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Sales Promotion: Concepts, Methods, and Strategies [Facsimile] [Paperback]

Robert C. Blattberg (Author)

4.0 out of 5 stars See all reviews (4 customer reviews) |

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Book Description

ISBN-10: 013442302X | ISBN-13: 978-0134423029 | Publication Date: May 3, 1995 | Edition: 1st

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

--This text refers to an out of print or unavailable edition of this title.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

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Editorial Reviews

About the Author

Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College. --This text refers to an out of print or unavailable edition of this title.

Product Details

Paperback
Publisher: Prentice Hall; 1st edition (May 3, 1995)
Language: English
ISBN-10: 013442302X
ISBN-13: 978-0134423029
Product Dimensions: 8.3 x 7.2 x 1.4 inches
Shipping Weight: 1.9 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)

Amazon Best Sellers Rank: #2,293,813 in Books (See Top 100 in Books)

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4 Reviews

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2 of 2 people found the following review helpful:

5.0 out of 5 stars useful and insightful, August 4, 2011

Dan Zetu (Birmingham, MI United States) - See all my reviews

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This review is from: Sales Promotion: Concepts, Methods and Strategies (Hardcover)

Unlike other similar books, this one is actually more than a synopsis of the relevant academic literature in the field. It contains concrete examples that enable one to implement these models in practice. Hopefully the authors come up with a second edition updated with more recent advances in this field.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Relevant information, April 29, 2008

Leopoldo Gomez (Dominican Republic) - See all my reviews
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This review is from: Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) (Paperback)

This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject.

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5 of 7 people found the following review helpful:

1.0 out of 5 stars Not what was expected, February 18, 2008

Luis A. Q. Araujo (Rio de Janeiro, Brazil) - See all my reviews
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This review is from: Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) (Paperback)

Beware. This is not the famous Sales Promotion: Concepts, Methods, and Strategies, co authored with Robert Blattberg.

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Most Recent Customer Reviews

5.0 out of 5 stars A terrific brief review
Scott Neslin has written much of the important literature on sales promotion. This monograph is peppy and readable, and does a great job of summarizing where the literature stood... Read more

Published 11 months ago by Edward E. Rigdon

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)
Browse and search another edition of this book.

First Sentence:
Managers often justify their use of promotion simply as the most reliable way to increase sales. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
more purchase occasions, consumer stockpiling, interpurchase time, store switching, value pricing strategy, baseline sales, purchase incidence, transaction utility, retailer promotions, brand switchers, promotion purchasing, coupon distribution, redemption rates, incremental sales, purchase timing, brand switching, purchase effect, everyday low pricing, coupon promotions, brand choice, targeted promotions, price promotions, scanner data, trade deals, promotion effects

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cannondale Associates, Information Resources

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 35 books:

Marketing Research by Donald R. Lehmann on 8 pages
Management Science by Laurence Moore in Back Matter (1), Back Matter (2), and Back Matter (3)
Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) by J. Paul Peter in Back Matter (1), Back Matter (2), and Back Matter (3)
Factors Influencing Grocery Retailers' Support of Trade Promotions (Working Paper, Report No 86-104) by Ronald C. Curhan in Back Matter (1), and Back Matter (2)
Marketing Research w/ Student DVD by Donald Cooper in Back Matter (1), and Back Matter (2)

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23 books cite this book:

Retailing in the 21st Century: Current and Future Trends by Manfred Krafft on 5 pages
Consumer Behaviour Analys V1 by Gordon Foxall on page 246, and page 247
Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series) by Russell S. Winer in Front Matter, and Back Matter
Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan on page 131, and Back Matter
Marketing Performance: Messen - Analysieren - Optimieren (German Edition) by Hans H. Bauer in Back Matter

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Books on Related Topics (learn more)

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The New Rules of Marketing by Frederick Newell

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