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SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers Hardcover – May 27, 2010

149 customer reviews

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Editorial Reviews


"In this crazy busy world of ours, Jill Konrath's strategies are just what sellers need to be successful with today's frazzled decision makers."
-Michael Port, bestselling author of Book Yourself Solid, The Contrarian Effect, and Think Big Manifesto

"How do you feel when a salesperson says: 'I want to tell you about my product'? Jill Konrath knows, better than anyone else, that busy people hate to be sold to and they don't buy products. Jill also knows what does work -that people are eager to invest in things that make their life better. Her ideas rock."
-David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

"SNAP Selling presents an entirely new way to think about sales and selling-your customers, quotas, and partners will thank you for reading this book."
-John Jantsch, author of The Referral Engine

"Attention sellers: Jill Konrath has got your back if you want to increase your sales with busy decision makers. She's a straight-talking sales powerhouse who's committed to your success."
-Keith Ferrazzi, CEO of Ferrazzi Greenlight, author of Who's Got Your Back and Never Eat Alone

"Even in a slumped economic climate, Jill's teachings have helped our company significantly increase sales revenue. This is a relevant, motivating, and inspirational guide for sales professionals who want to get noticed by today's decision makers."
-Jackie Wold, National Sales Director, The Work Connection

"SNAP Selling is a must read book! Jill Konrath changes the game of selling by helping sellers focus on "SNAP Factors" to understand of how their prospects actually make decisions so they can improve their sales approach step- by-step and win more sales."
-Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale

"Konrath has it right. It's all about relevance, urgency, simplicity and credibility with today's buyers. The SNAP Selling strategies make it easy to help buyers make decisions in a seller's favor. As always, her thinking is fresh and her ideas important."

-Sharon Drew Morgen, bestselling author, Selling with Integrity and Dirty Little Secrets

"Executives lives are chaotic and frazzled. But they're the buyers, and if you want to get their attention, keep their attention, and persuade them to buy from you, you must read Jill Konrath's SNAP Selling. If you only have room for one sales book on your shelf, this is it."
-Mike Schultz, president, Wellesley Hills Group and author, Professional Services Marketing

"Buyers are fried, frazzled and frenetic. Jill Konrath took that "obvious" insight and rewrote the book on selling. Turns out it has massive ramifications for consultative selling, how you communicate and your entire sales process. SNAP Selling is more than a good acronym-it's a sales book for our times."
-Charles H. Green, CEO, Trusted Advisor Associates and author of Trust-based Selling

"Wake up! In today's economy, your sales team is your primary competitive advantage-not your products or services. SNAP Selling clearly articulates the knowledge and skills they need to dominate the market."
-Mary Delaney, CEO, Personified

"This book artfully reveals the key insights every salesperson or sales exec better know if they want to be a top producer today."
-Chet Holmes, author of The Ultimate Sales Machine

"SNAP Selling is a Sales 2.0 survival guide for this decade. In it, Jill blends her years of selling experience, sharp wit and Midwestern sensibility, to create a valuable resource for the modern sales professional."
-Rand Schulman, chief marketing officer, InsideView

"Jill Konrath has written the definitive book on how to sell in an internet- driven, time- pressured, information-overloaded world. Her truly innovative SNAP Selling strategies leave other sales models in the dust and are guaranteed to have your sales smokin' faster than you can say 'ready, aim, fire!'"
-Anne Miller, author of Metaphorically Selling

"Jill Konrath has done it again! SNAP Selling offers a clear strategy for how to reach, engage, and sell to today's hyper-connected, on-the-move business leaders. Kudos for showing us the roadmap."
-Razi Imam, founder, Landslide Technologies and 113 Industries

"Having a unique perspective on the sales performance and sales training business, I see Jill Konrath at the top of the heap when it comes to practical ideas, loyal followers, understanding of the critical selling issues today, and most important, relevance. I not only recommend her books, I recommend her."
-Dave Stein, CEO and founder, ES Research Group, Inc.

"Jill Konrath has an incredible gift that she shares in this book. By leveraging her vast sales wisdom, she delivers precise, relevant, and timely solutions that solve the most pressing challenges amongst today's sales force. Jill lasers in with pinpoint accuracy on the unique needs of today's sales professional, providing them with selling strategies that shift personal productivity into hyper-drive, accelerate customer interest and win more sales."
-Keith Rosen, executive sales coach and author of the award-winning, Coaching Salespeople into Sales Champions

"As a corporate leader, time is my most precious commodity. If I'm working with a seller who has been smart enough to take the SNAP approach, I'm certain he or she will be better able to understand my priorities, communicate effectively, and respect my busy schedule. Read SNAP Selling and learn what it takes to become a priceless asset to your customers."
-Suzanne Sheppard, CEO, Executive Conversation, Inc.

