Customer Reviews

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

5 star:		(3)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

The author clearly has a point of view, but you may not share it. I didn't see how the author's polemic stance was supposed to contribute to a book about sales promotion. Because of the author's extreme views, I could not imagine using this book as a sales promotion text.

This is the little book that could. Lots of great info. to get started with marketing and selling your brand. Easy to read and understand.

Louisiana governor Huey Long, a populist and a demagogue, once said, "Let's put the jam jar on the lower shelf where the little man can reach it." Sales promotion does just that for ordinary shoppers. It lets people save money and shows off your product. Roddy Mullin and Julian Cummins know about sales promotion like Madonna knows about celebrity. In their new book, they expertly explain how sales promotion works, what it can accomplish and what common pitfalls to avoid. The book's only drawback: It has a British bent that may deter readers in other countries. getAbstract suggests that any marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her "buy one, get one free" privileges.

This books adds some new things to the previous second edition by Cummins. For those involved in the sales promotion field, this book is a must to keep updated.

I recieved my order prior to anticipated date. The book was in exact condition as stated! Very satisfied with order!