If you are confused by the wide array of marketing options available to you, then this book is for you. It covers the steps you need to take to create a marketing plan, budget for marketing, conduct basic local marketing research, manage salespeople, develop a system for managing prospects, run a public relations campaign and conduct promotional events. It includes the major steps involved in the process of selling through the close, the comprehensive selling contract, the move-in, warranty service and asking for referrals. The introduction tells how to use the book to get the best results for your company. From Home Builder Press, 1998, 96 pp.
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Book Description
Editorial Reviews
About the Author
Jan Mitchell is senior editor of Sales & Marketing Ideas magazine, writer for the housing industry, and a member of the National Association of Real Estate Editors.
--This text refers to an alternate
Paperback
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More About the Author
Jan Mithcell is senior editor for Sales and Marketing Ideas magazine published by the National Sales and Marketing Council (NSMC) of the National Association of Home Builders (NAHB) and is a former assistant director of the NSMC. She serves as a communications consultant to the building industry and is a frequent contributor to Builder and Big Builder magazine. She is a member of the National Association of Real Estate Editors.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
a PRACTICAL guide,
By Richard L. (Washington, DC United States) - See all my reviews
This review is from: Sales and Marketing Checklists for Profit-Driven Home Builders (Paperback)
There are lots of interesting materials in this field, but the Mitchell book is the most useful I've found. My copy is already well-thumbed as it is the main reference source I use when reviewing development plans. The checklist format makes it easy to quickly compare state-of-the-art marketing with our efforts and make sure nothing is left out. In addition to being comprehensive, many of the ideas included are innovative and have caused us to modify our marketing strategies to incorporate more modern techniques. This book can improve any marketing program. I recommend it highly.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Very practical,
By A Customer
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This review is from: Sales and Marketing Checklists for Profit-Driven Home Builders (Paperback)
The book is very practical and complete. Even if you have a lot of experience it is easy to forget or overlook opportunities to do better. The book is very complete, overlooking little or nothing, but is is written so well and to the point that you can use it very efficiently as an outline to plan your marketing and sales effort. Many excellent ideas.
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