The book includes a free demonstration cassette of the authors' Multicaster software system, used by many companies to develop quantitative sales forecasts.
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The book includes a free demonstration cassette of the authors' Multicaster software system, used by many companies to develop quantitative sales forecasts.
Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.
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Most Helpful Customer Reviews
24 of 30 people found the following review helpful:
5.0 out of 5 stars
The Best Book Ever Written On The Subject,
By A Customer
This review is from: Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process (Hardcover)
Anyone who ever wants to improve thier companies ability to forecast demand should read this book. The book is filled with excellent examples of both qualitative and quanitative techniques that will help to improve the forecasting process. In addition, an excellent benchmark study is examined that shows how companies currently use forecast and how to improve the forecasting process. This book is a must. Thanks Mentzer
4 of 5 people found the following review helpful:
2.0 out of 5 stars
Well below expectation,
By
This review is from: Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process (Paperback)
I started reading this book and I really liked it at the beginning. It was clear and very simple. After some chapters it become a little confuse and then... half the book is used to tell authors esperiences and benchmark data that don't teach much to you. On the other hand the software that is included to practice forecasting techniques doesn't works in the way the book tells (it's a mess).
Really I enjoy only the first half of the book.
10 of 15 people found the following review helpful:
4.0 out of 5 stars
how and why to develop sales forecasts,
This review is from: Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process (Paperback)
Sales Forecasting Management provides an easy coverage of both quantitative and qualitative forecasting techniques along with a clear understanding of the forecasting needs within a company. Special skills in mathematics are not needed to go through the first chapters. Understanding becomes easier as you advance in your reading. I grade it 4 stars for its unique and relevant topics. The book is easy to understand although personal effort is constantly needed from begining to end. Pierre Achard, MD.
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