About the Author
Jim also teaches a class called Social Media: Strategies for Marketing Success at New York University, enjoys serving as a mentor for young business professionals, and was named one of min's "Top 21 Social Media Superstars" in 2009.
An avid sports fan, prior to Conde Nast Jim spent 8 years at ESPN, first as a technical producer in Seattle, followed by online marketing for ESPN.com and Mobile ESPN in New York City. Before ESPN, he was the third employee at a Boston-based multimedia startup that pioneered the use of MPEG video within interactive applications. Jim has a BS in Business Administration from Bryant College.