"Sacred Commerce: Business as a Path of Awakening" offers to share tools for building a spiritual community in the workplace, developed by the authors in running their own businesses. While the book does tantalize the reader with a few interesting ideas, it falls short of the mark with poor organization, inadequate introduction to concepts, lack of detail, and non-productive distractions.
The authors expect a great deal from the reader, perhaps writing to an audience of Buddhist capitalists who are already familiar with Sawaf and Gabrielle's "Sacred Commerce: The Rise of the Global Citizen," various popular self-help books, and stories written on Starbucks coffee cups. New terms are frequently used without definition and without strong enough contexts for the reader to be able to do more than guess at the meanings. Combined with these undefined terms is an abuse of the English language (intended to be cute or catchy) that makes the text often confusing and difficult to read, coming off as meaningless drivel at the best of times. Some of the ideas and terms border on offensive, such as the idea of the business manager as a "shaman," probably because the authors fail to sell the reader on the core concepts.
While the book does present one or two guidelines for implementing their methods, and a few exercises that suggest ways to put their ideas into practice, mostly the "tools" are scantily presented with insufficient explanation, few illustrative examples, or sufficient detail to make the techniques and ideas particularly useful or even understandable. In general, the book is poorly organized, almost appearing to be a random collection of chapters with no clear transitions from one topic to the next, and something that appears to be a glossary (but on close inspection, is not) inserted in the middle. Hopefully, when the finalized version hits the shelves, it contains the promised "Appendix" (not found in the advanced reading copy read by this reviewer).
The text is riddled with distractions that fail to lead the reader to the point and often detract from the flow. Spiritual quotes interrupt rather than inspire. The authors imply self-doubt or defensiveness in the form of negative statements, such as "Our Sacred Enterprise... is often accused of being a cult..." that add nothing to the reader's understanding and diminish the book's credibility. Other seemingly random or out-of-place statements and anecdotes simply leave the reader wondering what the original point was.
Priced similarly to best selling classics in the genre (for example, "7 Habits of Highly Effective People" or Lencioni's business fables), this very thin book does not deliver the same bang for the buck. Short on content and failing to inspire, "Sacred Commerce: Business as a Path of Awakening" comes off as a mildly interesting, sketchy outline of a book-in-progress, or worse, an advertisement for a trendy restaurant chain disguised as a professional improvement book.