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28 of 28 people found the following review helpful:
2.0 out of 5 stars
Dated, but still has some worth.,
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This review is from: Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs (Paperback)
I found the beginning of this book difficult to get through. The ideas didn't seem well thought out at first. The recommendations for research were ancient. Once the author got into the "meat" of selling, the book was much better. It has very sound advice for beginning sales reps in regard to customer handling, objection handling, and asking open-ended questions. A seasoned sales rep would find this book a waste of time. A much better read is "Stop Telling, Start Selling" by Linda Richardson or the "Guerrilla Selling" series by Jay Conrad Levinson.
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Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs by Charles D. Brennan (Paperback - July 27, 1994)
Used & New from: $0.01
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