Sales & Marketing: The New York Times Pocket MBA Series [Unabridged] [Audio CD]

Michael A. Kamins (Author), Grover Gardner (Narrator)

Book Description

Publication Date: February 26, 2003 | Series: New York Times Pocket MBA Series

Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies. Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Editorial Reviews

Review

"Brings important business principles as close as your headphones." -- AV Guide

"You couldn't ask for more in terms of content or organization." -- AudioFile Magazine

Brings important business principles as close as your headphones. -- AV Guide

You couldn’t ask for more in terms of content or organization. -- AudioFile

From the Publisher

· Easy-to-follow 25-key format.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.

See all Editorial Reviews

Product Details

• Audio CD
• Publisher: Listen & Live Audio; Unabridged edition (February 26, 2003)
• Language: English
• ISBN-10: 188540896X
• ISBN-13: 978-1885408969
• Product Dimensions: 7.7 x 5.3 x 0.6 inches
• Shipping Weight: 3.7 ounces (View shipping rates and policies)
• Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,812,142 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Generic MBA., January 24, 2007

By 

Virgil Craig Adams (South Carolina United States) - See all my reviews
(REAL NAME)   

This review is from: Sales & Marketing: The New York Times Pocket MBA Series (Audio Cassette)

Generic text book MBA stuff.-worth the purchase, good leaning tool while stuck in traffic.

3.0 out of 5 stars Quick, very quick, March 13, 2005

By 

mktg78 - See all my reviews

This review is from: Sales & Marketing: The New York Times Pocket MBA Series (Audio CD)

This CD has a lot of great content, however as this is an abridged version, it goes very quick and only skims all the information and doesn't go into the detail I'd like. I'd only use this book as a means for justifing buying the book.

0 of 6 people found the following review helpful:

1.0 out of 5 stars Awful, Terrible, Worthless ACADEMIC DRIVEL, March 25, 2007

By 

R. Johnson "Billionaire" (USA) - See all my reviews
(REAL NAME)   

This review is from: Sales & Marketing: The New York Times Pocket MBA Series (Audio CD)

I hate academics of all kinds. They are all about using big words and talking about airy fairy theory that they have no practical experience in. Truly awful. This so-called marketing CD is painful to listen to. It is so lacking in practical advice. NEVER accept any help or teaching from any academic! You need to learn from true, practicing experts who have years and years of successful experience in the field! Learn from the best REAL marketers, not morons that just went to college, read some silly, useless academic books, and have little or no real world experience. If this is what they teach to MBA's, then MBA's are laughable and I'm glad that they're my competition! Hahahaha. No wonder those guys with college degrees on the Apprentice tv show don't know what they're doing! Ridiculous.