  • Publisher: Wiley; 2 edition (April 6, 2009)
  • Language: English
  • ISBN-10: 0470452641
  • ISBN-13: 978-0470452646
  • Product Dimensions: 9.2 x 7.4 x 1.2 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 2.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #607,079 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Jerri L. Ledford Page
Jerri L. Ledford
Jerri Ledford has been a freelance business technology writer for nearly 20 years. During that time, over 1,000 of her articles, profiles, news stories and reports have appeared online and in print. Her publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, IT Manager's Journal.

Jerri also develops and teaches technology training courses for both consumer and business users. She's developed and taught courses on security, customer service, career skills, and technology for companies such as: Franklin Covey, IBT Financial, Writer's Village University, Beacon Hill Financial Services, Hewlett Packard, and CNET. She is the author of 18 non-fiction books, and her first fiction book, "Biloxi Sunrise" is scheduled to be released in eBook format in October 2011.

In her off-time Jerri divides her time between Mississippi, Alabama, and Tennessee where she enjoys the beach, hiking, reading, and traveling whenever possible. It's Jerri's goal to visit a new place every opportunity she gets.

Customer Reviews

Most Helpful Customer Reviews
35 of 38 people found the following review helpful
Just the same old... April 20, 2008
Format:Paperback
This book should be titled "SEM Overview with some SEO sprinkled in".

It contains misinformation, misconceptions, and myths (particularly on CMS and dynamic sites that use query strings). There about 40-50 pages in this book that are worth reading in regards to SEO, and misses out on a lot more. SEM gets a lot of pages (how to run a PPC campaign) and the rest is fluff.

What's missing? To start: no recommendations on real SEO implementation, just that you should do things. Sure, you should write a good Title tag and Meta Description, but how long should they be? What density of keywords? Should you try to get more than one keyword in a Title tag?

Inbound links section is woefully short, 10 pages of real content, 2 pages covering directories, and the directories to submit to is a list five entries long. There are many more that count than these five.

Following the steps in this book can certainly get a site headed in the right direction, but if your market is already competitive in terms of SEO, this is just the tip of the iceberg, and it doesn't really give a structure for understanding how much work is involved (there is a lot of it) or how long it will really take.

All in all, you can get all this and much much more from just a few web sites. If you feel you need to read it on paper, then print the sites out.
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34 of 38 people found the following review helpful
Format:Paperback
The first thing you should read in this book is the author's bio on the back cover. You'll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.

Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, "Such a tag for the search engine optimization page might look like this:" She then shows us an example...and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you'll be given is an example of what a meta tag looks like. And that's why this book can be described in one word -- shallow.

If you need a bigger clue, this "expert" in SEO has not created any website or blog for her book. Try Googling "SEO Bible" and see what you get. It won't be her book. Sure, there's a page ranking compliments of Amazon.com. But that wasn't her doing. She hasn't even created anything TO optimize. This person probably knows a lot about research and writing -- but knows very little about SEO. Don't be sucked in by the title. This book is not worth it.
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8 of 9 people found the following review helpful
Shoots high, falls low April 27, 2008
Format:Paperback
I read so many good reviews about this book before I purchased it, as it was praised to be one of the best books out there on the subject of SEO. But I found it to be extremely disappointing. While reading the book I kept on thinking to myself that what the author had very little to say but managed to spread it out on 300 pages, by repeating the same mantras over and over. You could summarize the entire book in 20 well written pages. If this is the SEO bible, I would have preferred the 10 commandments. Did not learn all that much from this book.
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Most Recent Customer Reviews
SEO high level
The book covers concepts like SEO high level algorithm, Pay per click, robot, spiders, crawler, meta tags, etc. Read more
Published 1 month ago by Shefali Dua
Well written, but often repetitive
I browsed through a half dozen books on the subject before choosing this one. It's the most well written and thorough I could find, and up to date, which is so important when... Read more
Published 19 months ago by Elizabeth Norris
Take the good with the bad
With so many contradicting information about SEO it is difficult to know what is opinion, what is proven and what will get your site banned. This book is a mix of the first two. Read more
Published on May 17, 2010 by E. A. Nevelos
Very good!
This is a well explained review, both with an "executive overview" for those who just need to know a little, and with in depth ideas and instructions for those who need to actually... Read more
Published on March 26, 2010 by CA
Tired of reading the same thing over and over
This book sucks. Its hard to believe this lady is a writer. The form is great, but lacking substance, as I'm sick of reading the same material over and over. Get to the point!!! Read more
Published on January 5, 2010 by D. Thompson
nothing new here
I had high hopes for this book since it is newly published in 2009, but it's just the same old stuff. Read more
Published on October 22, 2009 by Chad R. Kimrey
Beginners Beware
I'm generally forgiving about the technical oversights, but this book contains a substantial amount of misinformation which is not only mentioned but expounded upon with... Read more
Published on August 20, 2009 by Matt Whipple
Misinformation and No Help
This book does not give a lot of specific advice and much of the advice it does give is wrong. Just looking at the author page will tell you why this was written by a professional... Read more
Published on July 8, 2009 by Mindflame
SEO Bible? Please ... Biggest Waste of Money
I was looking for new insight ... unfortunately, this book is NOT the place to get it. This doesn't even go over all the basics .... Read more
Published on May 13, 2009 by William Robinson
Disorganized with unnecessary chapters
I was very dissapointed with this book. Much of what is said here can be easily found on the internet. Read more
Published on April 6, 2009 by Mark Ruzomberka
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
search marketing, broad head, automated optimization, bad site, organic keywords, secondary search engines, search crawlers, springtime vacations, examines your site, search engine spam, mobile web site, monetization strategy, monetization strategies, many web site owners, search engine crawlers, behavioral targeting, contextual targeting, placement targeting, virtual includes, keyword advertisements, keyword success, meta description tag, targeted search engines, search engine designers, click fraud
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Long Tail, Google Analytics, Optimizing Search Strategies, Internet Explorer, Short Staff Closed, The Content Piece of the Puzzle, Using Communities, Tagging Your Web Site, Google Toolbar, Broad Active, Maximizing Pay-per-Click Strategies, Adding Your Site, Monetizing Traffic, Analyzing Success, Search Engine Basics, Mona Lisa, Open Directory Project, Google Directory, Adding Social-Media Optimization, Increasing Keyword Success, Robot Exclusion Standard, Google Chrome, Keeping Your Wallet, World Wide Web Consortium, Google's Keyword Tool
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