"SNAP Selling is a mission-critical tool for building lasting, profitable relationships. Jill goes far beyond defining a sales process by rolling up her sleeves to share specifics about what you absolutely must do to become indispensable to your customer."
-Rick Pulito, vice president of sales, BI Worldwide

"Selling has changed radically and Jill Konrath's captured the essence of how to be successful in this new too-busy world. She's a master storyteller and gifted seller. This book is filled with examples that'll make you stop your old-style selling and shift your approach to one of SNAP selling."
-Kendra Lee, president, KLA Group and author of More Hot Prospects

"Sales organizations of tomorrow will need to be fundamentally different from today. SNAP Selling will not only radically change your thinking, it's one of those rare books that gives you actionable strategies, steps, and examples that differentiate your approach and ultimately the value of your offering. For the next generation sales force, this is a must read!"
-Geoffrey Eitland, vice president sales, Staples, Inc.

"At a time when executives face increased pressure to get more done in less time, Jill Konrath shows salespeople how to capture and keep the attention of these key decision makers. SNAP Selling is a real world book from a real world expert."
-Jim Fowler, CEO, Jigsaw

"For all the marketing and salespeople who haven't figured out how to adjust to buyers taking control, Jill Konrath clears that up in SNAP Selling. She doesn't just give you a high-level view, but rolls up her sleeves and provides practical approaches to put her on-target strategies into action."
-Ardath Albee, author of eMarketing Strategies for the Complex Sale

"Jill Konrath gets what buyers deal with on a day-to-day basis and what keeps them from buying. In SNAP Selling, she shows salespeople how to cut through all the clutter and speed up the sales cycle. It's a must read for new and veteran sellers."
-Ramon A. Avila, director, H.H. Gregg Center for Professional Selling, Ball State University

"SNAP Selling is a game changer. Jill Konrath blasts traditional sales techniques at the same time she offers fresh insights and rock-solid advice that actually works in today's Sales 2.0 environment. It's provocative and practical."
-Jeanne Chapman, SVP and general manager, Corporate Marketing Solutions, Entertainment Publications

"The art of selling has undergone more changes in the past few years than in any other time in history. SNAP Selling shows you how to capitalize on each one of them. Every new and experienced sales professional will find great value in this book. I strongly recommend it."
-Joseph Sugarman, chairman, BluBlocker Corporation

"SNAP is Straight forward, No-nonsense, Attuned and Practical. Jill accurately reflects the realities of many buyers and offers helpful means of cutting through the noise and making the buyer/seller relationship work better for both parties."
-Mahan Khalsa, author of Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

"In SNAP Selling, Jill Konrath shows you a clear process to be highly relevant to your prospects and stand out from competitors. You'll discover numerous strategies to work smarter, engage customers and gain more business."
-Lynn Schleeter, director, Center for Sales Innovation, St. Catherine University

"With the wealth of information available via the Internet, why does a prospect need a salesperson? Jill Konrath effectively deals with that question in SNAP Selling. While intuitively we may know that as the buy cycle changes, so too must the sell cycle, Jill lays out how to do that. Her blending of new insights, along with real world examples, make SNAP Selling a must read for all sales professionals."
-Jim Dickie, managing partner, CSO Insights

"Jill addresses the realities of selling today and the sea change that has taken place. Not only does SNAP Selling clearly articulate what buyers expect from sellers, it also lays out a step-by-step plan on how to be relevant, add value, and move the sales process forward. Other sales books you read and put on the shelf, but this one you'll keep on your desk as a touchstone for effective selling."
-Trish Bertuzzi, president, The Bridge Group, Inc.

About the Author

Jill Konrath is a sales strategist and speaker whose clients include IBM , GE, and Hilton. Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at She lives in St. Paul, Minnesota. --This text refers to the Paperback edition.

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Product Details

  • Hardcover: 320 pages
  • Publisher: Portfolio Hardcover; 5.8.2010 edition (May 27, 2010)
  • Language: English
  • ISBN-10: 1591843308
  • ISBN-13: 978-1591843306
  • Product Dimensions: 6.3 x 1.2 x 9.3 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (149 customer reviews)
  • Amazon Best Sellers Rank: #383,408 in Books (See Top 100 in Books)

More About the Author

Jill Konrath is a globally recognized sales acceleration strategist, author and speaker. Her fresh strategies, provocative insights & practical advice help sellers close more deals faster in today's ever-changing sales world.

Her three bestselling, award-winning books are:

AGILE Selling helps you quickly get up to speed whenever you need to learn new info or skills. It's filled with rapid learning strategies and productivity tips to help you work smarter, not harder.

SNAP SELLING helps you capture and keep the attention of today's crazy-busy decision makers. It soared to #1 Amazon sales book within hours of its release.

