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SEO Warrior Paperback – November 20, 2009

ISBN-13: 978-0596157074 ISBN-10: 059615707X Edition: 1st

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Product Details

  • Paperback: 496 pages
  • Publisher: O'Reilly Media; 1 edition (November 20, 2009)
  • Language: English
  • ISBN-10: 059615707X
  • ISBN-13: 978-0596157074
  • Product Dimensions: 1.2 x 6.9 x 9.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,025,114 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

Essential Techniques for Increasing Web Visibility

About the Author

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/.

Customer Reviews

4.6 out of 5 stars
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See all 11 customer reviews
Very well written and easy to read and understand - even if you're not a techie.
Elizabeth Musgrove
I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO.
Randall Degges
The author of SEO Warrior, John Jerkovic, did an excellent job in writing this SEO book.
Cecil T. Champenois Jr.

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Randall Degges on January 15, 2010
Format: Paperback Verified Purchase
I just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.

The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.

The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:

- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.
Read more ›
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4 of 4 people found the following review helpful By Alexander Kine on January 19, 2011
Format: Paperback
John Jerkovic's SEO Warrior is immensely valuable, albeit burdened with too much do-it-yourself PHP code. Free toolbars from SEObook, SEOmoz and Chris Pederick implement many of the same features described in the PHP examples. Regardless, his explanation of external ranking factors opens most websites to new levels of optimization and success.

Strong chapters:
* The big picture,
* Internal ranking factors,
* External ranking factors,
* Search engine traps,
* Keyword research (excellent worksheets),
* Competitor research and analysis,
* Content considerations,
* Search engine spam.

Weak chapters:
* Google Webmaster Tools and Google Analytics,
* Social networking phenomenon,
* Search engine marketing.

Score:
4 stars: Overall
5 stars: Benefits and outcomes can be immediate
5 stars: New information, especially external ranking factors
1 star: Too much do-it-yourself PHP code
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2 of 2 people found the following review helpful By Jonny Frank on April 13, 2010
Format: Paperback Verified Purchase
Excellent overview of SEO. The author touches on all areas related to SEO, not always in great detail which is understandable as some topics could warrant their own book but he covers enough of each to give you a thorough understanding. Please be advised that all the code script examples are opensource based, php primarily. If you are a ASP.NET, C# app builder they won't help you that much but the general idea is communicated through the examples which you can figure out in your language of choice. A must book for your SEO collection.
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1 of 1 people found the following review helpful By Elizabeth Musgrove on June 16, 2011
Format: Kindle Edition Verified Purchase
As a new entrepreneur in e-commerce, I found this book an excellent and thorough guide to SEO. The book has some very technical information and coding tips combined with some helpful information about marketing. Even though I am not a coder, it was important for me to get a basic understanding of the technical "musts" for my site. This book gave me that understanding and pointed me in the direction of other information to pursue. Very well written and easy to read and understand - even if you're not a techie.
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1 of 1 people found the following review helpful By Midwest Book Review on February 11, 2010
Format: Paperback
John I. Jerkovic's SEO WARRIOR is for any library strong in web design, teaching about web search engine marketing practices such as Google AdWords, and how to use social networking to increase visibility. From creating sites with SEO to using keyword research to find terms to reach an audience, this is a top pick.
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5 of 7 people found the following review helpful By Nathan J. Sweet on June 4, 2010
Format: Paperback Verified Purchase
If you are a web developer don't buy this book. The Art of SEO is what you want as a developer and designer. The book is almost worth it for the perl scripts that he offers for free, but they're available on his website, and aren't something you couldn't have picked up on your own. If you're a webmaster or business guru, then this book will take you as far as you can go without having to have specialized knowledge about the internet. It's a very good, general overview of SEO, but it falls short on practical tactics and the the technical aspects of how robots read websites, how new factors are constantly emerging, and how developers should be on the lead edge of defining optimization. It's section on mod_rewrite is very weak indeed.
If you're a web developer and/or designer and this book is new information to you, then you need to get clued up ASAP. This book is a lot of common sense spelled out in detail. It's a great introduction to SEO, but if you're a seasoned web developer there is little in the way of new information. Take my review with a grain of salt. I'm someone who believes books should offer something the internet could never give you. If that's not how you think, then this book may be worth it for you, as it is a good introduction to every aspect of SEO. If you choose to see this book as a central location that collates common sense in one place, then it's more of a 4 or 5 star book.
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