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SUCCESS WITH ONLINE RETAILING: FOR SMALL BUSINESSES Paperback – June 24, 2003

6 customer reviews

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Editorial Reviews

From the Publisher

E-commerce is bouncing back! Get ready to catch the next wave! You can build a profitable small business online by adopting cost-effective e-business strategies. This is the book that shows you:

- How to develop appropriate strategies to cope with changes in the marketplace.
- How to create a "position" for your business in the minds of your target consumers.
- How to differentiate your product with benefits, pricing and value-added services.
- How to find the right e-commerce solution to put your business online cost-effectively.
- How to use a proprietary risk management process to screen out online fraud effectively.
- How to fulfill your orders promptly and cost-effectively.
- How to make your site sells with bargains, effective sales writing and testimonials.
- How to build a vibrant online community to enhance the "stickiness" of your Web site.
- How to build a highly responsive mailing list to improve your sales conversion rate.
- How to use free publicity in the media to drive millions of visitors to your site.
- How to acquire new customers cost-effectively.
- How to manage your e-business efficiently.
- How to adopt multichannel business strategy to improve profitability.

From the Author

You can start an online business at home and keep overhead costs low by operating with no salaried staff. And with drop shipping, there is no need to incur inventory-carrying costs.The key factor to success is to focus on a niche market and use old-fashioned customer service to win over customers. No other business allows you to start with such low level of overhead and operating costs - two key obstacles that cripple and cause many new businesses to fail.

If implemented with the right e-business strategies, the e-commerce concept is fundamentally sound and viable as the preferred avenue for small businesses. My book will show you how to build a successful online business at just a! small fraction of the costs involved in setting up a small retail outlet in the shopping mall.
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Product Details

  • Paperback: 228 pages
  • Publisher: iUniverse (June 24, 2003)
  • Language: English
  • ISBN-10: 0595280544
  • ISBN-13: 978-0595280544
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #6,691,246 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Experienced seminar leader on February 2, 2004
This one-volume, easy-to-read introduction to selling your wares online ranges from strategy -- keep average order size high and costs low -- to practicalities -- how to efficiently orchestrate the fulfillment of orders.
The book includes several interesting topics I did not expect in a book of this type, including the pros and cons of drop shipping and how to minimize credit card fraud.
If you want a solid guide to setting up an online store, this covers everything you need to know to get started and make money at it. Well done!
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15 of 18 people found the following review helpful By O. Park on August 4, 2005
Don't listen to those other reviews (they are obviously written by friends and family). After looking through several other books on Amazon related to the same topic, I was interested in this book because the reviews were so positive... but the reviews are highly misleading.

This book felt dated and the material seemed to be focused more on what kind of online business to start as opposed to turning your retail business idea or store into a online store. The author is also from Singapore and often refers to businesses there. For someone in the States, I find it hard to relate.

Anyway, I could go on and on in detail about the many reasons why this book was a complete waste of money, but I won't bother. Save your time and cash for something that's actually of value.
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Success with Online Retailing is a practical guide for how to inexpensively implement your great idea for offering inexpensive products that people want in a unique way with delightful service. The author, Mr. Tan, brings a lot to the table from his experience as a former e-Business Manager for Tangs Department Store in Singapore and his recent work in creating low-cost Web store software. This book will be particularly valuable to potential e-retailers located in the Far East due to his many suggestions for that area.
Although this is an average length book, it is quite exhaustive in the subjects covered including how to:
identify a business that allows you to capitalize on your unique qualities and interests; create a strategic perspective on what advantages to seek in serving customers; develop a business plan to implement the strategy; brand and position your business; find the right e-commerce solution for an inexpensive start; avoid fraud losses; get order fulfillment done well; build an appealing site; establish an on-line community; market to attract new customers and draw old viewers back; work with partners and outsourcing services; and expand into a multichannel strategy that may include mail-order catalogs or connect to an existing physical store.
As you get closer to the details, the book gets better and better. Much of the overview on the industry is a little dated . . . looking at information from 2001 and 2002. But you are given lots of on-line resources to get more recent information.
Some may be troubled that Mr. Tan frequently refers to his software product. I didn't find that distressing because it gave a sense of reality to what would be involved in establishing an on-line retail business.
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