The methods in Sales Automation Done Right are invaluable in my everyday sales activities. My PDA and computer help me manage a constantly changing assortment of sales opportunities, and the software challenges me if I haven't stayed on top of the fundamental sales strategies in any one of them. --James Willerton, Maternal-Infant Care Account Manager, GE Healthcare
As a sales trainer, I want to point out that the value of Sales Automation Done Right is not confined to just the benefits that technology can bring to sales. The carefully woven story that runs through the sales method described in these pages introduces a number of extremely valuable concepts that all salespeople would be well advised to make an integral part of their regular selling strategies, whether or not they use a computer. Your long term success in sales may well depend on it. --Brian Jeffrey, President, SalesForce Training & Consulting Inc.
Sales Automation Done Right is an important and much needed book. Anyone contemplating a CRM project will benefit greatly from the strategies outlined here. More importantly, if you are in the midst of a CRM project that does not seem to be providing the pay back you hoped for, you really need to run out and get a copy at once! --Rich Bohn, Executive Editor, SellMoreNow.com
About the Author
Keith Thompson is the founder of Ardexus Corporation, an award winning company in the field of Customer Relationship Management. He has a doctorate in Physics from the University of Reading in England and completed a Post Doctoral Fellowship at the University of Toronto in Canada, before moving into the field of high technology sales. He worked in field sales positions for over ten years before setting up his own sales and distribution company, which grew to become one of the largest in Canada, being purchased by a global bioscience company in 2001. Throughout his professional sales career, he has been devoted to devising ways in which computer technology can revitalize and simplify the issues that surround the complexity of the sales process, and in so doing, provide benefit to the health and success of the business.