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SEO The Basics: Learn the Basics of Search Engine Optimization (Internet Marketing Series) [Kindle Edition]

Casey Watkins
1.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: $2.99
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Book Description

In SEO The Basics, Casey Watkins goes to great lengths to educate website owners on the importance of collaborating with Google, the most popular search engine, and its proficiency in delivering content to users. Google touts and returns over one billion searches each month, requiring small and large business to work in concert with their algorithms in order to be part of the returned results.

Leaving no detail left to chance, this informative eBook provides an exemplary approach to describing exactly how Google works, and what their updates mean to those who are trying to keep up with the search engine giant, and their technological advances. Upon reviewing this guide, users are armed with accurate and up to date information on how Google ranks websites, allowing individual website operators to fine tune their applications and processes based on the information provided in SEO The Basics.

Search Engine Optimization, or SEO, delivers website content to those who are searching for your product, service or informative culture, and the important components involved therein are described impeccably through the eBook’s easy to read and understand content.

Buzz words that are casually tossed around in information technology circles are sometimes lost on the layman, especially when adapting them to their site’s structure to ensure relevancy within the search engines. SEO directives, including the ever-important Keywords and their accompanying content richness are explained in detail within this guide, allowing site owners to understand exactly how to get more traffic to their site with keyword enrichment.

Likewise, SEO The Basics, processes and breaks down the ultimately confusing world of link building, and its effectiveness, based on proven techniques that will place your site among the chosen few, instead of delivering its link as spam. In addition, the guide explains anchor text guidelines that will allow your site to standout against your competitors each time a search is initiated by a prospective or existing client.

Just as the laws of the internet and their searching protocols evolve, SEO The Basics does too. This professional guide to optimizing your website to receive the best ranking available in your market does not stop with keywords and content suggestions. Social media, video content and the importance of website loading speeds and sitemaps are all covered in this important resource, allowing you to uncover the once mystical program requirements that large online marketing firms held so closely to the vest.

Before you assess your current website for potential upgrades, read this important guide to ascertain the exacting behavior Google requires from websites in order for them to make the first page of their search engine results. This up to date guide will provide each reader with the ability to understand the basics terms of search engine optimization, while enriching their ability to compete among the sites that are relevant to theirs. Without confusion or conspiracy, SEO The Basics delivers a perfectly easy to understand approach to conquering the mammoth search engine that Google operates daily, while providing tips on actually getting ahead in the very competitive world of online marketing.

Product Details

  • File Size: 501 KB
  • Print Length: 22 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: TokaySEO (July 15, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00DZ34QZO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,459,161 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1.0 out of 5 stars too brief for the cost August 29, 2013
Format:Kindle Edition|Verified Purchase
not bad for what it is, but even for 3 bucks it was incredibly brief-couldn't have been more than 10 typewritten pages.
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More About the Author

The Power of the Book is worth more than the Book! Over the last several years there has been an explosion in the publishing of ebooks, especially with the invention of the Amazon Kindle Readers. Website owners, bloggers, and others are constantly looking for new ways to share their content, brand themselves, gain authority, drive more traffic to their websites, and acquire new streams of residual income. The area of Kindle Marketing addresses these wishes! Learn from Casey the tools, tips, and tricks to make you a pro when it comes to creating your own ebooks and publishing them with Amazon.

Casey Watkins has always had a passion for computers. Once he built his first website and tried to get it to rank on Google he was hooked. He soon found a job working on different websites plus over 1,000 sub domains. This was a real eye opener for Casey and in 2008 he started working full-time in the Search Engine Marketing Industry.

Casey is responsible for SEO research and implementation along with the streamlining of SEO work-flow processes. Along with SEO work Casey is also involved in the areas of Client and Team Management, server and hosting administration, and customer report generation.

In August of 2012 he applied his love for technology and reading and published his first book on Ball Pythons. He quickly realized the power of using the Kindle Marketing platform to advance his brand and gain a stream of residual income. Casey has spent the last year creating his own publishing process that he believes will work for anyone.

Casey currently has over 13 books published for Kindle and 3 books in paperback form. Since August of 2012 Casey has moved over 15,500 books along with publishing books for two other authors. In March of this year Casey was invited to an Expo in Minneapolis, MN for a book signing for his book entitled "Bug Out Bags". Casey is also a frequent speaker and attendee at various DFW technology events.

Find out more about Casey Watkins on


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