Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image
Sell yours for a Gift Card
We'll buy it for $6.00
Learn More
Trade in now
Have one to sell? Sell on Amazon

Sales Promotion: Concepts, Methods and Strategies Hardcover – February 1, 1990

ISBN-13: 978-0137881673 ISBN-10: 0137881673
Amazon Price New from Used from
Hardcover, February 1, 1990
"Please retry"
$166.95 $65.67
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

--This text refers to an out of print or unavailable edition of this title.

Hero Quick Promo
Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Editorial Reviews

About the Author

Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College. --This text refers to an out of print or unavailable edition of this title.
NO_CONTENT_IN_FEATURE


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 969 pages
  • Publisher: Prentice Hall College Div (February 1, 1990)
  • Language: English
  • ISBN-10: 0137881673
  • ISBN-13: 978-0137881673
  • Product Dimensions: 1.2 x 7.5 x 9.8 inches
  • Shipping Weight: 2.1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,635,774 in Books (See Top 100 in Books)

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.0 out of 5 stars
5 star
3
4 star
0
3 star
0
2 star
0
1 star
1
See all 4 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Dan Zetu on August 4, 2011
Format: Hardcover Verified Purchase
Unlike other similar books, this one is actually more than a synopsis of the relevant academic literature in the field. It contains concrete examples that enable one to implement these models in practice. Hopefully the authors come up with a second edition updated with more recent advances in this field.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Leopoldo Gomez on April 29, 2008
Format: Paperback Verified Purchase
This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 7 people found the following review helpful By Luis A. Q. Araujo on February 18, 2008
Format: Paperback Verified Purchase
Beware. This is not the famous Sales Promotion: Concepts, Methods, and Strategies, co authored with Robert Blattberg.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
Scott Neslin has written much of the important literature on sales promotion. This monograph is peppy and readable, and does a great job of summarizing where the literature stood in 2002. It seems as though the enthusiasm for sales promotion as an area faded dramatically with the turn of the century--you'll find a lot leading up to about this point, but not much afterward. You really want to get a copy of this if you can find it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?