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Sales Shock!: The End of Selling Products/The Rise of CoManaging Customers

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Sales Shock!: The End of Selling Products/The Rise of CoManaging Customers [Hardcover]

Mack Hanan (Author)

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Book Description

Publication Date: March 27, 1996

Hanan reminds readers that the old style of selling has always been based on comparison, but as competitive products and services have achieved parity in performance and quality, there's no longer any need for a cadre of sellers to compare them, nor is there any way to avoid such a sales force. Sales Shock! shows readers how to escape the trap of an outdated, volume-driven "sales" approach and create in-depth, ongoing partnerships in highly lucrative niche markets.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Hanan reminds readers that the old style of selling has always been based on comparison, but as competitive products and services have achieved parity in performance and quality, there's no longer any need for a cadre of sellers to compare them, nor is there any way to avoid such a sales force. Sales Shock! shows readers how to escape the trap of an outdated, volume-driven "sales" approach and create in-depth, ongoing partnerships in highly lucrative niche markets.

Product Details

Hardcover: 168 pages
Publisher: AMACOM; 5th edition (March 27, 1996)
Language: English
ISBN-10: 0814402488
ISBN-13: 978-0814402481
Product Dimensions: 9 x 6.1 x 0.8 inches
Shipping Weight: 15.2 ounces
Amazon Best Sellers Rank: #2,302,232 in Books (See Top 100 in Books)

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