The Sale [Paperback]

Don Hutson (Author)

Book Description

Publication Date: June 30, 1993

Whether you are a sales professional trying to stay on the cutting edge, an executive trying to sell your boss on a new success plan, or an individual trying to raise money for your local charity, competition is fierce today! Corporate buyers and consumers making personal decisions are more sophisticated and discriminating than ever. To continue to use the traditional skills, habits and approaches almost everyone knows to day is often futile and disappointing.

THE SALE, with 25 critical success skills, was written to give everyone with communications and persuasive challenges new and strategic techniques that work in todays intensely demanding marketplace. In this exciting new book, twenty-five year sales veteran sales trainer Don Hutson will give you new skills to...

Visualize, set and achieve goals with greater skill and determination than ever before.

Identify the needs and agenda of others with clarify and professionalism.

Gain a competitive advantage through presentations that overshadow your competitors.

Develop greater trust and better relationship skills with your customers than ever before.

Empower yourself to enjoy more income, personal satisfaction and career progress.

Utilize the "authorship principle" to get prompt, genuine committments from others.

Editorial Reviews

About the Author

Don Hutson's careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and shortly thereafter was in demand as a professional speaker.

Don has addressed over two-thirds of the Fortune 500 Companies and is featured in over 80 training films. Today he is Chairman & CEO of U. S. Learning and makes over 120 speaking appearances per year. Perhaps you have seen him on national television where he is regularly featured on both the Public Broadcasting Station and the TPN Satellite Network.

He is also the author of "The Sale" and is the co-author of three other books.

Product Details

• Paperback: 384 pages
• Publisher: U S Learning (June 30, 1993)
• Language: English
• ISBN-10: 093753918X
• ISBN-13: 978-0937539187
• Product Dimensions: 9.1 x 6.1 x 0.8 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,181,218 in Books (See Top 100 in Books)

More About the Author

Don Hutson, the Chairman and CEO of U.S. Learning and the Chairman of the Board of Executive Books, is an accomplished corporate speaker and trainer who works primarily with Fortune 1000 Companies. Don is the author of twelve books, including The Sale and the New York Times No. 1 bestseller, The One Minute Entrepreneur, which he co-authored with Dr. Ken Blanchard. The Sale sold more than 75,000 copies, while The One Minute Entrepreneur has sold more than 125,000 copies.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars The Best, June 22, 2011

By 

Veritas (USA) - See all my reviews

This review is from: The Sale (Paperback)

This book is the best book I have ever read on the topic of selling. I think I originally read this book in 1996 or 1997 after hearing Hutson speak. I also listened to a series of cassettes on a similar topic by Hutson and they too are outstanding. Most books I have read on the topic of sales have endeavored to teach the reader about manipulation and cohersion. Hutson does it right. His primary objective is to teach the salesman(woman) about himself (herself) and about building trusting relationships with clients. If you are new to sales - get this book!!! If you are an experienced salesman (woman) - buy this book! It is outstanding!