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Sales Seduction: Why Do You Say Yes? Paperback – November 5, 2012


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Sales Seduction: Why Do You Say Yes? + Power Questions: Build Relationships, Win New Business, and Influence Others + Secrets of a Master Closer: A Simpler, Easier, And Faster Way To Sell Anything To Anyone, Anytime, Anywhere
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Product Details

  • Paperback: 224 pages
  • Publisher: Imagineering Now Pty Ltd. (November 5, 2012)
  • Language: English
  • ISBN-10: 0980557860
  • ISBN-13: 978-0980557862
  • Product Dimensions: 9.1 x 5.9 x 0.4 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #986,314 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

“If you understand how your prospect’s brain works, you will sell more. Sales Seduction explains how neuroscience and neuromarketing have an impact on how you create, buy, sell, and experience everything. This simple step-by-step strategy will help you create more impactful branding, marketing campaigns, sales presentations and promotions.” Rhondalynn Korolak Rhondalynn Korolak is a lawyer, chartered accountant, Master of NLP and Clinical Hypnotherapist. She has distilled the secrets to business success, that she learned working with some of the world’s most successful brands and produced a simple step-by-step process that you can apply to your message and your audience to close more sales and boost your bottom line. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros de Gigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your mind and using it to improve your sales, marketing and financial results.

More About the Author

Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives.

Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line.

Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business.

Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.

Customer Reviews

4.8 out of 5 stars
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This book is easy to read, easy to understand and very helpful.
bertiejf
In a gradual and orderly manner she builds confidence in the reader in the manner in which she asks (and answers!)
Grady Harp
Reading this book, you will immediately find things you can do to make yourself and your products more marketable.
Denise P. Kalm

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By DalaB on November 14, 2012
Format: Kindle Edition
Sales seduction gives some incredible insights that we can all use to make our products and services more irresistible to our prospects. But what really makes this book so appealing to me is the fact that it doesn't overload you with complicated sales techniques. Instead, Rhondalynn engaged me with great client stories and examples that illustrated common sales and marketing dilemmas. She offered simple, effective solutions based on exciting findings in brain research. I learned that I've been wasting time and money attempting to persuade the wrong part of my customer's brain. I now know what to do to fix it and get better results. With the strategies you will learn in this book, she will show you how easy it is to entice your audience to make a quick decision in your favor. I personally found it very easy to apply everything that I learned and I'm going back over the highlights now, looking for more great ideas.
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5 of 5 people found the following review helpful By Kara Oh on November 13, 2012
Format: Kindle Edition
I was feeling lost with a sales presentation I was preparing. Then the author (whom I 'met' on facebook) told me about her upcoming book. I took a look and got so excited I ordered it on the spot. What a Godsend. I've never read a book that was so spot-on helpful. My sales presentation is a thousand times better than I could ever have done without having first read, "Sales Seduction." Anyone who is looking to improve their bottom line absolutely needs to read this book, and then keep it right next to them for continual reference. Kara Oh
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5 of 5 people found the following review helpful By JM Heinrich on November 13, 2012
Format: Kindle Edition
If you want to know what constitutes best practices for branding, product marketing and advertising, this book belongs in your library. I discovered a wealth of info in this book and some really practical tips and strategies. I tend to buy business books and skim through them looking for actionable points and a step-by-step process - most of them provide a lot of theory with very little analysis and practical application. Not so with this book. Rhondalynn has an excellent command of this subject matter and she makes it really easy to apply the material in the real world. Some of the other neuromarketing books are too theoretical to be useful to a business owner, or full of self-promotion and repetitive information. Rhondalynn gets straight to the point and every chapter is packed full of valuable insights and interesting client stories. I recommend it highly.
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4 of 4 people found the following review helpful By Sondra G on November 30, 2012
Format: Kindle Edition Verified Purchase
Rhondalynn has provided amazing analysis of how buying decisions are made and how to best analyze your customers to determine their needs and use this to improve your sales.
Her points are laid out in an easy to follow format - 7 Stimuli, 7 Steps & 7 Impact Boosters. Her stories provided great examples of how real business have used her tools to make a difference.
It was hard to pull myself away from the book - as I was anxious to get more of her great analytical tools.
I also have a better understanding of my own decision making process. Great read!
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3 of 3 people found the following review helpful By Marc Stern on February 4, 2013
Format: Kindle Edition Verified Purchase
Back in the 80s, one of the must-reads for anyone involved in any type of marketing was "Getting to Yes." It was a guide in how to sell your ideas. Now it appears that many of the ideas we took for granted then have been flipped on their collective ear by "Sales Seducation: Why Do You Say Yes?" by author Rhondalynn Korolak who has an easy way with words and gets her ideas across very nicely.

We've all heard the old saying about "a spoonful of sugar" making the medicine go down, but as describes sales, it takes more than just lots of Project slides and lots of thinking about the plan. When you get down to it, it just involves an ancient part of our brain that says "yes" or "no," the amygdala. This is the first part of the brain to develop and has all of the instinctive stuff we use like breathing, smiling, talking, walking upright without dragging our knuckles on the ground and so on. Once we've filtered all of the noise that the marketeers throw at us, it comes down to just to choices that this ancient part of the brain makes, yes and no.

What you want is the yes part and Rhondalynn shows us how to get there with a minimum of fuss, strain and some clever writing. With as many books through her word-processor as she has, one wonders why she still worries about things like selling, but she does and we are better for it. If you follow her advice through the 220-page book you'll find that, if you are involved in sales, you'll have more in the "yes" column than in the "no."

I only have to wonder where was this book when I was selling cars, it would have helped and I might even have made a reasonable living at it.
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Format: Kindle Edition
Australian author and personal development guru Rhondalynn Korolak has made a significant impact on the world of business. A 16-year veteran of sales, marketing and finance, Rhondalynn holds degrees and professional designations in both law and chartered accounting and is a certified Master Practitioner of NLP, Thought Field Therapist and Clinical Hypnotherapist. Her speaking engagements around the globe are marked by her methodologies that are engaging and memorable -- she physically demonstrates the mind / body link and proves the power of re-writing negative conditioning, goal setting and creative visualization. She has a natural ability to motivate, lead and empower others to unlock and achieve their full potential. Combining intellect, intuition, innovation, insight and integrity, her work reveals the limitless possibilities that are made available when you connect with the infinite resourcefulness of the subconscious mind. In her words, `Success for me is this - when WHO you are on the inside is "enough", your need to control or define your life by what you have achieved, things you have accumulated and who you associate with, dissipates.'

SALES SEDUCTION: WHY DO YOU SAY YES? Is a richly informed a resource that is before the public at this time. Her warmth of deliver emphasizes Personal development (assisting others to let go of the past and move beyond perceived limitations0 and Business acceleration (profitability, leadership, sales/marketing, financial stewardship, peak performance, mental toughness), and she does this in as close to a scientific a presentation one would not expect credible.
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