Singer is now part of SVP, who make Viking, Pfaff and Singer in a factory in Shanghai (the Latin American ones are made in Brazil.) They are now very well manufactured in my experience, and competitive.
This machine is an electronic machine, meaning you select the stitches via a button rather than turning a knob, and there are a lot of features for the price, although you CAN get the same features or even more for a similar price from Brother, who dominates this end of the market. And it has been styled to reflect the iconic black and gold machine we sewed on in the last century, a machine found in most homes in America.
This Anniversary Limited model gives you 30 stitches, including two automatic buttonholes, and an extended bed, to hold fabric that is larger, say, quilted items or home decor projects. There are a lot of accessory feet. Here's what you get:
Feet:
Zipper Foot
Buttonhole Foot with Underplate (makes the automated one step buttonholes)
Blind Hem Foot
Satin Stitch Foot
Pack of Needles
Bobbins
Thread Spool Caps
Auxiliary Spool Pin
Spool Pin Felt
Needle Plate Screwdriver
Seam Ripper/Lint Brush
Soft-Sided Dust Cover
Stitches
Several stretch stitches (for knits)
12 Decorative (embroidery) stitches including feather, ladder and star or daisy, which are important for quilting or heirloom style sewing
Regular stitches (blind hem, straight, zigzags, etc)
The one step buttonholes (straight bar end, no rounded style)
Drop down feeddog (lets you do free stitching without the feed dog, and without having to put a cover over the feed dog.)
LED display shows the number of the stitch selected and the stitch length, width.
The SwiftSmart threading and Drop & Sew bobbin systems (easier to thread, easy to drop in bobbin.)
What you DON'T get:
Automated start-stop (needle stays up or down as you choose, pretty much a desireable feature for quilting.)
Rounded end buttonholes or knit style buttonholes
Special feet such as cording, piping, invisible zipper, hemmer (these you have to buy extra and count on eight to twenty per foot!)
Machines that compete in this price range:
Janome DC1050 fifty stitches and automatic up-down (so better for quilting, and Janome is known for a jam-proof bobbin --they hold a patent.) Also the dealers are widely available.
Brother CS6000i Sew Advance Quite a bit less, sixty stitches, extended table (like the extra long table on this model, but removable) widely available service locations, not as good a bobbin (in my opinion) but still a big bang for the buck. Neither of these alternatives has the cute styling of the Anniversary Limited model and look utilitarian. If you have a home filled with vintage decor, you may want the looks of the Singer for esthetic reasons, but despite this being a robust, well-designed and feature-filled machine, you can get more features or spend less and get more features if you look at alternatives. Summary: very good offering, cost is good for what you get, but this is a competitive arena in sewing and there are other choices.