12 of 14 people found the following review helpful:
5.0 out of 5 stars
Is this the Future of Democracy?, August 20, 2006
This review is from: The Sack of Rome: How a Beautiful European Country with a Fabled History and a Storied Culture Was Taken Over by a Man Named Silvio Berlusconi (Hardcover)
I hope this is not the future of democracy becasue I find it scary to contemplate. A well written, hard-to-put down book that is not difficult to follow. I found the last chapter particularly interesting as it pertains to US politics.
Younger American readers who do not remember a less politicized media atmosphere may well wonder what the fuss is all about: Fox is the norm to them, and to many, the print media is a bastion of the left. If anything, the book reminds us that there is a difference between fact and opinion. A very timely read and, for those of us who love Italy, a very upsetting view of what politics in Italy has become.
The only fault I found with the book is some repetition from chapter to chapter with respect to examples/quotes, although this may be because the chapters could have been printed separately in various publications. Still a worthwhile read.
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10 of 12 people found the following review helpful:
5.0 out of 5 stars
Required reading for Americans and Italians alike., July 28, 2006
This review is from: The Sack of Rome: How a Beautiful European Country with a Fabled History and a Storied Culture Was Taken Over by a Man Named Silvio Berlusconi (Hardcover)
I recived the book from Amazon just a short while ago. I started it and could hardly put it down. What an incredible job Stille has done!
To make order and organize all the material, on this endless italian tragedy, must have been an Herculean task. The story is told with clarity and riveting
prose, with richness of facts and documentation and from a perspective that is historical and not detached, caring and profoundly analytical. This book is of great relevance not only for Italian readers but for Americans as well.
I agree with the author through the whole book and admire his work.
I thank him for it.
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8 of 10 people found the following review helpful:
4.0 out of 5 stars
Hopefully Not The Future of Democracy!, July 17, 2006
This review is from: The Sack of Rome: How a Beautiful European Country with a Fabled History and a Storied Culture Was Taken Over by a Man Named Silvio Berlusconi (Hardcover)
Silvio Berlusconi is Italy's richest man - the owner of its largest television and publishing empire, department stores, a national soccer team, and an insurance and financial services company. In the early 1990's he joined them together into a political machine to elect both a number of candidates to Parliament and himself to Prime Minister. Advertising executives contacted the companies that bought ads on his channels, his employee stockbrokers and insurance agents set to turning clients into supporters, the personnel department of his TV advertising company selected over 100 of its top salesmen to be candidates for parliament (they were also required to buy a special kit explaining his new party's program, as well as lessons on how to speak in public and on TV), and his TV media experts conducted focus groups to hone Berlusconi's message.
Another important act was starting thousands of "Go, Italy" clubs (the favorite chant of his soccer team fans) to "promote values of freedom and democracy.
Prior to initiating his political run Berlusconi had been a night-club singer in college, and then a real-estate developer. Bribes and shady deals (eg. promise that a development would only reach five stories in height, then hire the enforcement officer and immediately build out to eight; commission a biased environment report from supposedly disinterested parties; use a double-dealing attorney to take advantage of an absent young and distraught inheritor by
convincing her that low-ball amounts were appropriate and using a stock-swindle as payment; using political connections to reroute noisy airline landing paths from his holdings). In addition, his main aide was a strong and long-time Mafia connection.
Berlusconi's campaign was deliberately vague - simply promising work, freedom, individualism, generosity, and prosperity (borrowing from both opposing parties). His focus was not on programs, but personality - thus, his "self-made" life story was emphasized. His TV programs (and campaign) were both aimed at the lesser educated. Berlusconi parroted Reagan's "Morning in America" theme, while railing at his enemies ("Communists, using Nazi propaganda techniques" - repeat a lie often enough it becomes the truth), while doing so himself with preposterous point (eg. his "enemies" enjoy a media monopoly and use it against him - Stille offer documentation that this was not true; there was no conflict between his public and private roles; the many criminal investigations of him turned up nothing). Another Berlusconi tenet was to make up quotations and attribute them to renowned authorities in an effort to convince people.
One of Berlusconi's first acts after being elected was to replace the boards and heads of the rival government TV networks - so much for avoiding conflict of interest! Investigations into him were thwarted by dirty tricks, including planted evidence against his prosecutors.
In 2004, Berlusconi's run as P.M. ended after a close election (he claimed fraud, in spite of being in charge of it). Economic growth under his administration was poor, though he did save his media and financial empires from negative legislation and derailed his criminal prosecution.
The "bad news" is that Stille sees parallels between Italy and Thailand (its president is also the countries richest man and a large media owner), Russia (Putin has gained control over virtually all of Russia's TV), and the U.S. (Bush II doing away with restrictions on media concentration and paying for media coverage, the aggressive, partisan style of Fox News and Rush Limbaugh, et al. Hopefully not.
My only complaint is that often the material becomes too detailed - especially for an American reader not familiar with Italy.
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