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Sales Magic: Revolutionary New Techniques That Will Double Your Sales Volume in 21 Days

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The title of the book is misleading - actually the insights gained from reading this book can be applied to a wider area than just selling. This is actually a book that will enable you to become an expert in communicating with other people both inside and outside a normal business context.

Hence, the book should be standard curriculum for all people that is involved in business.

If you sell anything, especially high end (big ticket) this is a must read. This is not like "those" other sales books. This is really about what I call forensic selling. It breaks down what goes on behind the eyes and allows the salesperson to uncover what the client is probably really thinking which is not necessarily indicative of what they are saying! If you are one of those salespeople that think they know it all, this book is for you! Finally a book on the psychology involved in being successful at selling!