|
||||||||||||||||||||||||||||||||||||||
|
2 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Minor Classic
Of course, this book doesn't cover the Internet since it was written before the explosion of that particular phenomenon. (In fact, Colombo's newer book covers the Internet in depth.) What this book does cover is a process that companies can use to successfully implement what is now referred to as CRM technology. No question about the fact that some of this book is dated...
Published on July 18, 2001 by SH Wentler
|
 |
5 of 6 people found the following review helpful:
2.0 out of 5 stars
Nothing great about this book
The regular stuff with no new technologies covered. No great mention about the impact of E-business and SFAs role in Ebusiness. Nothing visionary, the general SFA thoughts.
Published on July 18, 1999
|
|
Most Helpful First | Newest First
|
|
5 of 6 people found the following review helpful:
2.0 out of 5 stars
Nothing great about this book,
By A Customer
This review is from: Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive (Hardcover)
The regular stuff with no new technologies covered. No great mention about the impact of E-business and SFAs role in Ebusiness. Nothing visionary, the general SFA thoughts.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Minor Classic,
By SH Wentler (Winter Springs, FL United States) - See all my reviews
This review is from: Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive (Hardcover)
Of course, this book doesn't cover the Internet since it was written before the explosion of that particular phenomenon. (In fact, Colombo's newer book covers the Internet in depth.) What this book does cover is a process that companies can use to successfully implement what is now referred to as CRM technology. No question about the fact that some of this book is dated. Even so, many of the principles it outlines are still valid. Moreover, this book addresses the sorts of mistakes that companies are still making as they implement this kind of technology. Colombo's book is a minor classic. It may show its age in a few places, but it's remarkable how much he got right back in 1994!
|
|
Most Helpful First | Newest First
|
|
Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive by George W. Colombo (Hardcover - 1994)
Used & New from: $0.01
| |
| ||