Selling to Big Companies has been an Amazon Top 100 sales book since 2006. Fortune selected it as one of eight "must read" sales books, along with How to Win Friends & Influence People and Getting to Yes.

Jill also publishes an industry-leading newsletter with over 125,000 subscribers and widely-read blog. As a thought leader, Jill is frequently quoted by top business media such as: ABC News, Success, New York Times, Inc., WSJ, Entrepreneur, Business Journal, Selling Power and Sales & Marketing Management.

Customer Reviews

Most Helpful Customer Reviews

55 of 62 people found the following review helpful By Christian Maurer on May 27, 2010
Format: Hardcover
I have never made it a secret that I think there are too many books on selling which are of little help to sellers. Those written form the point of view: "This is what made me successful and I see no reason, why this should not work for you too" I find the least useful.

SNAP Selling by Jill Konrath, is definitely not of this category. It is a book on sales that is urgently needed. It provides sellers with a set of strategies and tactics enabling them to speed up sales and win more business based on a solid framework. Contrary to many other sales books I have read, SNAP Selling spells out clearly for what type of prospects/customers these strategies and rules should be applied.

In the words of the author, today's customers are frazzled. Time is their most precious commodity. They consider buying as a disruptive act eating into their most precious resource. Even if the status quo is far from optimal; they prefer to stay with it as long as they ever can. They dread the effort and time in it will take to align their organization in agreeing to do something different. They are also fearful about making risky decision that could negatively impact their career.

We should not be mistaken in the hope that these characteristics of customers are of a temporary nature caused by the crisis for which we see signs, that the worst might now be over. The current status is the new normal and the pressure to do more with less will continue.

From the above definition of the customer, we can conclude that the book is about how to sell solutions and services considered a major purchase by the customer in the B2B context.
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18 of 18 people found the following review helpful By D. Kanigan VINE VOICE on July 24, 2010
Format: Hardcover Verified Purchase
The timing of this book couldn't be better. Yes, our customers are "crazy-busy" and are "frazzled" and are "not waiting for our calls" and are "deluged with information and choices." Yes, it does take a different selling approach today then what was effective in a less frenetic environment. Kornath explains in considerable detail how today's customer thinks and acts and she outlines the selling process to capture this customer. Her process is based on SNAP, an acronym for "SIMPLE" (eliminate complexity and effort for your client in their decision making process), "iNvaluable" (the value you personally bring to the relationship in world which lacks differentiation and value), "ALIGNED" (staying relevant to your customer at all times - they don't have time for anything else) and "PRIORITY (in an ever-changing business environment, you can't afford to have your prospect deem your services non-urgent). She also details a 3 step Decision-making process for each client from 1st Decision (Allow Access) to 2nd Decision (Initiate Change) to 3rd Decision (Select Resources). My assessment of the book is summarized as follows:

1) The book is well written in a conversational voice. It is well organized, succinct and supported with solid examples.

2) Very much appreciated that strategies didn't include buyer manipulation, tricks, gimmicks, jams or pitches. She demonstrates how to differentiate yourself and your product in a crowded market.

3) Book places you squarely in the mind of the buyer and the buyer's perspective. Kornath outlines a step by step process to improve your closing ratio and shorten selling cycle time.

4) I didn't find this book to be a page turner.
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30 of 34 people found the following review helpful By Skip Freeman on July 21, 2011
Format: Hardcover Verified Purchase
Contrary to what most people think, companies ARE still hiring today! As an executive search firm, we are working on 37 open positions as this review is being posted.

Which is why, if you are a job hunter, you need Jill Konrath's "Snap Selling" in your arsenal of resources.

Selling in 2011 is tougher than ever and to be successful, sales professionals must know (or learn!) "how to sell to today's crazy, busy, frazzled customers." So how does this relate to the job hunt? As a job seeker, one is, in every sense of the word, a salesperson. Yes, even if you are an engineer, a chemist, an accountant or an IT professional, if you are interested in pursuing a new career opportunity, you must become a sales professional. Thus, wherever you read "sales professional" in the next few paragraphs, substitute the phrase "job seeker."

Today the ONLY sales professionals (and job hunters) who break through the clutter and get the attention of a decision-maker are the ones who are completely focused on the customer's business and the positive impact that they can have on it. Failure to take this approach, Konrath illustrates, almost always results in the sales person (job hunter) being "zapped from their in-box, tossed into the trash can or deleted from their voice mail."

How, then, do you get the attention of a busy, frazzled, harried decision-maker? You must construct and implement what Konrath refers to as a SNAP message:

* Simple
* iNvaluable
* Aligned
* a Priority

In regard to job hunting, what is significant to note here is that this approach could NEVER be effectively implemented in a response to an online or "advertised" job posting! On the other hand, it is TAILOR-MADE to use for tapping into the "hidden job market"!
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