"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion
| ||||||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Frequently Bought Together
Editorial Reviews
Review
"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. 'Sales Promotion' is essential reading for any practitioner needing to stay on top of their game." -- Edwin Mutton, Director General, Institute of Sales Promotion
About the Author
The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.
Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2.0 out of 5 stars
Idiosyncratic,
By
Amazon Verified Purchase(What's this?)
This review is from: Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (Paperback)
The author clearly has a point of view, but you may not share it. I didn't see how the author's polemic stance was supposed to contribute to a book about sales promotion. Because of the author's extreme views, I could not imagine using this book as a sales promotion text.
5.0 out of 5 stars
Sales Promos that Work,
By Angela M. (Kentucky, USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition (Paperback)
This is the little book that could. Lots of great info. to get started with marketing and selling your brand. Easy to read and understand.
5.0 out of 5 stars
Comprehensive guidebook to sales promotion,
This review is from: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition (Paperback)
Louisiana governor Huey Long, a populist and a demagogue, once said, "Let's put the jam jar on the lower shelf where the little man can reach it." Sales promotion does just that for ordinary shoppers. It lets people save money and shows off your product. Roddy Mullin and Julian Cummins know about sales promotion like Madonna knows about celebrity. In their new book, they expertly explain how sales promotion works, what it can accomplish and what common pitfalls to avoid. The book's only drawback: It has a British bent that may deter readers in other countries. getAbstract suggests that any marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her "buy one, get one free" privileges.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
