SEO Warrior 1st Edition

11 customer reviews
ISBN-13: 978-0596157074
ISBN-10: 059615707X
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Paperback, November 20, 2009
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Editorial Reviews

Book Description

Essential Techniques for Increasing Web Visibility

About the Author

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at


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Product Details

  • Paperback: 496 pages
  • Publisher: O'Reilly Media; 1 edition (November 23, 2009)
  • Language: English
  • ISBN-10: 059615707X
  • ISBN-13: 978-0596157074
  • Product Dimensions: 7 x 1.2 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,023,204 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Randall Degges on January 15, 2010
Format: Paperback Verified Purchase
I just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.

The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.

The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:

- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.
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4 of 4 people found the following review helpful By Alexander Kine on January 19, 2011
Format: Paperback
John Jerkovic's SEO Warrior is immensely valuable, albeit burdened with too much do-it-yourself PHP code. Free toolbars from SEObook, SEOmoz and Chris Pederick implement many of the same features described in the PHP examples. Regardless, his explanation of external ranking factors opens most websites to new levels of optimization and success.

Strong chapters:
* The big picture,
* Internal ranking factors,
* External ranking factors,
* Search engine traps,
* Keyword research (excellent worksheets),
* Competitor research and analysis,
* Content considerations,
* Search engine spam.

Weak chapters:
* Google Webmaster Tools and Google Analytics,
* Social networking phenomenon,
* Search engine marketing.

4 stars: Overall
5 stars: Benefits and outcomes can be immediate
5 stars: New information, especially external ranking factors
1 star: Too much do-it-yourself PHP code
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2 of 2 people found the following review helpful By Jonny Frank on April 13, 2010
Format: Paperback Verified Purchase
Excellent overview of SEO. The author touches on all areas related to SEO, not always in great detail which is understandable as some topics could warrant their own book but he covers enough of each to give you a thorough understanding. Please be advised that all the code script examples are opensource based, php primarily. If you are a ASP.NET, C# app builder they won't help you that much but the general idea is communicated through the examples which you can figure out in your language of choice. A must book for your SEO collection.
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7 of 10 people found the following review helpful By D. Greenbaum VINE VOICE on December 25, 2009
Format: Paperback
This book by O'Reilly has an accurate title because there is a war on the web...the battle to get placement in search engines.

This very up to date book is your arsenal for either advancing your position or maintaining your ground on the web. O'Reilly books tend to be highly technical and SEO is no exception. About a quarter to a third of the book is simply not accessible to people who don't know how to set up servers or write advanced scripts. I know basic HTML and hand code my websites, but I found discussions of such topics as advanced XML a bit over my head. That's OK, because the rest of the book was great for novices

"SEO Warrior" is a complete guide to getting your page noticed by search engines. It's not just about Google rankings and keywords, thought that's clearly a focus. This book takes a 360 degree approach to Search Engine Optimization. It considers not just the code on your website, but such things as your ISP and host, external rankings by others, social media marketing and link building. I've read other books on SEO and this is the most comprehensive guide I've seen to help a business owner create a complete marketing campaign on the web. More technical readers will be able to copy and paste much of the code and examples directly into their website. Web design novices like me will be able to find tools online to help implement the key portions of the strategies found in the book.

As an example, I never really understood Google Webmaster tools or Google Analytics. I worked with both after reading the book and increased my SEO campaign dramatically. I had the confidence to create such things as a site map and learned how to properly configure my meta information to get the maximum exposure for my website.
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