SHIFT: How Top Real Estate Agents Tackle Tough Times [Hardcover]

Gary Keller (Author)

Book Description

Publication Date: February 1, 2010

NEW YORK TIMES BESTSELLER

WALL STREET JOURNAL BUSINESS BESTSELLER

USA TODAY MONEY BESTSELLER

"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America

"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.

"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

• Master the Market of the Moment: Short Sales, Foreclosures, and REOs
• Create Urgency: Overcoming Buyer Reluctance
• Re-Margin Your Business: Expense Management
• Find the Motivated: Lead Generation
• Expand the Options: Creative Financing

Editorial Reviews

About the Author

About the Authors
Gary Keller is Chairman of the Board of Keller Williams Realty International one of the largest and fastest growing real estate companies in North America. Along with co-authors Dave Jenks and Jay Papasan, he has authored numerous best-selling real estate books including The Millionaire Real Estate Agent and The Millionaire Real Estate Investor.

Product Details

• Hardcover: 336 pages
• Publisher: McGraw-Hill; 1 edition (February 1, 2010)
• Language: English
• ISBN-10: 0071739386
• ISBN-13: 978-0071739382
• Product Dimensions: 9.3 x 7.3 x 1.2 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (59 customer reviews)
• Amazon Best Sellers Rank: #544,010 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Outstanding guidebook for real estate agents/Realtors!, March 23, 2010

By 

Kent R. Dills (Dallas, TX) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Shift: How Top Real Estate Agents Tackle Tough Times (Millionaire Real Estate) (Paperback)

Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!

Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.

Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!!

6 of 6 people found the following review helpful:

5.0 out of 5 stars Mindset is key, May 11, 2009

By 

Barry Arthur "Barry" (San Diego, CA) - See all my reviews
(REAL NAME)   

This review is from: Shift: How Top Real Estate Agents Tackle Tough Times (Millionaire Real Estate) (Paperback)

In the beginning of the book, Keller outlines his history in real estate and the challenges he had going through recessions. He brings that point to the current marketplace and how we all have to "shift" our thinking in order to cope with current conditions.

Like his Millionaire book, the ideas in the book are not rocket science, but the foundation is great and I believe the way he lays out the book is better than anything else on the market.

One of the keys that too many agents and brokers miss is mindset. You have to be looking at every situation the correct way. There are opportunities in every market, even this one.

Great read!

19 of 24 people found the following review helpful:

3.0 out of 5 stars Good but not great, November 30, 2008

By 

John Coley (Lake Martin, AL) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Shift: How Top Real Estate Agents Tackle Tough Times (Millionaire Real Estate) (Paperback)

I am glad I bought this book. I bought and enjoyed the Millionaire RE Agent and RE Investor.

That being said, I don't think it is a great book and that's why I gave it 3 stars. I think the author is a little too dependent on scripts and formulas to work your way out of a slump. If he would update it a tad to account for the fact that most consumers are extremely averse to script heavy agents, it would have been better.

But I do like the fact that he is inspiring, and stresses the can-do attitude that hey, no one's coming to help, you have got to do it yourself. I appreciate that inspiration. I wish he would have written more on that.

On the other hand, if you are a less tech heavy agent, you will like his very detailed and practical methods. It is not my cup of tea (yet, maybe the shift will change my mind!).